Prepare for an emergency with Impecca PowerItUp 4-in-1 Safet-Light Tool

 SafeT-Light Saves the Day in an Emergency:
-FlashLight for 30 Hour of Light, Visual up to 300 Feet
-Device Charger Powers Phones, Tablets, GPS & Other Devices
-Emergency Escape Tool Window Hammer To Get You Out of the Car in the Nick of Time Seatbelt Cutter 


Poweritup SafeT-Light Photo - full close-up flashlight smallSafeT-Light is IPX8 Waterproof up to 6.5 Feet Underwater & Fire Rated 





Do you remember the days of getting a flashlight, window cleaner, and other items that you needed “just in case” that sat in your car and went dead, corroded or unused until you needed them only to find out it was too late?

Worry no more.

ImpeccaTM, a leader of impeccably designed audio, video, digital photo, computer peripherals, window and portable air conditioners, and kitchen and home appliances, has produced a Swiss Army-like 4-in-1 tool that meets today’s needs and takes up less space than can be imagined.

The Impecca Poweritup SafeT-Light is a 4-in-1 flashlight, device charger, emergency escape tool window hammer, and seatbelt cutter to protect you in a car accident or other catastrophic emergency.

Ultimate Protective Gear to Have at All Times in Case of Accident, Flood, Car Fire, or Other Dangerous Emergency

Poweritup SafeT-Light Photo - cracking glass newOf course, no one knows they’ll need something like this until they’re in trouble. Then you’re protected. At the very least, we all need flashlight power at the most inopportune times and in today’s connected world, we need to recharge our portable devices. The ability to punch out a window or Poweritup SafeT-Light Photo - seatbelt cuttercut a seatbelt to free one’s self or someone else will be appreciated should the need ever arises.

If your vehicle breaks down or you have a flat, the SafeT-light features a powerful 3 level flashlight with 220 Lumens for lighting up to 300ft away with a rechargeable battery for up to 30 hours of light. When you need to call for help, SafeT-light is a USB power charger with 10,400/5,200mAh of power for smartphones, tablets and more.  This device ensures that your phone, GPS and other devices will always work when you need them most. If you become entrapped in a car and can’t open the window or the seatbelt won’t budge, the emergency escape tool window hammer and seatbelt cutter may help you get to safety just in the nick of time.

IPX8 Waterproof for Underwater Use to 6.5 Ft

SafeT-Light keeps on working despite heavy rains or flooding.  Even in cases of extreme temperatures, SafeT-Light will still work, since it is made of fire rated materials from aviation grade aluminum, PC and ABS. SafeT-Light conveniently stores for easy access in a door pocket or glove compartment and features an all-weather safe grip and anti-roll design to prevent accidental roll-aways. With a low MSRP of $39.95 for the compact 5K model, and $49.95 for the 10K model, the Impecca Poweritup SafeT-light is available immediately from at:, Pep Boys, and other fine retailers. For more information, see, Twitter: @impeccausa.
Poweritup SafeT-Light Features:

  • Powerful 3 level Flashlight with 220 Lumens for distant throw up to 300ft.
  • 10,400/5,200mAh Portable Charger powers smartphones, tablets, and other mobile devices.
  • Seatbelt Cutter.
  • Window Hammer.
  • IPX8 waterproof for underwater use up to 6.5 ft.
  • Fire rated materials made of Aviation Aluminum, PC, and ABS.
  • Micro-USB Charging input: 5V/1A.
  • USB output: 5V/2A.
  • Safe grip in all weather conditions.
  • Conveniently stores in door pocket or glove compartment.
  • Integrated rechargeable battery, up to 30 hours of light per charge lets you save $100 or more on disposable batteries over the lifetime of the flashlight.
  • Measurements: (5K Unit) 6.34” x 1.7” x 1.7”.
  • Weight: (5K Unit) .46 lb.

Power Wheels Ford F-150 available for $349.99

Fisher-Price Power Wheels F-150 - 13

Power Wheels 2015 F-150


Admit it: If you were still (a small-sized) kid…you’d want one of these.

Instead we had Little Red Wagons that were fun until you steered too hard in one direction, aka the Wrong Direction, and were unceremoniously tossed out sideways.

Pedal cars were fun, but once you grew, slapping your kneecaps atop the metal “dash” and the extra energy required for a) longish treks and b) hills diminished the “fun factor” quickly.

Today’s modern kid “has everything” and to that possible list of motoring offerings from Fisher Price comes the 2015 Ford F-150. Fisher-Price Power Wheels F-150 - 33

  • Features a roomy truck bed, working tailgate and eye-catching “chrome” wheels and grill
  • Proven tough, Monster Traction™ drive system allows kids to drive on hard surfaces, wet grass and bumpy terrain
  • 12-volt battery combines dynamic raw power with efficiency – no biodiesel, flex fuel or pulling up to the pump required.
  • The kids can listen to tunes via a working FM radio and MP3 jack or sound effects
  • Check out the full Power Wheels F-150 lineup and place your pre-order now at

And get ready to ride off into the sunset.

Fisher-Price Power Wheels F-150 - 12



Dodge offers Ram hood ornament replicas to dress up your desk

1980 Dodge Ram Hood Ornament replica

1980 Dodge Ram Hood Ornament replica

It’s not often that I see something that I’d like to adorn space atop my desk – and seeing as there’s precious little of it due to semi-strewn papers – but classy hood ornaments are a few of my favorite things that I’ve collected.

New this year from Ram at its are the Dodge Ram hood ornaments shown at the left. Both are $39.95, come with a crystal base and measure 5.5″ L x 3.5″ H x 4.25” W and weigh in at about 20 ounces, making them a hefty paper weight.


1933 Dodge Ram hood ornament replica

1933 Dodge Ram hood ornament replica

Ram’s ‘Farmer in All of Us’ American Portrait Book Published by National Geographic


The Ram Truck brand has launched a new photography book with National Geographic.

The Ram Truck brand has launched a new photography book with National Geographic.


It’s not often that I can outright support the various knickknacks sold by automakers to sate their loyal buyers’ needs, but this is an exception.

Dodge and now Ram has produced some wonderful commercials and tag lines, going back to “Made in Detroit” to last year’s heartfelt commercial “The Farmer in All of Us.”

Now that commercial, and some of the shots are featured in a book and sold as separate prints that would look smart hanging in an office or almost anywhere.

The 300-page book is really a wonderful photographic essay, available at, as part Ram’s ‘Year of the Farmer’ initiative launched with Super Bowl ad last year. Proceeds from the sale benefit the  National FFA Organization’s ‘Give the Gift of Blue’ program

“The Farmer in All of Us: An American Portrait” is $45 online and should hit retail stores for the spring of 2014.

To create the book, 10 world-class photographers traversed America’s heartland over three weeks to capture the essence of the farmer. Paul Harvey’s “So God Made a Farmer” speech served as their inspiration. The photographers’ original goal was to create the visual backdrop for a television commercial celebrating the “Year of the Farmer.” The two-minute tribute aired during Super Bowl XLVII, stopping the nation in its tracks.

The book includes more than 240 photos conveying the same spirit as the Ram Truck brand, which celebrates the values of dignity, fellowship and sacrifice through hard work. Just as the “Farmer” television video did, the book aims to inspire the next generation of America’s farmers.