Power Wheels Ford F-150 available for $349.99

Fisher-Price Power Wheels F-150 - 13

Power Wheels 2015 F-150

BY GERRY MILES

Admit it: If you were still (a small-sized) kid…you’d want one of these.

Instead we had Little Red Wagons that were fun until you steered too hard in one direction, aka the Wrong Direction, and were unceremoniously tossed out sideways.

Pedal cars were fun, but once you grew, slapping your kneecaps atop the metal “dash” and the extra energy required for a) longish treks and b) hills diminished the “fun factor” quickly.

Today’s modern kid “has everything” and to that possible list of motoring offerings from Fisher Price comes the 2015 Ford F-150. Fisher-Price Power Wheels F-150 - 33

  • Features a roomy truck bed, working tailgate and eye-catching “chrome” wheels and grill
  • Proven tough, Monster Traction™ drive system allows kids to drive on hard surfaces, wet grass and bumpy terrain
  • 12-volt battery combines dynamic raw power with efficiency – no biodiesel, flex fuel or pulling up to the pump required.
  • The kids can listen to tunes via a working FM radio and MP3 jack or sound effects
  • Check out the full Power Wheels F-150 lineup and place your pre-order now at www.powerwheels.com/f150

And get ready to ride off into the sunset.

Fisher-Price Power Wheels F-150 - 12

 

 

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Black Beauty auction ends today for Green Hornet car

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BY GERRY MILES

If it’s true that “the cars are the stars” you have a few hours left to own a true piece of Hollywood: the 1965 Chrysler Imperial, built by Dennis McCarthy of Vehicle Effects in California, is one of just two hero cars remaining from the production. Black customized Chrysler Imperial features its original 413 engine, shows 71,421 original miles on the odo and is the only one—built with its original headliner and black leather seats.

And it all gets the final gavel on Thursday, June 26 via Boston-based, RR Auction at:  www.rrauction.com.

hood-mounted machine guns

hood-mounted machine guns

Exterior modifications include: two hood-mounted Browning .30 cal machine guns (which when hooked up to a propane tank fired flames through the barrel to simulate gunfire), 12 Stinger missiles to the front and rear bumper, a flame-thrower mounted to the front grill, beanbag launchers and shotgun barrels to the front, a revolving rear license plate (which flips to “Hornet” by pushing a button on the keychain remote), and painted green headlights. Other modifications include ‘butterfly doors’ with simulated shotgun barrel stickers, 20″ wheels, the working light-up interior console labeled in Chinese, a hidden button in the trunk which automatically releases the locking mechanism, the instantly-recognizable Green Hornet emblem on the trunk, and an embossed Green Hornet trunk interior with an amazing Sony stereo system—not surprising since Sony made the film.

greenhornet2

“Twenty-nine cars were made for the film’s production, most of which were either stripped-down stunt models or destroyed during filming,” says Bobby Livingston, Executive VP at RR Auction. “Only two hero cars remain from the film, the other being the ‘pre-Kato-modified’ version of the Imperial.”

greenhornet2

Jean Jennings still going, part of Motor City Masters on truTV June 24

motorcitymasters

BY GERRY MILES

That didn’t take long, did it?

Less than about a week since Automobile and a few other mags folded unceremoniously when owner SourceLink had financial woes, editor and automotive bon vivant mad hatter Jean Jennings is back on her feet – I doubt she’s ever been knocked down completely for a full second – as a judge on the upcoming TV show Motor City Masters.

In keeping with tv’s apparent formula that shows must have blonde hosts named Brook or Brooke, the show is hosted by Brooke Burns, pitting 10 talented designers from different auto industry avenues against each other in a weekly contest to create new, fully-functional concept cars based around a theme.

In short, think “Hells Kitchen” for car designers and you’re on right track. Let’s hope there’s less belligerence and yelling that the foodie promos show. Yet, then again…

While there’s no tribal fire stick to be extinguished, maybe a number 2 pencil will be snapped when a designer is sent packing each week.

The industry expert judges include the aforementioned Jean Jennings and Harald Belker to be joined by celebrity judges including actress Melissa Joan Hart, actor Jesse Metcalfe, Fall Out Boy bassist Pete Wentz, baseball great David Justice and former NASCAR driver Robby Gordon.

