Who’s your crisis intervention team? Superman, Batman, or a Jeep Renegade?

2016 Jeep® Renegade ‘Dawn of Justice’  Special Edition.FCA US Launches One-of-a-Kind Co-Branded Partnership With Warner Bros. Pictures’ Batman v Superman: Dawn of Justice

  • Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures’ highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016
  • Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country
  • Jeep and Dodge brands to launch commercials using hero scenes from the film
BY GERRY MILES
We all know it takes super powers to pull off the supernatural crisis intervention. That’s why Dodge and Jeep have paired up with marketing campaigns in the March release of Batman vs. Superman: Dawn of Justice.
Such product placement invariably ensures accompanying special editions.

Right on cue, there’s an all-new 2016 Jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country), in addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month. (That’s fancy millennial  speak for you’ll see it all over your apps, smart phone and tablets as well as everywhere else they can push it out to the masses.)

“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”

Of course placement means getting eyeballs to see your product in action regardless of how much danger you put it in at home, at the ballfield or recycling center.
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justicefilm allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”

What you’ll see in the TV commercial
The advertising campaign launched Feb. 22, when Jeep debuted a 30-second commercial “Into the Storm” across television and online. The spot features footage from Batman v Superman: Dawn of Justice of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor Jeremy Irons, who portrays Alfred in the film, speaks to that impulse: “You’re not afraid. You like chaos. The madder, the better (as Bruce Wayne is seen driving toward the destruction in the Jeep Renegade — navigating its way in the mayhem). And in these times, we need that. We need you to rush in when everyone else is running away.”

2016 Jeep® Renegade ‘Dawn of Justice’  Special Edition.About the Jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The DOJ Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.

Inside, the Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.

The DOJ comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4×4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.

Arriving at dealer showrooms later this month, the Jeep Renegade Dawn of Justice Special Edition will be available for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,250 (not including destination).

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Barris’ Super Van to cross Barrett-Jackson auction block

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BY GERRY MILES

He was the zany creator of many custom vehicles and now George Barris’ converted 1966 Dodge Tradesman A-100 van, know as the Super Van for a movie, will soon cross the Barrett-Jackson auction block with no reserve upon it.

 

According to the barris.com website, it was originally designed by Barris as “The Love Machine” and reincarnated by him for the movie “SuperVan” according to his website originally known as “Vandora.” It was used for many movies and TV shows after that, such as the Hill Valley Transit bus (where it was painted green) in “Back to the Future II,” “Sea Quest” and the 1970 movie “Solar Crisis” as a white vehicle in the last two flicks respectively. The van has been completely restored to its “SuperVan” look and has since been signed by George Barris.

Around 2003, the Guild of Automotive Restorers began a restoration on the van that brought it back to its Super Van configuration.

Power comes from a 318 inch, 8-cylinder engine that mates to a 3-speed manual tranny.

SuperVan_03_1000In the “van era” Barris paid more attention to the interior where he included a rotating circular bed, a U-shaped sofa, color TV, a French-style telephone, tape recorder, crystal chandelier and copious amounts of plush carpeting and solar panels.

Sporting more glass than a greenhouse or the AMC Pacer’s fishbowl shape, the front windshield lifted up entirely in one piece as did the side glass.

Courtesy photos from Barris.com and Barrett-Jackson.com websites.

 

Transformer movie truck up for auction at Barrett-Jackson

1992 Peterbilt Optimus Prime Transformer (Courtesy Barrett Jackson photos)

1992 Peterbilt Optimus Prime Transformer                                      (Courtesy Barrett Jackson photos)

There’s a lot of interesting metal ready to move at the upcoming Barrett Jackson auctions in Arizona.

For movie fans, right up there will be this 1992 Peterbilt from the “Transformers” movie that was Optimus Prime®.

According to legend on the B-J website the movie’s director was smitten by the lines and size of the truck, even through he know he would face intense criticism for his choice, in the same way he did for selecting a GM Camaro in place of the original VW Beetle that was known as the beloved robot Bumblebee. Both of Bay’s picks ended up enthralling new audiences as well as diehard fans of the sci-fi series.

The more aggressive truck, was also used as Bay’s tip-of-the-hat to Steven Spielberg’s 1971 film, “Duel.” This vehicle is one of the tractors used, it was a picture and stunt vehicle and is being sold “as-is” and “with all faults” and is subject to execution of a Paramount Waiver. Of course, it may not pass emissions in your town or state and is not currently street legal.

