CarMax Super Bowl spots a slow clap and slow bark

carmax-superbowldogs-hed-2014

BY GERRY MILES

Is there anything cuter than a puppy? CarMax is hoping there isn’t and that using a version of its main commercial of a buyer getting “slow claps” on his way home, with a similar version using dogs can be a hit during this year’s Super Bowl.

In the main version of the 30-second first half commercial, “Slow Clap” a CarMax customer receives Slow Claps from onlookers watching him drive his new car home, obviously applauding his choice of buying from CarMax.

carmaxdogsIn CarMax’s canine commercial, dubbed “Slow Barks”, a 4-legged version covers the other version. 

The official hashtags for the ads are #slowbark and #slowclap. 

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