Hyundai 2025 Vision Gran Turismo Concept bows in L.A.

N 2025 Vision Gran Turismo Concept

Developed exclusively for the Gran Turismo® racing video game franchise on PlayStation®, the Vision Gran Turismo Concept boasts an advanced hydrogen powertrain

Hyundai débuted its N 2025 Vision Gran Turismo Concept for the North American market at the Los Angeles Auto Show. This concept demonstrates the Hyundai brand’s unique perspective on future performance characteristics and was developed as one of the latest additions to the Vision Gran Turismo. The Vision Gran Turismo project invites automakers, design houses and leading brands to design special concept vehicles that showcase the future of automotive design, exclusively for Gran Turismo®, one of the most popular video game franchises. The N 2025 Vision Gran Turismo boasts a hydrogen fuel cell powertrain capable of generating an impressive 884 PS (872 HP), using an additional super capacitor system.

N 2025 Vision Gran Turismo Concept
N 2025 Vision Gran Turismo Concept

Range Rover drives over paper bridge to celebrate 45th anniversary

Range_Rover_Paper_Bridge__1_ Range_Rover_Paper_Bridge__2_

  • Land Rover celebrates 45 years of Range Rover with creative collaboration
  • Luxury SUV completes world-first drive across one-off paper bridge
  • Partnership with world-renowned British artist Steve Messam and specialist British paper manufacturer James Cropper PLC to build unique installation 
  • Intelligent 4WD all-terrain technology and lightweight aluminium construction of flagship model makes unique drive possible
  • One-off art project kicks off Range Rover 45th Anniversary celebrations at Guangzhou Motor Show

Gangzhou, China – Land Rover has driven its flagship Range Rover luxury SUV across a bridge made of paper. The freestanding structure in Suzhou, China, spanned five meters without glue or bolts to hold it in place.

Land Rover commissioned the unique bridge to mark the 45th anniversary of its Range Rover family and to highlight 45 years of Range Rover innovation ahead of the Guangzhou Motor Show in China. 

The job of driving the Range Rover was entrusted to Land Rover Experience Chief Instructor, Chris Zhou, and the landmark crossing showcased the innovative lightweight body construction and all-terrain capability of Land Rover’s flagship SUV. 

In addition All-Terrain Progress Control (ATPC) allows drivers to concentrate purely on steering the vehicle when negotiating difficult or slippery terrain by maintaining a set crawl speed ranging from 1mph to 19mph without any pedal inputs. 

Bond actress shows off new Range Rover Evoque convertible in USA


James Bond actress Naomie Harris who appears in the new film Spectre, walks along the west coast beach to show off the new Range Rover Evoque.

 R_02_Harris_908_bLand Rover unveiled its first luxury compact convertible SUV along the iconic coastline of Los Angeles in Santa Monica with SPECTRE actress Naomie Harris was one of the first to view the newest member of the Range Rover family, as it was revealed for the first time ahead of the Los Angeles Auto Show.

Following the recent global release of SPECTRE, the 24th James Bond adventure, which features vehicles produced by the Jaguar Land Rover Special Operations division, Harris joined the brand to receive an exclusive first look at the new Range Rover Evoque Convertible as it debuted in the US.


Naomie Harris shows off the Range Rover Evoque convertible

Marrying luxury with an elegant four-seat convertible design, versatile storage and unrivalled capability both on and off-road, the new Range Rover Evoque Convertible combines the bold design and refinement of the Range Rover Evoque with a sophisticated folding roof to create a versatile, all-season convertible SUV.

Haven’t we seen this before with the Nissan Murano whatchamacallit?


Prepare for an emergency with Impecca PowerItUp 4-in-1 Safet-Light Tool

 SafeT-Light Saves the Day in an Emergency:
-FlashLight for 30 Hour of Light, Visual up to 300 Feet
-Device Charger Powers Phones, Tablets, GPS & Other Devices
-Emergency Escape Tool Window Hammer To Get You Out of the Car in the Nick of Time Seatbelt Cutter 


Poweritup SafeT-Light Photo - full close-up flashlight smallSafeT-Light is IPX8 Waterproof up to 6.5 Feet Underwater & Fire Rated 





Do you remember the days of getting a flashlight, window cleaner, and other items that you needed “just in case” that sat in your car and went dead, corroded or unused until you needed them only to find out it was too late?