  • MOTOR CITY MASTERS
  • TV-14-L
  • TUESDAYS 10P STARTING JUNE 24

For a first look on youtube click on this link.

Parents, Edmunds name 10 Best Family Cars for 2014

From Budget-Friendly Wheels to Sports-Equipment Haulers, a Car to Fit the Needs of Every Type of Family

NEW YORK, NY —For the seventh year in a row, Parents magazine and car-shopping site Edmunds.com are revealing their list of the year’s 10 Best Family Cars, a trusted guide for moms and dads who are in the market for a new car. Car experts from both organizations examined hundreds of vehicles and whittled the list to the safest, most family-friendly subcompacts cars, large SUVs and everything in between. All the cars share the features that make daily family journeys easier, such as reliability, impressive mileage and ample cargo capacity.

“Whether they’re taking a summer road trip or just making a grocery run, families expect a lot from their vehicles,” says Parents Editor-in-Chief Dana Points. “Safety is every parent’s top priority, and we’re excited by how many manufacturers are now offering blind-spot mirrors and collision-avoidance systems in addition to multiple airbags and government-required electronic stability control.”

The list includes choices for everyone, from budget-conscious environmentalists to big families seeking more space. “The 10 Best Family Cars of 2014” appears in the July issue of Parentsmagazine and online at www.Parents.com/best-family-cars.

“Every year we test drive hundreds of cars, crossovers and SUVs,” says Edmunds.com Editor in Chief Scott Oldham. “We evaluate each vehicle from top to bottom, from safety and fuel economy to its performance, comfort and cup holders. We do this to save parents time during the car-shopping process and make it easier for them to buy the right vehicle to haul their family and their stuff.”

According to Parents and Edmunds.com, “The 10 Best Family Cars of 2014” (with starting prices) are:

 BUDGET

  • Mazda3 ($17,740)
  • Ford Fiesta ($14,925)

 HYBRID

  • Toyota Prius ($25,010)

 SEDANS

  • Mazda6 ($21,785)
  • Honda Accord  ($22,745)

 WAGON

  • Subaru Outback ($24,320)

CROSSOVER

  • Nissan Rogue ($23,650)

 SUVs

  • Hyundai Santa Fe ($30,750)
  • Chevrolet Traverse ($31,670)

 MINIVAN

  • Honda Odyssey ($29,655)

Technology made a big impression on Parents and Edmunds.com editors. From lane departure warnings to the Honda Odyssey’s popular built-in vacuum, each vehicle offers an affordable technology upgrade for safety or comfort.

A few technology package highlights include:

  • Mazda 3– $2,600 technology package includes Smart City Brake Support, which slows or stops your car when its front laser sensor detects a possible collision with a vehicle or object.
  • Toyota Prius-A $1,500 embedded solar panel roof is an add-on that’s available on most trim levels. It powers a fan to circulate ambient air through the cabin to keep your car cool in the hot sun.
  • Honda Accord– Honda’s LaneWatch, which is available on the $25,670 EX trim level, helps you check your right-side blind spot for pedestrians, cars and other objects. When the driver engages the right turn signal, a camera in the passenger side door mirror activates, sending a wide-angle view of the right rear area to your in-vehicle display.

Hyundai puts best foot forward with Sonata, 2014 World Cup FIFA promo

hyundai-because-futbol_heade#BecauseFutbol Parallels Hyundai Customer Loyalty and Futból Fan Passion
#becausewhynot
BY GERRY MILES

It may be the world’s largest sporting event to some, another kind of football comes to mind here in the United States, and it, too, has a large audience that’s prime for product promotion of all sorts.

Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion. Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail executions engaging and inspiring audiences. The spots will air on ESPN and Univision as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks. 2014 marks Hyundai’s fourth consecutive year since 2002 as the official vehicle sponsor of the World Cup.

