Honda’s Safety Coupe (and sedan): only small 2013s atop IIHS overlap frontal crash ratings

2013 Honda Civic EX-L Coupe.

2013 Honda Civic EX-L Coupe.

  • 2013 Honda Civic Sedan and Coupe are Small Car Segment Class-Leaders
  • Civic currently holds highest overall IIHS rating of TOP SAFETY PICK+


Can there ever be enough good safety news if you’re an automaker? I think not.

The folks at Honda must be doing their own version of Men Without Hats’ “Safety Dance” after learning both the 2013 Honda Civic Sedan and Civic Coupe were the only small cars to received a “good” rating from the Insurance Institute for Highway Safety (IIHS) small overlap front crash test.

They were also the only small cars to earn a Top Safety Pick+ from IIHS and a 5-star Overall Vehicle Score in NHTSA’s new car assessment program (NCAP).

“Honda continues to lead the industry in crash test performance, and after watching the videos, I think every compact car shopper should view the results of the new IIHS small overlap front crash tests before deciding on their next car,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. “For customers looking to buy a compact car that achieves an overall GOOD rating in the IIHS small overlap frontal test, Civic is currently the only choice.”

The IIHS’ new small overlap front crash test (sometimes called a ‘narrow offset’ test) is an aggressive test designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed. The reinforced ACE™ body structure found on the 2013 Civic further enhances the absorption of frontal crash energy through a wider range of these offset and oblique collision scenarios.

2013 Honda Civic EX-L Sedan.

2013 Honda Civic EX-L Sedan.

Standard safety equipment on all Civic models include:

  • Vehicle Stability Assist™ (VSA®) with traction control
  • an Anti-lock Braking System (ABS)
  • side curtain airbags; dual-stage, multiple-threshold front airbags; and driver and front passenger side airbags.

Honda Vehicle Ratings by Insurance Institute for Highway Safety (IIHS)

2013 Honda TOP SAFETY PICK+: 

Honda Accord Coupe
Honda Accord Sedan
Honda Civic Coupe
Honda Civic Sedan


Honda Fit
Honda Crosstour
Honda Civic Sedan
Honda CR-Z
Honda CR-V
Honda Insight 
Honda Pilot
Honda Odyssey
Honda Ridgeline

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Honda’s big picture: Save drive-in movies across USA

Honda Project Drive-In


In a move to save part of the American culture that may be eliminated by digital technology, Honda’s “Project Drive-In” is hoping to give at least 5 drive-ins digital projectors to keep the cinema and car culture alive.

The end of 35 mm (millimeter) film projectors will come about at the end of the year. The switch to a digital format is cost-prohibitive for many theaters, and is estimated at $75,000 per screen Honda said.

By web surfing to, voters can determine the five drive-ins that will receive a new digital projector from Honda. Voting began Aug. 9 and runs through Sept. 9 at 9 p.m. PT.  The winning theaters will get a special screening of Sony’s “Cloud with a Chance of Meatballs 2”.

“Cars and drive-in theaters go hand-in-hand, and it’s our mission to save this decades-old slice of Americana that holds such nostalgia for so many of us,” said Alicia Jones, Manager of Honda & Acura Social Marketing at American Honda Motor Co., Inc. Drive-ins first opened in 1933 to mass popularity and reached their peak after World War II during the 1950s and ’60s when there were more than 4,000 across the country. Jones continued, “We’re committed to helping the remaining drive-in theaters flourish with the move to digital projection.”

To help build awareness and give folks the big picture of how drive-ins may go dark,   Honda will launch pop-up drive-ins at its dealerships across the country.

