Hyunda hopes TV audience thinks 2014 Elantra looks ‘Nice’ in Super Bowl

Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on February 2, 2014. The spot is titled "Nice" and features the 2014 Hyundai Elantra.

Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on February 2, 2014. The spot is titled “Nice” and features the 2014 Hyundai Elantra.  (Hyundai photo)

BY GERRY MILES

Hyundai hopes Super Bowl watchers find its 2014 Hyundai Elantra will be “Nice” enough to shop in the showroom after its 30-second spot runs

Starring with the car is “Big Bang Theory” actor Johnny Galecki behind the wheel of an Elantra when an attractive woman pulls up next to him in the exact same car.

Admiring the woman’s good taste, Galecki utters, “nice ride.” As the light turns green, the pair become engaged in a flirtatious game of one-upsmanship. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary.

The Elantra is the first product that Galecki has endorsed – as a product or a brand – on air.

“I’ve always loved Super Bowl ads – the commercials during the game are always the highlight for me,” said Galecki. “In this Hyundai spot, there’s a car chase, there’s explosions, and even a car jump – it’s exciting, cinematic and filled with humor. I can’t wait for everyone to see it!”

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