DOT, IIHS and 20 automakers commit to AEB standard on new vehicles

McLEAN, Va. — The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA’s 2022 reporting year, which begins Sept. 1, 2022.

Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA. The unprecedented commitment means that this important safety technology will be available to more consumers more quickly than would be possible through the regulatory process.

AEB systems help prevent crashes or reduce their severity by applying the brakes for the driver. The systems use on-vehicle sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver and apply the brakes if the driver does not take sufficient action quickly enough.

NHTSA estimates that the agreement will make AEB standard on new cars three years faster than could be achieved through the formal regulatory process. During those three years, according to IIHS estimates, the commitment will prevent 28,000 crashes and 12,000 injuries.

“It’s an exciting time for vehicle safety. By making automatic emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent crashes and save lives,” said U.S. Transportation Secretary Anthony Foxx. “It’s a win for safety and a win for consumers.”

Based on mounting evidence that AEB effectively reduced crashes and injuries in the United States and around the world, NHTSA and IIHS issued a challenge to the industry in September 2015 to encourage automakers to voluntarily make AEB a standard feature. A series of meetings followed to establish details of the commitment.

“IIHS member companies strongly support the adoption of effective safety technologies,” said IIHS Board Chairman and CEO of American Family Insurance, Jack Salzwedel. “Deploying AEB on a wide scale will allow us to further evaluate the technology’s effectiveness and its impact on insurance losses, so that more insurers can explore offering discounts or lower premiums to consumers who choose AEB-equipped vehicles.”

“We’re getting these safety systems into vehicles much faster than what would have been otherwise possible,” said NHTSA Administrator, Dr. Mark Rosekind. “A commitment of this magnitude is unprecedented, and it will bring more safety to more Americans sooner.”

“The benefits of this commitment are far reaching, from injuries and deaths averted to the recovery of productivity that would otherwise be lost in traffic jams caused by the crashes prevented,” said IIHS Executive Vice President and Chief Research Officer David Zuby. “It also assures that all Americans will benefit from this technology.”

“With roadway fatalities on the rise, the commitment made today has the potential to save more lives than almost anything else we can accomplish in the next six years,” said Deborah A.P. Hersman, president and CEO of the National Safety Council, who attended today’s announcement. “Including all models in the agreement ensures that safety isn’t for just those who can afford it.”

NHTSA and IIHS also announced that Consumer Reports will assist in monitoring automaker progress toward meeting the AEB commitment. Jake Fisher, Director of Auto Testing for Consumer Reports, said, “We have been calling on automakers to make automatic emergency braking standard in all new vehicles, and today is an important step toward reaching that goal. This proven technology is among the most promising safety advances we’ve seen since electronic stability control almost two decades ago. We look forward to working with NHTSA and IIHS to help put this plan into action and hold automakers accountable for their commitments.”

Today’s commitment will make AEB standard on virtually all light-duty cars and trucks with a gross vehicle weight of 8,500 pounds or less beginning no later than Sept. 1, 2022. AEB will be standard on virtually all trucks with a gross vehicle weight between 8,501 pounds and 10,000 pounds beginning no later than Sept. 1, 2025.

As NHTSA continues its regulatory work in this area, NHTSA will track the progress industry is making towards its commitment.

The commitment takes into account the evolution of AEB technology. It requires a level of functionality that is in line with research and crash data demonstrating that such systems are substantially reducing crashes, but does not stand in the way of improved capabilities that are just beginning to emerge. The performance measures are based on real world data showing that vehicles with this level of capability are avoiding crashes.

To encourage further development of AEB technology, NHTSA will accelerate its research on more advanced AEB applications, including systems that reduce the risk of collisions with pedestrians. In December, NHTSA announced plans to rate AEB systems and other advanced technologies under its 5-Star Safety Ratings beginning in model year 2018.


Fact sheet:
Auto Industry Commitment to IIHS and NHTSA on Automatic Emergency Braking

Participating manufacturers: Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA — representing more than 99 percent of the U.S. new-car market.