The truck’s bonafides are below:

VIN 1XP5DB9X1ND320786
Exterior Color BLUE/RED FLAMES
Interior Color BLACK/RED
Cylinders L6 DIESEL
Engine Size 14.6L
Transmission MANUAL

Smithsonian Channel shows work of super cars with Super Build 4-part series

supercarsuperbuildNEW FOUR-PART SERIES PREMIERING SUNDAY, FEBRUARY 14 AT 9PM ET/PT

Series goes behind the scenes with makers of Maserati, Lamboghini, Bentley and Aston Martin

 


NEW YORK –
The new Smithsonian Channel four-part series, SUPERCAR SUPERBUILD, premiering Sunday, February 14 at 9 p.m. ET/PT, goes behind the inherent beauty, amazing mechanical prowess, and basic building process of Maserati, Lamborghini, Bentley and Aston Martin, four of the world’s leading luxury automakers, as they attempt to produce what they hope is their next iconic car.

They’re rare. They’re beautiful. They’re expensive. They not only push the performance envelope, they rip it wide open. Yet every supercar shares one thing in common: they all have a unique story to tell. There is often high-stakes pressure, impossible deadlines, secret meetings, remarkable engineering challenges, and, of course, dynamic styling.

These are the machines that stand at the zenith of childhood imagination and adult obsession. They are the vehicles that light fantasies, capture hearts, and make some wish they were wealthy enough to afford them. But to create them is an art all its own. In each of these stories lies a dedicated team of passionate automotive artisans that overcome tremendous obstacles as they dream big and think outside of the box in order to create the ultimate cars for enthusiasts around the world. Each hour-long episode of SUPERCAR SUPERBUILD takes an in-depth look at the origin, design, challenges, and performance of the vehicles.

Among the experts heard from in SUPERCAR SUPERBUILD are Car and Driver editor Tony Quiroga and Road & Track’s Jason Cammisa, who provide industry context to what each of the manufacturers is looking to accomplish with the new models they’re designing.

The series premiere of SUPERCAR SUPERBUILD: MASERATI takes a look at the Italian car company and its attempt to broaden its appeal with a new mid-size sedan, the Ghibli. For years they’ve had success with their signature car, the Quattroporte. For the past decade Maserati has sold six thousand cars a year, but the bottom line is they need to sell more. They believe the Ghibli, which is being designed for everyday usage and is basically a smaller version of the Quattroporte, will help grow their business nearly ten-fold.

Other episodes of Supercar Superbuild include:
SUPERCAR SUPERBUILD: LAMBORGHINI
Premieres Sunday, February 21st at 9 p.m. ET/PT
In November 2013, the last Lamborghini Gallardo rolled off the assembly line. After more than 14,000 Gallardos, Lamborghini’s most popular model, it is the end of an era. Perhaps more importantly, it is the end of the single most successful supercar model ever produced in Italy. Now Lamborghini has designed a new machine called the Huracàn. Can it live up to the legacy of the Gallardo?

SUPERCAR SUPERBUILD: BENTLEY CONTINENTAL
Premieres Sunday, February 28th at 9 p.m. ET/PT
When it was introduced in 2003, the Bentley Continental GT was the world’s fastest 2+2 coupé with a top speed of 198 mph. Singlehandedly it resuscitated the grand touring genre. But now the platform has aged and competitors are nipping at the Bentley’s heels. Their answer is the Continental GT V8 S, a faster, lighter, more fuel-efficient machine with four fewer cylinders in its engine.

SUPERCAR SUPERBUILD: ASTON MARTIN
Premieres Sunday, March 6th at 9 p.m. ET/PT
Aston Martin can’t afford to make any mistakes. They are one of the last true independent automotive manufacturers. To stay relevant and to fend off competitors who are part of multi-national global conglomerates with nearly unlimited resources, the brand needs a new machine. Something brave and bold that stands out. Aston’s solution is the V12 Vantage S, a supercar that owes its entire existence to a handful of engineers sitting at a pub and an old American Hot-Rodder’s trick.

SUPERCAR SUPERBUILD is produced by Cry Havoc Productions. Executive producer for Cry Havoc is Dylan Weiss. David Royle and Charles Poe serve as executive producers for Smithsonian Channel.