Worry no more.

ImpeccaTM, a leader of impeccably designed audio, video, digital photo, computer peripherals, window and portable air conditioners, and kitchen and home appliances, has produced a Swiss Army-like 4-in-1 tool that meets today’s needs and takes up less space than can be imagined.

The Impecca Poweritup SafeT-Light is a 4-in-1 flashlight, device charger, emergency escape tool window hammer, and seatbelt cutter to protect you in a car accident or other catastrophic emergency.

Ultimate Protective Gear to Have at All Times in Case of Accident, Flood, Car Fire, or Other Dangerous Emergency

Poweritup SafeT-Light Photo - cracking glass newOf course, no one knows they’ll need something like this until they’re in trouble. Then you’re protected. At the very least, we all need flashlight power at the most inopportune times and in today’s connected world, we need to recharge our portable devices. The ability to punch out a window or Poweritup SafeT-Light Photo - seatbelt cuttercut a seatbelt to free one’s self or someone else will be appreciated should the need ever arises.

If your vehicle breaks down or you have a flat, the SafeT-light features a powerful 3 level flashlight with 220 Lumens for lighting up to 300ft away with a rechargeable battery for up to 30 hours of light. When you need to call for help, SafeT-light is a USB power charger with 10,400/5,200mAh of power for smartphones, tablets and more.  This device ensures that your phone, GPS and other devices will always work when you need them most. If you become entrapped in a car and can’t open the window or the seatbelt won’t budge, the emergency escape tool window hammer and seatbelt cutter may help you get to safety just in the nick of time.

IPX8 Waterproof for Underwater Use to 6.5 Ft

SafeT-Light keeps on working despite heavy rains or flooding.  Even in cases of extreme temperatures, SafeT-Light will still work, since it is made of fire rated materials from aviation grade aluminum, PC and ABS. SafeT-Light conveniently stores for easy access in a door pocket or glove compartment and features an all-weather safe grip and anti-roll design to prevent accidental roll-aways. With a low MSRP of $39.95 for the compact 5K model, and $49.95 for the 10K model, the Impecca Poweritup SafeT-light is available immediately from at:, Pep Boys, and other fine retailers. For more information, see, Twitter: @impeccausa.
Poweritup SafeT-Light Features:

  • Powerful 3 level Flashlight with 220 Lumens for distant throw up to 300ft.
  • 10,400/5,200mAh Portable Charger powers smartphones, tablets, and other mobile devices.
  • Seatbelt Cutter.
  • Window Hammer.
  • IPX8 waterproof for underwater use up to 6.5 ft.
  • Fire rated materials made of Aviation Aluminum, PC, and ABS.
  • Micro-USB Charging input: 5V/1A.
  • USB output: 5V/2A.
  • Safe grip in all weather conditions.
  • Conveniently stores in door pocket or glove compartment.
  • Integrated rechargeable battery, up to 30 hours of light per charge lets you save $100 or more on disposable batteries over the lifetime of the flashlight.
  • Measurements: (5K Unit) 6.34” x 1.7” x 1.7”.
  • Weight: (5K Unit) .46 lb.

Volvo drives in-car delivery


 Sweden’s Volvo Cars — made by a Chinese owner — has unveiled a brand new way to take some of the hassle out holiday shopping.

The premium car maker has launched the world’s first commercially available in-car delivery service in Volvo’s hometown, Gothenburg, Sweden. In cooperation  with PostNord, the Nordic region’s leading communication and logistics supplier,, the leading Nordic online toy and baby goods store, and, a Swedish online grocery retailer, customers can have toys, gifts, food and drinks delivered to their car.

Volvo In-car Delivery promises to bring some of the cheer back to the Holiday season by eradicating the more unpleasant aspects of seasonal shopping such as a desperate search for parking space in a busy parking lot, crowds of stressed people and the disappointment of missed deliveries.

The Volvo In-car Delivery works via a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.

