Hyundai kicks off NFL Season Thursday



Kickoff Celebration Includes Two All-new Fan-inspired Television Ads


Hyundai’s first NFL marketing execution launches literally with the very first kick of the regular season when the defending Super Bowl Champion New England Patriots host the Pittsburgh Steelers Sept. 10 in Foxboro, Mass.

Hyundai Motor America is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan.

“Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way,” said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. “In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”

Hyundai’s New NFL Creative

Hyundai’s all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai’s “D-Gate” 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

“Field Goal,” a 30-second spot slated for first run on September 24, is a tribute to fan passion. A Houston Texans fan with a napping newborn baby must take to the comforts of his new Sonata – his ultimate sanctuary. Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai’s YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.

2015 NFL Kickoff Presented by Hyundai

The NFL is kicking off its 96th season and drive toward Super Bowl 50 with festivities in both New England, home of the Super Bowl XLIX champions, and the San Francisco Bay Area on Thursday, September 10. These festivities will lead into the season opener.

The celebrations, presented by Hyundai, begin in San Francisco with a free concert outside Justin Herman Plaza.

Hyundai’s activation will also include a substantial presence at the Kickoff to 50 presented by Hyundai Fan Fest, open September 9-10, located at San Francisco’s Pier 35. Hyundai will have its FieldHouse football-fan experience, including a Super Bowl 50 gold-wrapped Hyundai Tucson and a Santa Fe customized for tailgating. Fans can interact with the vehicles, lounge on plush couches while watching several big-screen TVs and share their passion in anticipation of the new season. In addition to several promotional handout items and a green-screen fan photo opportunity, fans can enter a sweepstakes to win an all-new 2016 Tucson by checking into the Hyundai space by using their NFL Fan Mobile Pass.

2015 end of year bargains identified as 2016s roll in

End of Summer Brings Huge Discounts to Car Shoppers as Dealers Clear 2015 Vehicles for Redesigned 2016 Models 


It’s not just the end of the month that spurs car sales at dealers across the land, it’s also the end of the model year that creates opportunities for buyers cashing in on a leftover model year on the lot. claims buyers should strongly look at 2015 models because dealers are urgent to make room for the new-arriving models. Buyers, as a result, can save thousands of dollars and still drive home a brand new car.


“Although manufacturers are poised to replace these vehicles with new-generation models, they still offer excellent value and performance,” says Senior Consumer Advice Editor Philip Reed. “Shoppers looking for the best possible deal on a new car right now would be smart to consider the savings these vehicles offer before they weigh any other options.”

Edmunds counts at least 31 vehicles that are scheduled for a redesign or refresh for 2016, and are expected to deliver particularly deep discounts for outgoing models. Based on pricing trend predictions, Edmunds highlights the following five vehicles that are likely to stand above the rest:

2015 BMW 3 Series – A refreshed design of this iconic entry luxury car is coming later this year, driving down prices — and in some parts of the country, it is already selling for over $1,500 below TMV®. BMW offers customer cash rebates along with attractive lease specials. Some rebate offers may also be combined with low-interest financing from dealers.

2015 Chevrolet Volt – The long-anticipated Volt redesign will debut later this year, making the 2015 model a steal. With relatively low and stable gas prices, sales of the plug-in hybrid Volt are already lagging, so prices are low and incentives are plentiful. Edmunds Price Promise® offers are already almost $4,000 below TMV® on the 2015 Volt.

Chevy just announced this week it is delaying the launch of the 2016 Volt and perhaps because Toyota unveiled its fourth-gen Prius that is longer, wider, and has an extended driving range that it never had before.

2015 Honda Civic – A popular car for students and those on a budget, the Civic enjoys an A rating from Edmunds editors. Shoppers can find Edmunds Price Promise® offers on the outgoing Civic model ranging between $1,000 and $2,000 below TMV®.

2015 Toyota Prius – With gas prices stable, and excitement building toward the release of a new model later this year, prices on the Prius – like the Chevy Volt – have fallen as much as $3,000 below TMV®. Adding a little sweet kick to the deal: Toyota is offering 0% financing for as long as 60 months to qualified buyers.

2015 Volkswagen Passat – This handsome, refined European sedan is getting a mid-cycle refresh in the fall, pushing prices of the 2015 model over $1,000 below TMV® in some areas of the country. Customer cash incentives and 0% financing make the car a solid choice for families keeping an eye on their budget.

Some of the discounted offers on 2015 vehicles are regional, so shoppers are urged to check Edmunds Price Promise® offers and incentive information to see what is available in their area. Edmunds further advises consumers to start shopping 2015 model year vehicles as soon as possible to maximize the selection of colors and options.

An expanded list of’s 2015 model year selldown recommendations can be found at