Honda’s top models lead retail sales segments: RL Polk Survey

2013 Honda Accord EX-L V-6 Sedan.

2013 Honda Accord EX-L V-6 Sedan.

Accord, Civic, CR-V and Odyssey tops in respective segments year-to-date

  • Accord, Civic, CR-V and Odyssey rank #1 in retail sales in their respective segments, according to latest Polk data
  • Honda brand sales of 668,597 up 6.5 percent year-to-date through June
  • More than 98 percent of brand sales to retail customers, protecting resale values; many competitor brands exceed 20 percent in fleet sales

TORRANCE, Calif. – July 29, 2013 – Honda topped all mainstream automakers in percentage of sales to retail buyers during the first five months of 2013, with more than 98 percent1 of the brand’s auto sales in the U.S. sold to individual (non-fleet) consumers, based on new-vehicle registration data from R.L. Polk & Co. With a strong focus on providing long-term value and low cost of ownership to its customers, the Honda brand has increased sales by 6.5 percent in 2013 with 668,597 Honda cars and light trucks finding new homes through the end of June.

Honda’s four best-selling models, AccordCivicCR-V andOdyssey, lead their respective segments2 in sales to retail consumers. Together, these segments represent more than 50 percent of all light-duty vehicle sales in the United States.

“We’re earning our sales growth on the strength of our products and the value they deliver to individual car buyers,” said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. “Our strategy is unique among volume automakers, as we are focused on selling vehicles to individual car buyers and not corporate sales to fleets, which is why Honda vehicles have among the lowest cost of ownership and highest resale values in the industry.”

In the highly competitive mid-size segment, where Accord leads retail sales, many high-volume entrants have sold in excess of 30 percent1 of their vehicles to fleet customers thus far in 2013 while over 98 percent1 of Accords were sold to individuals (non-fleet). The 2013 Accord is the most-awarded3 mid-size car when it comes to value. “Honda continues to deliver on the promise that made them the Residual Value Award recipient for 2013,” said Eric Lyman, vice president of Editorial for ALG.

“Honda keeps incentives and fleet penetration low – two actions that heavily impact future values. With high volume models like Accord and CR-V at the top of their respective segments, Hondas hold their value better than any other brand.”


Honda uses Twitter-centric Campaign #wantnewcar, Vine to start summer clearance

Honda Summer Clearance campaign.

Honda Summer Clearance campaign.



First there was the internet – you know, that passing fad thing? Then a QR Code thing that your smart phone scanned to tell you where the deal was or what it was. You do have a smartphone, right? And then you got tweets from a dealer or automaker to alert you to the email blast(s) they had sent out – also about all things sales or service related.

Taking it one step further, Honda’s new social media campaign uses Twitter uses by responding to Tweets with the #wantnewcar with videos encouraging them to ditch their old car to grab a new Honda, of course. And it’s on sale at the summer clearance sales event. Bet there’s some iced team and a large white tent or two involved. Maybe some real, ahem, virtual hot dogs in a steamer with a popsicle for the kids on the weekends.

The Twitter social media campaign is repeated via the old means: TV, radio and newspaper ads – remember them?

“Starting today, Honda will promote #wantnewcar, urging Twitter users to vent about their need for a new car for a chance to receive personalized Vine video responses directly from Honda, all shot and uploaded that day,” said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. “This campaign provides a new and unique way to remind people that summer is the best time to get a great deal on a Honda.”

The videos tailor  news of the sales specific to the users concern.  According to Rossick, “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal…with a mouth full of pepperoni.”

Online ads will run in top automobile and consumer websites, including AOL Autos, Edmunds, MSN Autos, Autobytel, AutoTrader and, with a home-page takeover on “USA Today” that will pull in @Honda’s live Twitter feed for viewers to keep up with the Vine video responses. The #wantnewcar promoted trends on Twitter begins on Monday, July 15.

Honda and GM: Going it Alone, Together – Honda President


Today, Honda’s president released the following statement about the joining together for fuel cell development between Honda and General Motors. It’s an interesting statement presented here in its entirety.

Tetsuo Iwamura, President and Chief Executive Officer -- American Honda Motor Co., Inc.

Tetsuo Iwamura, President and Chief Executive Officer — American Honda Motor Co., Inc.

Based on our shared belief in the unique potential of fuel cell electric vehicles to meet the future needs of our customers and society, Honda and GM have initiated a long-term technology partnership with a specific purpose: co-development of a next generation fuel cell system and hydrogen storage technologies targeting the 2020 timeframe.