Details of the commitment: Participating automakers commit to make AEB standard on virtually all light-duty cars and trucks with a gross vehicle weight of 8,500 pounds or less no later than Sept. 1, 2022, and on virtually all trucks with a gross vehicle weight between 8,501 pounds and 10,000 pounds no later than Sept. 1, 2025.

What is AEB? Automatic emergency braking helps prevent crashes or reduce their severity by applying a vehicle’s brakes automatically. The systems use on-board sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver, and apply the brakes or increase braking effort if the driver does not take sufficient action.

Performance requirements: Participating manufacturers will ensure vehicles have both a forward collision warning system that meets a subset of the National Highway Traffic Safety Administration’s current 5-Star Safety Ratings program requirements on the timing of driver alerts and an automatic braking system that earns at least an advanced rating in the current Insurance Institute for Highway Safety front crash prevention track tests. The baseline performance measures are a speed reduction of at least 10 mph in either the IIHS 12 or 25 mph tests, or a speed reduction of 5 mph in both of the tests.

Safety benefits: IIHS research shows that AEB systems meeting the commitment would reduce rear-end crashes by 40 percent. IIHS estimates that by 2025 — the earliest NHTSA believes it could realistically implement a regulatory requirement for AEB — the commitment will prevent 28,000 crashes and 12,000 injuries.

Monitoring progress: IIHS and NHTSA will monitor automakers’ progress toward the commitment and provide annual updates on that progress. Commitment letters from each of the manufacturers, along with annual submissions on their progress, will be posted at www.regulations.gov under docket number NHTSA-2015-0101.

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Subaru, Mazda keep pace with lux brands in Consumer Reports’ survey


Audi, Subaru, Lexus, Porsche, BMW lead the pack

YONKERS, NY— Consumers don’t always have to spend top dollar to get a great car. The Consumer Reports 2016 Brand Report Card reveals mainstream brands like Subaru and Mazda can often deliver as much quality as more opulent luxury brands.

The highest overall brand scores in Consumer Reports’ annual indicator of which brands make the best cars went to Audi (80) and Subaru (78). Consumer Reports currently Recommends 100 percent of each brand’s models that it has tested. Luxury brands Lexus (76), Porsche (76), and BMW (76) rounded out the top five in CR’s rankings.

Mazda finished just outside the lead pack in sixth place, with GM’s premium brand Buick in seventh place. Consumer Reports is currently Recommending 100 percent of the Mazda models and 80 percent of the Buick models it has tested.

“It’s not enough to make cars that drive and handle well. Consumers are best served when those vehicles are also highly reliable and safe,” said Jake Fisher, Consumer Reports director of automotive testing.

In total, 30 brands were included in CR’s 2016 Brand Report Card. To determine which marques consistently deliver cars that serve consumers well, Consumer Reports tabulated the overall score, road test score, and predicted reliability results for each tested model of a brand. Then CR’s auto experts averaged those scores at the brand level as an indicator of which brands make the best cars.

CR’s rankings are based only on vehicles that are currently for sale on the market and that the organization has tested at its 327-acre Automotive Test Center in Connecticut. Audi and VW diesel vehicles that have been pulled from dealerships—following their recall and stop-sale last year for cheating on EPA emissions tests—are not included in the scoring. The rankings do not account for corporate practices or brand perceptions, and despite Audi’s score, Consumer Reports strongly believes that Volkswagen AG, the maker of VW and Audi vehicles, should be held accountable for manipulating emissions testing with its vehicles.

Scores for all 30 brands included in the Consumer Reports 2016 Brand Report Cards are available in the Annual Auto issue of Consumer Reports or by visiting the Consumer Reports 2016 Autos Spotlight on ConsumerReports.org.

Along with the Korean brand Kia (9th place), the largest Japanese brands rounded out the top 10. Toyota’s strong reliability score was enough to balance its middling road test score and secure eighth place.  Honda finished in the 10th spot with Consumer Reports Recommending 88 percent of its tested models.