This year’s creative theme celebrating fan passion is a nod to what being a true fan really means. Hyundai’s ranking as No. 1 in customer loyalty for the fifth consecutive year, according to research consultancy, Brand Keys, served as the creative inspiration. The all-new spots highlight the emotional love of the game and aim to inspire fans with two simple words – “#BecauseFutbol.” Creative was developed by Hyundai’s agency of record, INNOCEAN USA.

Boom,” a 30-second spot, celebrates fan passion as a powerful force shedding light on the world-wide phenomenon of baby booms. The ad illustrates how a single win can literally create a generation – “#BecauseFutbol.”

Avoidance,” a 30-second spot, follows a man on his emotional journey home to watch a game he’s recorded. He goes to great lengths to avoid spoilers throughout the day, only to be foiled by an unexpected source. Viewers sympathize with the man – “#BecauseFutbol.”

“Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futból,” said Greg Braun, executive creative director, INNOCEAN USA. “The statement, ‘Because Futból’ was the perfect summation of the phenomenons that passion creates.”

During its Super Bowl commercial, Hyundai also focused on the driver and how the car and its safety systems kept everyone safe. That this set of ads is also customer-centric is no surprise. After all, aren’t most ads customer-centric, or should be, anyways?

#BecauseFutbol” extends beyond the big screen as Hyundai invites fans to share their passion for the game and connect with other fans around the globe digitally at BecauseFutbol.com.

 

Edmunds.com drives sales with ‘Car Week’

BY GERRY MILES

Well there’s Fleet Week, Fashion Week and probably a week for jelly doughnuts, too.

And now there’s “Car Week”, running from today through June 15 to connect shoppers in L.A. And NY to dealers offering prices at or below Edmunds “true market value” — a price that means there’s big savings and no negotiations.

“Shopping for a car can be a stressful, time-consuming process, so we are launching Car Week to create an easier and better experience for both shoppers and dealers,” said Edmunds.com Chief Executive Officer Avi Steinlauf. “Car Week allows shoppers to learn how to make car buying easier while getting a great price on the right car, from the right dealer, with a lot less hassle. No matter what they are looking for, shoppers can save thousands on their perfect car during this week-long event.”

“Everyone who has ever been car shopping probably wishes that a smart friend had been along for the ride,” said Adam Carolla. “Or maybe you had a friend with you that wasn’t as smart as you thought. If you only had brought Edmunds.com along with you, you would have had an easier car shopping experience and you wouldn’t have had to buy anyone lunch afterward.”

Throughout Car Week, participating dealers will offer no-haggle, upfront pricing on all new car inventory through Edmunds.com’s Price Promise® program, and feature other offers to help meet the needs of their customers. Hundreds of dealers across the Los Angeles and New York markets will participate in Car Week with many also featuring extra promotions and fun/charitable events throughout the week. To find the full list of participating dealers, events and more information, visit www.Edmunds.com/CarWeek

Since Jerry Seinfeld, a noted auto maven and comic likely wasn’t available, Edmunds signed up a similar standup for the kickoff in Adam Carolla, who has helped Toyota at launches for – you guessed it – the Corolla.

“Everyone who has ever been car shopping probably wishes that a smart friend had been along for the ride,” said Adam Carolla. “Or maybe you had a friend with you that wasn’t as smart as you thought. If you only had brought Edmunds.com along with you, you would have had an easier car shopping experience and you wouldn’t have had to buy anyone lunch afterward.”

Throughout Car Week, participating dealers will offer no-haggle, upfront pricing on all new car inventory through Edmunds.com’s Price Promise® program, and feature other offers to help meet the needs of their customers. Hundreds of dealers across the Los Angeles and New York markets will participate in Car Week with many also featuring extra promotions and fun/charitable events throughout the week. To find the full list of participating dealers, events and more information, visit www.Edmunds.com/CarWeek.

Car shoppers will have the chance to get expert car advice from Carolla or another auto expert by calling Edmunds.com’s free Live Help Line at 1-855-782-4711 during Car Week from 3pm-4pm Pacific Time on June 9th. Car shoppers can also connect with Edmunds.com’s Live Help service via email at livehelp@edmunds.com or by simply by texting their questions to ED411 (8 AM to 5 PM Pacific Time) – a new service being launched in time for Car Week.