Kickoff Celebration Includes Two All-new Fan-inspired Television Ads
BY GERRY MILES
Hyundai’s first NFL marketing execution launches literally with the very first kick of the regular season when the defending Super Bowl Champion New England Patriots host the Pittsburgh Steelers Sept. 10 in Foxboro, Mass.
Hyundai Motor America is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan.
“Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way,” said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. “In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”
Hyundai’s New NFL Creative
Hyundai’s all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai’s “D-Gate” 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.
“Field Goal,” a 30-second spot slated for first run on September 24, is a tribute to fan passion. A Houston Texans fan with a napping newborn baby must take to the comforts of his new Sonata – his ultimate sanctuary. Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai’s YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.
2015 NFL Kickoff Presented by Hyundai
The NFL is kicking off its 96th season and drive toward Super Bowl 50 with festivities in both New England, home of the Super Bowl XLIX champions, and the San Francisco Bay Area on Thursday, September 10. These festivities will lead into the season opener.
The celebrations, presented by Hyundai, begin in San Francisco with a free concert outside Justin Herman Plaza.
Hyundai’s activation will also include a substantial presence at the Kickoff to 50 presented by Hyundai Fan Fest, open September 9-10, located at San Francisco’s Pier 35. Hyundai will have its FieldHouse football-fan experience, including a Super Bowl 50 gold-wrapped Hyundai Tucson and a Santa Fe customized for tailgating. Fans can interact with the vehicles, lounge on plush couches while watching several big-screen TVs and share their passion in anticipation of the new season. In addition to several promotional handout items and a green-screen fan photo opportunity, fans can enter a sweepstakes to win an all-new 2016 Tucson by checking into the Hyundai space by using their NFL Fan Mobile Pass.