Other domestic brands didn’t fare as well as Buick. Ford, Lincoln, and Chevrolet finished mid-pack and were largely bogged down by their inconsistent reliability scores. All Fiat Chrysler Automobiles (FCA) brands finished in the bottom third of the rankings, with Fiat coming in last.

This is the ninth consecutive year Consumer Reports has compiled and published its Car Brand Report Card. However, changes in the scoring methodology preclude comparing results from the 2016 report to information from any of the previous years.

This year, Consumer Reports does not have Brand Report Cards for Alfa Romeo, Jaguar, Maserati, Ram, Smart, and Tesla, because the organization has fewer than two currently tested models from those makes. Ratings on individual models from those brands are available at ConsumerReports.org

The complete 2016 Brand Report Card is available in the Annual Auto Issue of Consumer Reports and online at ConsumerReports.org.  Updated daily, ConsumerReports.org is the go-to website for the latest auto reviews, product news, blogs on breaking news and car buying information.

 

Audi sets 2016 model year prices and announces vehicle lineup

  • More standard features and available options on 2016 Audi model year vehicles 
  • Newly redesigned 2016 A6 and A7 model lines, including powerful and efficient engines, benchmark technology and refined design cues

Continuing its growth strategy with a focus on balanced performance – enhancements in technology, innovative design and driving dynamics that help improve efficiency and performance, Audi announces its 2016 Model Year lineup. In the 2016 model year vehicles, more features become standard across the model line-up and more options are integrated into packages. Technology packages, including an enhanced Head-up display – are now standard on more Audi models than ever before. The first in the 2016 model line to be introduced are the updated 2016 Audi A6 and A7 models. The A3 family continues setting new standards in the entry premium market, with impressive standard features and an available 4G LTE data connection.

Highlights of the 2016 Model Year line-up changes are as follows:

2016 Audi A3 Model Line
The 2016 Audi A3 continues on its path of offering a strong entry to the Audi premium lineup with expanded standard equipment. For 2016, the model increases its standard offering to include a rearview camera and parking sensors, Alu-optic interior trim details, heated mirrors and washer nozzles, all in addition to the existing standard Audi pre sense® basic, Audi xenon plus front lighting with LED DRLs and taillights, leather seating surfaces, Panoramic sunroof and ultra-thin retractable MMI® display.  A suite of driver assistance features become available in Prestige, with Active lane assist, Audi pre sense front and Audi adaptive cruise control.  Available features also include Audi drive select, Sport and the newly available S line® style package, 4G LTE connectivity, and Bang & Olufsen® audio.

The S3 delivers greater performance for everyday use and is  now offered in a distinctive Black Optic Performance package, including Audi Sport® 5-V-spoke Titanium matte wheels, black optic exterior kit and Audi magnetic ride. Available red brake calipers, S Sport seat package and a 19” wheel package round out the aggressive position of this sporty model.

2016 Audi A4 Model Line
The Audi A4 receives several enhancements for the 2016 Model Year. The entry Premium model includes a standard three-spoke multifunction steering wheel, available Advanced Key and Audi connect® as part of the Navigation plus package. A Bang & Olufsen® Sound System has also been added to the Technology package on Premium Plus models. New for 2016, Premium models with the S line competition plus package feature 19 inch 5 V-Spoke wheels. In addition to the S4, the A4 is now also available in Misano Red pearl effect paint.

2016 Audi allroad Model Line
For the 2016 model year, expanded equipment offerings have been made to the legendary Audi allroad. The models now feature a three-spoke multifunction, leather-wrapped steering wheel standard, available Advanced key and Audi connect as part of the Navigation plus package. For 2016, the allroad Premium plus model with the Technology package also includes a Bang & Olufsen® Sound System.