Let’s be clear: both Honda and GM will continue to develop our own unique products for our customers.  But we are joining efforts to leverage our technological expertise with the goal of accelerating the development of highly advanced fuel cell technology in order to introduce even more affordable fuel cell electric vehicles.

Honda has a long history of environmental leadership that has played a key role in helping the auto industry reduce pollution, fuel consumption and CO2 emissions. This includes the area of fuel cell technology. Ten years ago, the Honda FCX became America’s first fuel cell electric vehicle available to individual customers. The stylish Honda FCX Clarity fuel cell electric sedan debuted in 2008 and was named World Green Car in 2009.

Despite this history of fuel cell technology leadership, Honda has never shied away from collaborating with another company when it has the potential to create new value for our customers and strengthen the Honda brand. In fact, more than ten years ago, Honda and GM had a successful partnership in an exchange of technologies and components. Since that time, we have maintained a strong relationship that served as the foundation for this new joint project.

Today, GM has vast experience with fuel cell propulsion systems and a deep understanding of fundamental technology, including class-leading knowledge of chemical reaction and advanced materials.  At Honda, we’re confident in our expertise in the structural design and advanced production process technologies of the fuel cell.

GM and Honda have more patents in the area of fuel cell technology than any other automakers. And we have found much of our combined expertise to be complementary. GM and Honda will openly share this intellectual property with one another, which we believe can achieve the world’s strongest partnership in the area of fuel cell technology.

In fact, we are developing a successor to FCX Clarity that we plan to launch in 2015, with the concept model debuting later this year. And there is the possibility that some technology from GM may be applied to this new fuel cell model.

Fuel cell electric vehicles have the unique potential to meet the future transportation needs of our customers and society. But to realize the widespread use of future fuel cell vehicles is a big challenge that requires a significant advance in cost reduction and in the refueling infrastructure that will support them. In each area, we believe that two companies can do more together than the simple sum of our individual efforts.

The Honda Environmental Vision expresses our passionate desire to “Realize the freedom and joy of mobility and a sustainable society where people can enjoy life.” We believe this new strategic partnership between Honda and GM, two long-term leaders in fuel cell technology, has the great potential to help us do just that.

Tetsuo Iwamura
President, Honda North America, Inc.

Light truck sales drive Honda, Acura increases

  • Record June sales of American Honda light trucks; best sales since 2007
  • Record June sales of Honda light trucks, CR-V and Pilot
  • Record June sales of Acura RDX

TORRANCE, Calif., July 2, 2013 – American Honda Motor Co., Inc. today reported June 2013 U.S. sales of 136,915 units, a total increase of 9.7 percent compared with June 2012 (up 13.9 percent based on the Daily Selling Rate, or DSR*). The Honda division posted June 2013 sales of 123,150 units, an increase of 12.5 percent compared with June 2012.  Acura division U.S. June sales of 13,765 units decreased 10.4 percent compared with June 2012.


  • Honda light trucks posted record June sales on the strength of CR-VPilot and Odyssey
  • CR-V set a June record with sales of 26,572, an increase of 14.1 percent compared to June 2012
  • Pilot posted its best June since 2005 with record sales of 12,085 and up 21.3 percent from June 2012
  • Odyssey sales topped 14,000, up 26.0 percent for the month with the refreshed 2014 model hitting dealerships today
  • The Accord continues its strong pace, topping the 30,000-unit mark for the fourth consecutive month and up 20.4 percent for the year
  • The Civic posted sales of 29,724, up 8.1 percent compared to last June

“Honda was firing on all cylinders in June with the hot-selling Accord joined by the Fit, CR-V, Odyssey and Pilot all posting their best sales of the year,” said John Mendel, executive vice president of sales at American Honda. “Our goal for 2013 is to be the leader in retail sales for all four of our highest volume models: Accord, Civic, CR-V and Odyssey. These solid results further showcase Honda’s pure, market-driven momentum achieved by customers choosing Honda vehicles one at a time rather than relying on fleet sales to drive volume.”


