Spot also boosts “Muppets Most Wanted” movie that screens March 21, 2014
BY GERRY MILES
Using the company’s tag line “Let’s Go Places” Toyota has joined with the Muppets for a new 60-second Super Bowl spot called “Joyride” that hypes the 2014 Toyota Highlander as well as the upcoming Muppet movie release in March.
Although the car is supposed to be the star of the show, Disney’s Muppets confound actor Terry Crews, who stars in the TV show “Brooklyn Nine-Nine.”
With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about “unborifying” his lifestyle as they “borrow” his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises—and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than 12 Muppets, the all-new Toyota Highlander has plenty of room for everything—everything except boring.
“We’re always game for a wild ride,” said Kermit the Frog, who makes a special appearance in the campaign, “as long as Animal’s not driving. He doesn’t quite get the whole concept of brakes.”
Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as “Arrested Development” and “The Newsroom,” and films “The Expendables” franchise, “Bridesmaids” and “The Longest Yard.”
According to wikipedia, Crews was drafted by the Los Angeles Rams in the 11th round of the 1991 NFL Draft. During his career he played for the Rams, San Diego Chargers, the Washington Redskins and the Philadelphia Eagles.
In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.
The broadcast spot and social media activities were developed in partnership with Saatchi & Saatchi LA, Conill and 360i. “Joyride” will air during the second quarter of the game. For a preview of the commercial, click here:
After the Super Bowl, Toyota and Disney extended its collaboration featuring the Highlander in the March movie, starring Muppets stars, “Muppets Most Wanted”. The film stars the Highlander, Ricky Gervais, Ty Burrell and Tina Fey, in a flick that takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.
Sounds very “unboring” to be sure.