2016 Audi A5 Coupe and Cabriolet Model Line
Added to the Audi A5 Coupe and Cabriolet model line for 2016 are a standard S line exterior as well as available Audi connect as part of the Navigation plus package. Premium Plus models now feature a Bang & Olufsen® Sound System. A Red Acoustic convertible top is offered for the 2016 A5 and S5 Cabriolet and all models are now offered with Misano Red pearl effect paint. Also available for the 2016 S5 is the Black Optic plus package, which boasts new 20’’ wheels and striking black exterior mirror housings.

2016 Audi A6 Model Line
The all-new 2016 Audi A6 model line comes to market with an updated engine lineup,  including the all-new,  more powerful and efficient 2.0TFSI® engine.  The exterior design sees revisions at the front and rear including distinct new LED headlights and taillights, fascia and tailpipes creating an athletic road stance. Completing the interior are new seating surface colors and inlay selections as well as refined alu-effect trim details. The available Driver Assistance package is further expanded with night vision including animal detection, adaptive cruise control with new Stop&Go function and secondary collision assist. Updated infotainment systems help enhance the driver and passenger experience through higher levels of interior luxury and technological refinement. The onboard MMI system with NVIDIA® quad core technology and the Audi connect® system now accesses the internet via a 4G LTE connection. This upgraded connectivity allows for faster Google Earth™ and Google Street View, real-time traffic updates and integrated Wi-Fi hotspot for passenger use.

2016 Audi A7 Model Line
For 2016, the all-new A7 model line receives engine enhancements achieving more power and increased fuel efficiency across all trims. With updated exterior design, the A7 now features a new front fascia including new LED headlight design for an unmistakable light signature on a widened Singleframe® grill and bumpers for a more focused stance. The rear offers new LED taillights and trapezoidal tailpipes integrated into the lower bumper. 2016 A7 models offer a host of technology enhancements and available driver assistance features including night vision with animal detection, adaptive cruise control with new Stop&Go function and secondary collision assist.
New infotainment systems provide even higher levels of interior luxury and refinement and are supported through the onboard MMI system with NVIDIA® quad core technology and the Audi connect® system. This system now accesses the internet via a 4G LTE connection, with updated service allowing faster Google Earth™ and Google Street View application as well as an integrated Wi-Fi hotspot for passenger use.

2016 Audi A8 Model Line
For the 2016 model year, the esteemed Audi A8 continues its tradition of benchmark luxury and driver assistance offerings including adaptive cruise control with Stop&Go, Audi active lane assist, Night vision assistant with animal detection, secondary collision assist, and a head-up display for easier viewing of vehicle speed, navigation and adaptive cruise control functions. The A8, equipped with the optional 4.0T V8 engine, offers an impressive 435 hp and 444lb-ft torque. An electromechanical steering column helps reduce weight and improve fuel efficiency. Dynamic steering, available as part of the Dynamic package along with the quattro sport differential, helps provide enhanced agility and variable-ratio steering that increases responsiveness.

New for 2016, the A8 Sport offers the 4.0T in a more athletic package with new exterior sport style accents. The front of the model features new front bumpers with sport air intakes in the lower bumper, and the rear sees an updated bumper and rear diffuser as well as sport side sills. Inside, the available Design selection seating surfaces in Vermont Brown leather and fine-grain ash natural, copper wood inlays continue the distinctive design and craftsmanship that the A8 interior is known for.

2016 Audi TT Coupe & Roadster Model Line
The iconic all-new 2016 TT boasts an exciting new design, characterized by the use of innovative technologies and driver-focused orientation. Standard full LED headlamps exude modern sports car appeal, with a broader and flatter Singleframe® grille, sharp contours across the hood where the Audi rings are now prominently positioned, round exhaust tailpipes and rear spoiler. With a distinct driver focus, the TT revolutionizes the way the driver interacts with the vehicle through the all-new and innovative virtual cockpit. An entirely digital instrument cluster, the virtual cockpit replaces traditional gauges and interfaces for a customizable cockpit that combines the functions of a central MMI® system with a traditional instrument cluster in one unique, 12.3-inch TFT display with superb 3D graphics and brilliant clarity.

