BY GERRY MILES
Following up the successful start of its social media/Twitter campaign to clear out the old models during the summer for the 2014 fall lineup, Honda said it will respond to tweets with the #HondaLove hashtag with live Vine videos encouraging Honda owners to share their personal stories of #HondaLove.
By Tweeting and responding, the Honda dealers and customers are solidifying a loyalty love affair in today’s social media stratosphere that will likely become a case study for the near future – and their competitors at the very least.
On July 15, Honda responded to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old cars and purchase a new Honda through the Summer Clearance Sales Event. On Twitter, the hashtag #wantnewcar received more than 100 million impressions and nearly 10,000 #wantnewcar mentions.
Of course, it’s easier to Tweet and toss about a hash tag comment from afar or your own car than tell a teaming sales lot of Honda salesmen that you’re “just looking” without having someone tailing you as closely as your shadow, asking if you’d like to “just go over some numbers to see if we’re close.”
To support the hashtag, #HondaLove will be a promoted trend on Twitter on Aug. 6 and a “USA Today” home-page takeover will feature a live Twitter feed of the @Honda responses to #HondaLove. In addition, the effort will be promoted with Facebook ads and digital media on auto-shopping sites.
I’d be interested to see how many sales all of this cyber-chummy finger tapping turns out.
The next “big thing” is either already here or about to invade car shopping and other ways we shop no doubt.