Volvo lets you have your Christmas shopping delivered directly to your car

“Christmas is fun – but let’s be honest, it is also a busy time for most families. This service simply makes shopping easier,” said Björn Annwall, Senior Vice President for Marketing, Sales and Service at Volvo. “Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier.”

Volvo In-car Delivery is currently only available for Volvo drivers in Gothenburg who subscribe to the Volvo On Call service, but it will be introduced elsewhere in Sweden and to other countries in future. There will also be a wider range of goods available for In-car Delivery as Volvo joins forces with more companies in future.

The service is extremely simple to use. Volvo owners just choose the In-car Delivery option at the online checkout when they buy their gifts, food, drinks or other packages.

The Volvo In-car Delivery service is a good example of Volvo’s broader attitude to how new technologies can be introduced to its cars.

Volvo is always keen to explore new technologies, be it in the areas of safety, autonomous driving or connectivity, but believes fundamentally in Scandinavian utility – meaning it will only introduce a technology if it actually saves lives, saves times, adds an element of convenience or benefits drivers.

“Volvo is not interested in technology for the sake of technology,” said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo. “If a technology does not make a customer’s life easier, better, safer or more fun, we don’t use it.”

Hyundai plans Super Bowl 50 TV ad campaign

Hyundai’s First Year as an Official NFL Sponsor to Culminate with a Fully Integrated Marketing Super Bowl Campaign 

Two 30-Second In-Game Ads; One 60-Second Pre-kick Spot; One 60-Second Pre-game Ad

FOUNTAIN VALLEY, Calif., – In its first year as an official NFL sponsor, Hyundai is returning to the Super Bowl marketing game in a big way. During the Super Bowl 50 broadcast on Feb. 7, 2016, Hyundai will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the game. Hyundai also secured the coveted pre-kick slot and will run a new 60-second ad as viewers are primed for the start of The Big Game. And that’s not all, as the pre-game show will also feature another all-new 60-second Hyundai spot.

“It’s fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai’s lineup in a fun and engaging way.”

Hyundai is a longtime Super Bowl advertiser and, after sitting out last year, is back in the game for the eighth time in the last nine years. The new ads are just one part of Hyundai’s integrated Super Bowl marketing program, which will also include a strong digital media presence, experiential activations in the San Francisco Bay Area and more than 400 Hyundai vehicles serving as promotional cars throughout Super Bowl week.

Hyundai’s “Dad’s Sixth Sense” ad was named the second most effective advertisement in the year’s first quarter by Ace Metrix.

In Hyundai’s last Super Bowl advertising appearance in 2014, “Dad’s Sixth Sense,” featuring the all-new 2015 Genesis, placed sixth on USA Today’s all-important Ad Meter, while Ace Metrix, the industry standard in television and video advertising analytics, awarded the spot a No. 2 ranking, calling it “one of the only ads of the game to be both effective and humorous.”

Earlier this year, Hyundai inked a deal with the NFL, separate from its Super Bowl package, to become the League’s official car, SUV and luxury vehicle. The campaign this first year has revolved around celebrating fan passion, including sponsorship of the NFL’s Kickoff celebration and the release of two fan-inspired ads that run every Sunday: “D-Gate” and “Field Goal.”

Hyundai’s advertising agency of record, INNOCEAN Worldwide, is developing the four new Super Bowl TV spots.

Dealers that embrace technology have better sales, sales experience: Survey

Porsche Ranks Highest among Luxury Brands; MINI Ranks Highest among Mass Market Brands for a Sixth Consecutive Year

The use of technology—i.e., tablets and computer displays—by dealers during the sales process can substantially improve customer satisfaction among new-vehicle buyers, according to the J.D. Power 2015 U.S. Sales Satisfaction Index (SSI) StudySM released today.

The study, now in its 29th year, measures satisfaction with the sales experience among new-vehicle buyers and rejecters—those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four factors: working out the deal (17%); salesperson (13%); delivery process (11%); and facility (10%). Rejecter satisfaction is based on five factors: salesperson (21%); fairness of price (8%); experience negotiating (8%); facility (7%); and variety of inventory (7%). Satisfaction is calculated on a 1,000-point scale. Overall sales satisfaction improves to 688 in 2015 from 686 in 2014.