2016 Q3 Model Line

The 2016 Q3 receives a product improvement mid-year. More information to follow.

2016 Audi Q5 Model Line
The successful Q5 model now offers new standard features including a three-spoke multifunction steering wheel and Panoramic sunroof and available Audi connect as part of the Navigation Plus package.  Premium Plus models with the available Technology package now feature a Bang & Olufsen® Sound System. The high-performance SQ5 has been upgraded to offer red brake calipers, available Jet Gray diamond-stitched seats and 20-inch 5-V-Spoke wheels with the Black Optics package. Additionally, adaptive damping suspension is now available as a stand-alone option on SQ5 Premium Plus models (3.0T, TDI®).

2016 Audi Q7 Model Line
Ahead of the launch of the all-new Q7 in 2016, model year 2015 Q7 models will continue to be available until the all-new model introduction. More information to follow.

2016 Audi R8 Model Line
Ahead of the launch of the all-new R8 in 2016, model year 2015 R8 models will continue to be available until the all-new model introduction scheduled for the Spring of 2016. More information will be made available at a later date.

Model Year 2016 Suggested Retail Prices & Retail Release Dates*

(Excluding destination charge, taxes, title, options and dealer charges)

Model Premium Premium Plus Prestige
A3 Sedan 1.8 TFSI S tronic fwd $30,900 $33,600 $39,750
A3 Sedan 2.0 TFSI S tronic q $34,200 $36,900 $43,050
A3 Sedan 2.0 TDI S tronic fwd $33,200 $35,900 $42,050
S3 Sedan 2.0 TFSI S tronic q $42,500 $48,650
A3 Cabriolet 1.8 TFSI S tronic fwd $36,600 $39,300 $45,450
A3 Cabriolet 2.0 TFSI S tronic q $39,600 $42,300 $48,450
allroad 2.0 TFSI Tip 8 q $42,700 $46,900  —
A4 Sedan 2.0 TFSI S tronic fwd $35,900 $38,000  —
A4 Sedan 2.0 TFSI MT6 q $37,000 $39,100  —
A4 Sedan 2.0 TFSI Tip 8 q $38,000 $40,100  —
S4 Sedan 3.0 TFSI MT6 q  — $49,200 $55,100
S4 Sedan 3.0 TFSI S tronic q  — $50,200 $56,100
A5 Cabriolet 2.0 TFSI Tip 8 q $47,900 $50,200  —
S5 Cabriolet 3.0 TFSI S tronic q  — $61,100 $67,350
A5 Coupe 2.0 TFSI MT6 q $40,500 $42,800  —
A5 Coupe 2.0 TFSI Tip 8 q $41,500 $43,800  —
S5 Coupe 3.0 TFSI MT6 q  — $53,100 $59,350
S5 Coupe 3.0 TFSI S tronic q  — $54,100 $60,350
Q5 2.0 TFSI Tip 8 q $40,900 $42,750  —
Q5 2.0 TFSI hybrid Tip 8 q  — $52,500
Q5 3.0 TFSI Tip 8 q  — $46,000 $53,500
Q5 3.0 TDI Tip 8 q  — $48,100 $55,600
SQ5 3.0 TFSI Tip 8 q  — $53,300 $60,800
A8 LWB 3.0 TFSI Tip 8 q  — $81,500
A8 LWB 4.0 TFSI Tip 8 q  — $90,500
A8 LWB 3.0 TDI Tip 8 q  — $85,200
A8 LWB 6.3 FSI W12 Tip 8 q  — $137,900
S8 NWB 4.0 TFSI Tip 8 q  —  — $114,900

*Destination and delivery charge is not included in MSRPs listed. Destination and delivery charges on 2016MY vehicles are as follows:

  • R8 model line                                   $1,250
  • All other models                               $925

Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination charges, taxes, title, options and dealer charges.

