First-ever vehicle integration in football video game’s 25 years
Feature 2014 GMC Sierra pickup, Yukon, Acadia, Terrain
BY GERRY MILES
On the eve of NFL training camps opening up, GMC, already the the Official Vehicle of the NFL, scored a coup and a marketing touchdown to become the official vehicle of EA SPORTS Madden NFL 25. The 25th anniversary edition of the popular video game goes on sale Aug. 27.
Fans will have the opportunity to complete a hand-picked GMC Collection of Professional Grade players, which can be found through the purchase of Madden Ultimate Team packs.
Various GMC vehicles will appear at various points during the game, including after a Super Bowl victory when the MVP receives a vehicle as part taking top honors.
During the NFL season, GMC selects a “Never Say Never Moment of the Week,” the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season. Replays require an Internet connection and an Origin Account required to play. Account creators must be at least 13 years old.
From now until August 1, an online sweepstakes will give Madden NFL fans a chance to win tickets to EA SPORTS Tiburon studio in Orlando, Fla., to meet the programmers and test the game before it’s released. The winners will be driven around town in the all-new 2014 GMC Sierra full-size pickup. Contest details are at www.GMCMadden.com/NFL.
“GMC’s association with professional football is rooted in the common bonds of strength and determination,” said Sandra Moore, director of GMC Advertising and Sales Promotions. “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.”
GMC vehicles today are designed primarily in the digital space using advanced computer-aided design programs. The brand’s designers provided EA SPORTS with files used to design real vehicles to develop those seen in the game.
Many GMC model with a rear seat entertainment system, using integrated audio/video ports, can connect a video game system to play Madden NFL 25 while riding in one of the vehicles featured in the game.