Smithsonian Channel™, owned by Smithsonian Networks™, a joint venture between Showtime Networks Inc. and the Smithsonian Institution, is where curiosity lives, inspiration strikes and wonders never cease. This is the place for awe-inspiring stories, powerful documentaries and amazing entertainment across multiple platforms.

Smithsonian Channel combines the storytelling prowess of SHOWTIME® with the unmatched resources and rich traditions of the Smithsonian, to create award-winning programming that shines new light on popular genres such as air and space, history, science, nature, and pop culture. Among the network’s offerings are series including Aerial America, Million Dollar American Princesses, The Weapon Hunter, Mighty Ships, Mighty Planes and Air Disasters, as well as critically-acclaimed specials that include Civil War 360, 9/11: The Heartland Tapes; MLK: The Assassination Tapes and The Day Kennedy Died. Find out more at http://www.smithsonianchannel.com. Smithsonian Networks also operates Smithsonian Earth™, a new subscription video streaming service delivering spectacular original nature and wildlife content.

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Derek Zoolander is face of Fiat 500X in new movie

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  • Co-branded advertising campaign brings together automaker, Hollywood studio and international supermodel Derek Zoolander
  • :60 spot debuts on television and online Sunday, January 10, during the Golden Globes telecast; :30 spot to launch across television starting Monday, January 11
  • Campaign debuts in advance of Paramount Pictures’ highly anticipated “Zoolander No. 2,” debuting in North America on February 12, 2016
  • Multimedia campaign spans across television, digital and social media
FCA US LLC and Paramount Pictures have teamed up for a second partnership, this time with the FIAT brand in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over. The automaker launched the new marketing campaign with a 60-second spot debuting during the Golden Globes telecast. A 30-second commercial will launch across television Monday, January 11. Both spots can be seen online across the FIAT brand’s social and digital channels. “Zoolander No. 2” arrives in theaters on February 12, 2016.

The co-branded promotional advertising campaign will span across television, digital and social media.

“Joining forces with Paramount Pictures and ‘Zoolander No. 2’ allows us to align the Fiat 500X with a pop culture moment through one of this year’s most anticipated films,” said Olivier François, Chief Marketing Officer and Head of FIAT Brand, FCA – Global. “Having international fashion icon Derek Zoolander, who is known for his distinctive style and playful spirit, behind the wheel of the Fiat 500X provides exceptional relevance to the global message of the FIAT brand.”

“We are thrilled for Derek Zoolander fans around the world to finally see the result of our year-long collaboration with the FIAT team on a campaign so perfectly in sync with his character,” commented LeeAnne Stables, President of Worldwide Marketing Partnerships at Paramount Pictures. “These FIAT spots are a hilarious reminder of the fun that audiences will have when the movie releases next month.”

Directed by Jeff Mann (“Zoolander No. 2”), the campaign’s co-branded television commercial [with background music from Frankie Goes to Hollywood’s “Relax (Don’t Do It)”] is located on a city street corner where Derek Zoolander sets off a traffic camera. And because he’s Derek Zoolander, he’s got a decidedly different take on how to deal with the situation. While others may lament their bad fortune, he seizes it as an opportunity, hilariously backing up the Fiat 500X multiple times to perfect his “blue steel” pose for the camera. When approached by a police officer, his response is typical Zoolander, saying, “I know. I was driving while hot.”

“Just as Derek Zoolander turns heads on international runways, the Fiat 500X stands out on the roads around the world with its combination of Italian style, available advanced all-wheel-drive system, functionality and an array of comfort, convenience, and safety and security features,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Our partnership with Paramount Pictures and ‘Zoolander No. 2’ plays perfectly to fans of the movie and to the sensibility of FIAT brand consumers.”

The partnership marks the second FCA US LLC and Paramount Pictures tie-in utilizing starring talent, in character, to create original content (following the success of “Anchorman 2: The Legend Continues” and pitchman “Ron Burgundy”).

The campaign was created in partnership with Trailer Park. (Testa & Partners is a Los Angeles-based advertising agency formed as a partnership between Armando Testa, the biggest Italian independent agency, and Trailer Park, the leading agency for entertainment and content marketing).

The 2016 Fiat 500X is the latest addition to the FIAT lineup in North America, delivering the Italian design and engaging driving dynamics that are synonymous with the FIAT brand. Crafted in Italy at the Melfi assembly plant, the 500X offers an available advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features. The all-new crossover features two engine options, an available nine-speed transmission and an all-wheel-drive system with a disconnecting rear axle for improved fuel efficiency. Loaded with up to 70 available advanced safety and security features, the Fiat 500X is available in five trim models and 12 exterior colors to offer the personalization options for which FIAT vehicles are known.