Audi Q3 goes on sale for $32,500

2015 Audi Q3

2015 Audi Q3

– The agile Audi Q3 compact premium crossover combines coupe-like design with the utility of an SUV
– High level of standard equipment including heated, 12-way power front leather surface seats, panoramic sunroof, dual-zone automatic climate control, Xenon headlights with LED daytime running lights and Audi advanced key

HERNDON, Va. – The Audi Q3 combines coupe-like design with the utility of an SUV, offering an excellent balance of agility and functionality. It features a standard 200 horsepower 2.0 liter TFSI® engine with a six-speed Tiptronic® transmission. The Q3 joins the highly successful Q5 and Q7 Audi SUV line-up and will go on sale this fall.The sporty character of the Q3 is defined by its low roof line and wraparound tailgate, along with distinctive exterior lighting including Audi xenon plus and LED daytime running headlamps as well as LED taillights standard. The optional Sport package which includes sport seats, shift paddles and Audi drive select adds to the dynamic character of the Q3. The Audi drive select system allows drivers to adjust the shift points and throttle mapping of the Q3 at the touch of a button. The available legendary quattro® all-wheel drive system helps provide additional grip for those seeking a winding road or additional traction in wet and snowy conditions.

Inside, the Audi Q3 seats five passengers, has 60/40 split folding rear seats that make 48.2 cu-ft of cargo volume when folded down. Standard dual-zone automatic climate control, available power tailgate and interior LED lighting round out the interior. The Audi advanced key provides keyless access as well as keyless start/stop functionality.

The available MMI® Navigation plus with voice control utilizes a 7.0 inch display and adds a color display to the driver information system located in the instrument cluster. The MMI Navigation Plus features the award-winning Audi connect® infotainment system (included in Prestige model), which includes in-vehicle Wi-Fi connectivity for up to eight wireless devices for passengers. Audi connect also provides Google Earth™ maps for a true aerial view of roads and the surrounding area. A 14-speaker, 465 watt Bose Surround Sound System is also part of the Prestige model offering to satisfy audiophile needs.

The Audi Q3 offers an excellent balance of performance and functionality for the urban outdoors.

Audi Q3 MSRP* excluding transportation, taxes, title:
Audi Q3 Premium Plus, FWD: $32,500
Audi Q3 Premium Plus, quattro: $34,600
Audi Q3 Prestige, FWD: $36,400
Audi Q3 Prestige, quattro $38,500

* Transportation charge is $925.00

2015 Audi A8 model line prices set $77K up to $133k

2015 A8L

2015 A8L

– More powerful engine and new design elements for 2015 underscore Audi A8 as the drivers’ luxury sedan
– A8’s redesigned full LED headlights, now standard on the full model line

 Audi today announced pricing for its newly redesigned 2015 A8 model line. The 2015 A8 further underscores its positioning as the drivers’ luxury sedan in 2015 through design changes that communicate a wider stance and more dynamic look throughout the A8 model line.

“As the flagship of the Audi brand, the A8 represents the best in Audi innovation, design and craftsmanship” said Scott Keogh, President, Audi of America. “The A8 has been a strong contributor toward building our brand and the changes for the 2015 model year will continue to build upon that success.”

The A8 model line continues to offer industry-leading performance and design. The ASF® aluminum construction of the A8 and S8 models provides exceptional rigidity and performance while enabling excellent efficiency due to its lightweight characteristics. Completely redesigned LED headlights are now standard on the full model line and are complemented by powerful creases in the hood as well as a newly designed grille, bumper and splitter.

The A8 L TDI® clean diesel makes a powerful statement in achieving the best fuel economy in its segment with an EPA estimated 24 city/ 36 highway/ 28 combined mpg, boasting improved efficiency without compromise on performance, while the A8, equipped with the optional 4.0T V8 engine, has been improved upon for 2015 with horsepower increasing from 420hp to 435 hp. A new electromechanical steering column helps reduce weight and improves fuel efficiency. Dynamic steering, newly available as part of the sport package, provides variable-ratio steering that increases responsiveness based on speed and steering input required.