Given an increasingly tech-savvy consumer, dealerships that integrate technology tools into their sales process deliver a superior customer experience. Dealers that fail to invest in consumer-facing technologies risk being trumped by competitors. According to the study, among both non-premium and premium buyers, use of tablets by sales personnel to perform such tasks as record customer vehicle needs, demonstrate vehicle features and display pricing information yields higher satisfaction with technology usage than when a tablet is not used (8.12 vs. 7.02 and 8.63 vs. 7.52, respectively, on a 10-point scale). Notably, handwritten price quotes have a negative impact on buyer satisfaction with technology usage, with a -0.55 point gap in satisfaction between non-premium buyers when this method is used and when it is not and a -0.45 gap between premium buyers.

Finance and insurance (F&I) products, such as extended warranties, pre-paid maintenance contracts and tire/road hazard protection are not only highly lucrative for dealers, but satisfaction is also higher among customers who are offered these options. For example, among non-premium owners, satisfaction is 46 points higher when a dealer offers them a pre-paid maintenance contract vs. when they do not (788 vs. 742, respectively), and among premium buyers the gap is 26 points (827 vs. 801). Moreover, when F&I product and pricing/payment options are presented on a computer or tablet screen, satisfaction is higher than when any other method is used, including printed materials, verbal quotes/descriptions and handwritten figures.

“With retail vehicle sales in the United States in 2015 forecast to reach 14.2 million units[1] and this positive momentum expected to carry into 2016, dealers face challenges in properly servicing a high volume of new-vehicle buyers who are increasingly tech savvy,” said Chris Sutton, vice president of the automotive retail practice at J.D. Power. “Dealerships should understand that customers want and trust technology and that it can enhance efficiencies. Dealers that disregard it may risk being left behind in 3-5 years. Customers are experiencing interesting uses of technology in many of their other retail transactions—and now expect this in auto.”

Gen Y[2]—the single most impactful generation on all markets due to numbers and purchase power—is among the buyers flocking to car lots and accounts for 29%1 of new-vehicle retail sales. Furthermore, average transaction prices for new vehicles exceed $30,000.1 “There is every incentive for dealers to use the most effective tools available to satisfy customers and build a relationship with them during the initial purchase process. This relationship should translate quickly into future service business. Implementing tools and processes that meet the needs of Gen Y will ultimately benefit all consumers,” said Sutton.


Following are some of the key findings in this year’s study:

  • Sales Staff Remain Vital to Sales Experience:The most impactful sales satisfaction key performance indicator (KPI)—best practice—is interacting with a salesperson who understands the customer’s needs completely (+106 points). Such salespersons are good listeners, ask relevant questions and are able to deliver on customer requests. This KPI demonstrates that even with the growing prevalence of online communications and emphasis on an efficient transaction, the salesperson still plays a key role.
  • 5 of Top 10 KPIs Relate to Working Out the Deal:Among the most impactful KPIs are five that involve making customers feel comfortable (not pressured) and confident they are receiving the most transparent and up-front information to aid their decision-making while at the dealership. Delivering on these best practices improves satisfaction and builds loyalty and advocacy.
  • Gen Y Equally Interested in Safety and Protecting Vehicle Value as Other Generations:Among generational groups, Gen Y is as likely to purchase F&I products as other generations. For example, by generation, the following proportions of customers purchase tire/road hazard protection: Gen Y (21%); Gen X (21%); Boomer (20%); and Pre-Boomer (20%).


Brand Sales Satisfaction Rankings

Porsche ranks highest in sales satisfaction among luxury brands, with a score of 752, improving by 14 points from 2014. For a sixth consecutive year, MINI ranks highest among mass market brands, with a score of 762, a 35-point increase from 2014.

The 2015 U.S. Sales Satisfaction Index (SSI) Study is based on responses from 27,831 buyers who purchased or leased their new vehicle in April or May 2015. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters), and was fielded between July and September 2015.

Learn more about the 2015 U.S. Sales Satisfaction Index (SSI) Study at