ABOUT THE MOVIE 
“ZOOLANDER NO. 2” is directed by Ben Stiller and features an all-star cast of Stiller, Owen Wilson, Will Ferrell, Penélope Cruz, Kristen Wiig, Fred Armisen, Milla Jovovich, Christine Taylor, Justin Theroux and Kyle Mooney. The film is written by Justin Theroux & Ben Stiller and Nick Stoller and John Hamburg. Stiller, Stuart Cornfeld, Scott Rudin and Clayton Townsend are producing. Jeff Mann is executive producing.

Tony Soprano’s Escalade ESV up for auction Nov. 12-19

Cadillac Escalade ESV used in The Sopranos on HBO

Cadillac Escalade ESV used in The Sopranos on HBO

In an ironic twist — that being just a few months after the release of a movie on a reputed mobster in Boston, aka Whitey Bulger — the notoriety of a TV movie mobster Tony Soprano — and the vehicle he drove that is up for auction Nov. 12-19.

According to the RR Auction house, the white 2003 Cadillac Escalade ESV used on screen by James Gandolfini in his iconic role was used during the last three seasons of the award-winning HBO series The Sopranos.

It was originally leased through Movie Time Cars Incorporated as one of two identical vehicles used in production, with this specific car used primarily for exterior shots including those showing Tony Soprano and his associates entering, exiting, and driving, as well as in shots where the car appeared in the scene during dialogue.

The Escalade represented Tony’s personal car and primary means of transportation, frequently used to show him going to and from his own driveway, meetings with members of the New York families, and the notorious landmarks of the Sopranos’ fictional universe like the Bada Bing strip club and Satriale’s Pork Store. It was also utilized in action sequences including the infamous chase from season five in which Tony, angrily trying to collect a debt, drives Phil Leotardo off the road and into a parked car

James Gandolfini has also prominently signed the interior of the Escalade twice in black felt tip, once inside the driver’s side sun visor, “Thanks for the truck, James Gandolfini,” and once on the panel above the glovebox, “James Gandolfini.” A decidedly unique, recognizable prop from one of the most acclaimed television series ever produced.

The car was leased directly to the production by Movie Time Cars Incorporated; the principal vehicles that were used on The Sopranos were either purchased by or leased to Soprano Productions Inc. by Movie Time Cars in New Jersey. The company was responsible for all storage, maintenance, and delivery of vehicles to filming locations during the entire course of production. The second Escalade, which was purchased directly by the production company, was mostly used for limited interior driving shots.

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More details can be found online at www.rrauction.com

 

Black Beauty auction ends today for Green Hornet car

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BY GERRY MILES

If it’s true that “the cars are the stars” you have a few hours left to own a true piece of Hollywood: the 1965 Chrysler Imperial, built by Dennis McCarthy of Vehicle Effects in California, is one of just two hero cars remaining from the production. Black customized Chrysler Imperial features its original 413 engine, shows 71,421 original miles on the odo and is the only one—built with its original headliner and black leather seats.

And it all gets the final gavel on Thursday, June 26 via Boston-based, RR Auction at:  www.rrauction.com.

hood-mounted machine guns

hood-mounted machine guns

Exterior modifications include: two hood-mounted Browning .30 cal machine guns (which when hooked up to a propane tank fired flames through the barrel to simulate gunfire), 12 Stinger missiles to the front and rear bumper, a flame-thrower mounted to the front grill, beanbag launchers and shotgun barrels to the front, a revolving rear license plate (which flips to “Hornet” by pushing a button on the keychain remote), and painted green headlights. Other modifications include ‘butterfly doors’ with simulated shotgun barrel stickers, 20″ wheels, the working light-up interior console labeled in Chinese, a hidden button in the trunk which automatically releases the locking mechanism, the instantly-recognizable Green Hornet emblem on the trunk, and an embossed Green Hornet trunk interior with an amazing Sony stereo system—not surprising since Sony made the film.

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“Twenty-nine cars were made for the film’s production, most of which were either stripped-down stunt models or destroyed during filming,” says Bobby Livingston, Executive VP at RR Auction. “Only two hero cars remain from the film, the other being the ‘pre-Kato-modified’ version of the Imperial.”

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