Industry-leading technology continues to improve the driving experience. Active lane assist helps keep the A8 between lane markings through active steering adjustments. Night vision assist now offers animal detection that can help alert the driver to deer and other animals that are hard to see in the night. Animal detection joins pedestrian detection – previously available in the A8 model line – in the night vision system that will outline the image of the animal/pedestrian and make an audible sound if the object is in danger of entering the driver path. Also new are secondary collision assist, which automatically applies the brakes after an initial collision and a heads-up display for easier viewing of vehicle speed, navigation and adaptive cruise control functions.

Inside, the new A8 offers available 22-way front comfort seats with 5 different massage functions, as well as improved acoustic measures for a quieter cabin experience and optimized trunk packaging for increased space and usability.

The updated S8 becomes even sportier with its new exterior design, featuring larger air intakes in the lower bumper and an available new sport exhaust with wide oval quad tailpipes, which allows passengers to audibly experience the 520hp twin-turbo V8. Inside, the newly available Vermont Brown Audi design selection leather appointed interior and carbon twill copper inlays combine the sporty character of the S8 with stunning elegance and craftsmanship.

The top of the range, the A8 L W12 model is the first 12 cylinder engine to feature intelligent cylinder control, helping provide improved highway efficiency. The top of the line flagship model also benefits from all of the design changes to the lighting, hood and grille. The A8 L W12 offers a selection of five different inlays and an a la carte menu of options for customers to create the A8 L W12 suited specifically to their needs.

Suggested retail pricing for the newly redesigned flagship 2015 A8 model line:
– 2015 Audi A8 3.0T: $77,400
– 2015 Audi A8 L 3.0T: $81,400
– 2015 Audi A8 L TDI: $85,100
– 2015 Audi A8 4.0T: $86,400
– 2015 Audi A8 L 4.0T: $90,400
– 2015 Audi S8 4.0T: $114,900
– 2015 Audi A8 L W12: $137,900

Prices above exclude destination charges, taxes, title, optional equipment and dealer charges. Dealer sets actual price.

Audi sets 2015 MY prices

Model Year 2015 Suggested Retail Prices & Retail Release Dates Continuedly 2, 2014 – Audi today announced its vehicle lineup for the 2015 Model Year, including full line pricing and numerous vehicle additions and enhancements.

Continuing its growth strategy with a focus on balanced performance – enhancements in technology, innovative design and driving dynamics that improve efficiency and performance, Audi announces numerous additions and enhancements to its 2015 Model Year lineup. In the 2015 model year vehicles, more features become standard across the model line-up and more available options are offered. Technology packages, including Head-up display – are now standard on more Audi models than ever before. The 2015 Audi Q7 is now sportier with two new exterior options, Sport Styling plus exterior kit and Offroad Style plus package. This 2015 model year line up follows the all-new 2015 Audi A3 Sedan, which was recently launched in April and the rest of the 2015 A3 family that will go on sale late summer. The A3 family sets new standards in the entry premium market, with impressive standard features and an available 4G LTE data connection.

Highlights of the 2015 Model Year line-up changes are as follows:

2015 Audi A4 Model Line

The Audi A4 receives several enhancements for the 2015 Model Year and a number of features are now standard on all Premium models, including S line® exterior, three-zone climate control, xenon plus lighting and LED taillights . The Premium Plus models now offers a Sport plus package as well as a Technology package that bundles MMI® Navigation plus, Audi connect®, parking system plus and Audi side assist. New for 2015, S4 models offer a Black Optic package with new 19-inch 5-V-spoke design Titanium-finished wheels. The S4 Nogaro Blue special edition pays tribute to Audi’s great history with pearl effect paint and 19-inch 7-Double-Spoke wheels. Inside, the limited edition model boasts S Sport Seats in black leather seating surfaces, Cobalt Blue Alcantara® inserts, and RS4 Aluminum Race inlays. The complete A4 model line also receives five new exterior color options.