  • The RDX marked its 14th consecutive month of record sales with 4,023 units sold, remaining the top selling Acura for the month
  • The MDX recorded June sales of 3,828 as supply of the all-new model increased following the June 20th launch

“Record sales of the RDX underscore Acura’s leadership in the fast growing entry luxury SUV segment,” said Jeff Conrad, vice president and general manager of Acura sales. “With the all-new MDX now on-sale and just starting to hit dealer lots, we look to continue this sales momentum well into the summer.”

*The daily selling rate (DSR) is calculated with 26 days for June 2013 and 27 days for June 2012. Year-to-date, the DSR is calculated with 153 days for 2013 and 154 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

Honda cuts Fit EV lease price $130 to $259/month

  • New three-year lease term requires no down payment and includes unlimited mileage, routine maintenance and collision coverage
  • Customers receive 240 volt EV home charging station equipment as part of the lease
2013 Honda Fit EV

2013 Honda Fit EV


It may not be a free lunch, but any time anyone can save a buck, or say $130 in a new or currently held car lease, it’s a win-win situation. With that in mind, Honda recently cut the price of the all-electriv FIT EV lease from $389 per month to $259, effective today, June 1.

Honda proudly notes the new three-year lease term stretches customer’s electric dollar even further with no down payment, unlimited mileage, routine maintenance, collision coverage and a 240 volt EV home charging station equipment (not including installation),1 from Leviton.

Existing leases also get the reduction, going forward starting in June 2013. With the reduced payment, unlimited mileage, maintenance and collision coverage, this new lease program makes the Fit EV one of the most affordable2 electric vehicles available in the U.S.

“The Fit EV already is a benchmark electric vehicle with a leading-range rating, fun-to-drive dynamics and excellent packaging,” said Steve Center, vice president of Environmental Business Development at American Honda Motor Co., Inc. “Now it’s the only EV on the market with no down payment, unlimited mileage, collision coverage and a free home charging station, giving customers an unprecedented value that only Honda can provide and a compelling reason to get off the barrel and onto the grid.”

Further, the Fit EV online application process has been streamlined for quicker approval and delivery. Underscoring Honda’s reduced price, its network of qualified Fit EV Honda dealers in California, Oregon, New York, New Jersey, Massachusetts, Maryland, Rhode Island and Connecticut will expand from 36 to more than 200 by the end of June.

Recently named one of the Ten Best Green Cars by , the 2013 Honda Fit EV is the most efficient 5-passenger electric vehicle on the market with a combined adjusted Environmental Protection Agency (EPA) mile-per-gallon-equivalency rating of 118 MPGe3, an EPA-rated driving range of 82 miles, and a low energy-consumption rating of just 29 kilowatt hours (kWh) per 100 miles.

Fit EV customers also can take advantage of Honda’s partnership with SolarCity to install solar power with no upfront cost, allowing them to recharge their vehicle with clean, affordable power from the sun.

Customers interested in leasing the Fit EV should cyber surf over to Information on the SolarCity partnership can be found at

2013 Honda Fit EV

2013 Honda Fit EV

Fit EV Competitive Lease Comparison

1Customer responsible for costs associated with installation of the 240 volt, 32 amp charging hardware, which is provided by Leviton, Honda’s preferred charging station supplier. Equipment remains with the customers after lease term.
2See chart above.
3132/105/118 city/highway/combined miles per gallon of gasoline-equivalent (MPGe) rating; 82 mile combined (city/highway) driving range rating (adjusted). Ratings determined by U.S. EPA. Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, battery age/condition, and other factors. For additional information about EPA ratings, visit
4Amount due at signing may include down payment, capitalize cost reduction, acquisition fee, security deposit and first month payment. Does not include taxes and title fees.
5Collision Coverage is included with the lease. This means that Honda is taking the risk and responsibility for repairs to the Fit EV, leaving to the lessee only the responsibility to obtain and carry liability insurance for at least the minimum required by the lease. There is no deductible, and Honda will evaluate and approve all repair requests submitted. The lessee will be required to call a toll free number to report all collisions/damage and receive instructions to arrange for repairs.

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