BY GERRY MILES
As on former auto PR wag told me, all “leaked photos” aren’t necessarily leaked by accident. It’s done on purpose … for the purpose of drawing early attention and interest to an a) new model or b) updated model and c) gives the automaker time to make some changes on the fly depending upon the a) raves or b) shrieks from the press and/or public.
See, more than one auto spy photog or two were told – often my retired friend told me – that if they ‘happened’ to be on the corner of a certain street near a certain restaurant that it would be ‘likely’ that a certain XYZ car or two would likely be parked nearby … perhaps. And the shooter(s) would get the shots for the magazines, newspapers (remember them?) and so forth to further the PR machinery before the product officially launched. Remember, this was well before internet, Facebook, texting and probably fax machines.
So the fact that Jeep has released four pictures of the replacement to its Liberty line, returning the Cherokee nameplate to production, could be a smart as a fox play. Most every outlet has jumped upon the news, and despite the scant info that’s known until the New York Auto Show debut, the pictures are running rampant as is the reaction to them.
The 2014 Jeep Cherokee will be built in the U.S. at Chrysler Group’s Toledo Assembly Plant in Toledo, Ohio. It’s due in dealer showrooms in the third quarter of this year.
While the Cherokee retains the seven slotted grille opening Jeep is famous for, the sharply creased or sloped hood and amount of chrome glazing has drawn sharp criticism from many posted comments on the various boards I’ve perused thus far.
The smaller, slotted top lights are similar to those on the new Grand Cherokee. The front fascia incorporates fog lights that bookend a lower air intake. None of the released Jeep pictures shows off the backside.
No information was released with engine power or transmission specifics. Stay tuned.
There Comes a Time When…
by Rick Deneau
- … you’ve got to embrace being the SUV leader and lead by design.
- … you’ve got to eschew the traditional and embrace the progressive.
- … you’ve got to listen to the customer, saying keep capability, but give us more fuel economy (and a better on-road driver).
- … you’ve got to listen to the experts, telling you to further grow and build the Brand that has perhaps the most equity of any worldwide.
The 2014 Jeep® Cherokee is that time.
Customers, through extensive research, are strongly telling us that. Media are saying same. And our dealers – critical in the past – are onboard as well.
Like our Sr VP of Design recently tweeted, “Have Faith. We are shifting some paradigms around … it is time.”
Check us out in New York, hear the whole story, see both models we’ll offer, even drive it and see if you agree we’ve made the vehicle that does it all.