BY GERRY MILES
Well, at least it’s not the ducks again.
Cadillac has revised its emblem, ditching the symbolic wreath for a new vision of the crest that will appear on the new 2014 CTS and 2015 ATS Coupe. The new crest will start appearing on vehicles in the second half of 2014. The logo was last revised in 1999.
Sleeker and streamlined, the revised Crest first appeared on the Elmiraj concept in 2013. The long, sleekish Elmiraj may well be a sign of the future length and shapes of future Caddys.
“The Crest remains a consistent symbol of Cadillac and our core values,” said Andrew Smith, Cadillac executive design director. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy.”
Accompanied over the years by a crown, chevron or laurel wreath, the Crest has been the central aspect of Cadillac heraldry throughout the brand’s history.
Caddy’s perhaps worst logo rework was with infamous rebadged Catera had ducks or mallards within the crest. It, the advertising tag line “The Caddy that zigs” and the strange TV commercials where Cindy Crawford looked more like a dominatrix in tight black outfits than a modern professional women.