2015 Audi allroad Model Line
For the 2015 model year, improvements have been made to the legendary Audi allroad. Standard features now include power tailgate, three-zone climate control, rear privacy glass, xenon plus lighting and LED taillights, and the MMI navigation plus package is now available on all models as well. For the Premium Plus and Prestige models, the Sport Interior package now includes a black cloth headliner.

2015 Audi A5 Coupe and Cabriolet Model Line
Similar to the Audi A4 and allroad, the A5 offers three-zone climate control, xenon plus lighting and LED taillights as standard equipment. The MMI Navigation plus is now available in Premium models and the Technology package is available in Premium Plus models. Like the Audi A4, the Sport plus package is also available in the A5 and the S line exterior kit is standard on Premium Plus and Prestige models.

For the RS 5 Coupe and Cabriolet, three new wheel options are available – including two 20-inch 5-arm-rotor design wheels and a Black Optic plus package wheel. The Black Optic plus package and Red Brake calipers are also available options for the RS 5 models.

2015 Audi A6 Model Line

The 2015 Audi A6 3.0T and TDI® Premium Plus models now offer a Warm Weather package, standard on Prestige, which includes four-zone automatic climate control, manual rear-side window and power rear window sunshades. The S line® exterior kit and technology features such as Audi side assist and Audi pre sense rear are now standard on A6 3.0T and TDI clean diesel models. On Prestige models, head-up display, full LED headlights, as well as the Warm Weather package are now standard.

2015 Audi A7 Model Line
The A7 3.0T and TDI models start with Premium Plus and like the A6, now offer Audi side assist and Audi pre sense® rear as standard features. Additionally, Audi A7 Premium Plus models also offer standard four-zone automatic climate control. Prestige models feature standard an S line exterior package, full LED headlights, and head-up display.

Last fall the A7 model line expanded with the successful track-tested RS 7 model. For 2015, the S7 and RS 7 become more advanced with standard head-up display technology. The RS 7 also offers an available Carbon package with Carbon splitter and diffusor, as well as a Dynamic package which features dynamic steering, DRC® suspension system, red brake calipers at front and rear, and a sport exhaust system with Black outlets.

2015 Audi A8 Model Line
The 2015 A8 model line was redesigned for the new model year with exterior design changes that communicate a more dynamic wider stance. Leading technology helps improve the driving experience with Audi active lane assist, Night vision assistant – which now offers animal detection that can help alert the driver to deer and other animals that are hard to see in the night – secondary collision assist, which automatically applies the brakes after an initial collision, and a head-up display for easier viewing of vehicle speed, navigation and adaptive cruise control functions. The A8, equipped with the optional 4.0T V8 engine, has been improved upon for 2015 with horsepower increasing from 420hp to 435 hp. A new electromechanical steering column helps reduce weight and improve fuel efficiency. Dynamic steering, available as part of the Sport package, provides variable-ratio steering that increases responsiveness and assist based on speed and steering input.

The updated S8 becomes even sportier with its new exterior design, featuring larger air intakes in the lower bumper and an available new sport exhaust with wide oval quad tailpipes, which allows passengers to audibly experience the 520hp twin-turbo V8. Inside, the newly available Vermont Brown leather appointed interior and carbon twill copper inlays combine the sporty character of the S8 with stunning elegance and craftsmanship.

2015 Audi TT Coupe & Roadster Model Line

New for the 2015 TT model line is the S line carbon package and TTS Competition package. The TT now offers heated front seats and a 5-arm Dynamic design wheel both as standard. The TTS roadster now offers Audi exclusive roll-bar covers in black leather as part of the Black Optic package. 2015 will be the last model year with the current body style for the Audi TT and will be phased out for next year’s introduction of the next generation TT.

2015 Audi Q5 Model Line
New for 2015, the successful Q5 model line now offers standard xenon plus headlights with LED daytime running lights and a power tailgate. MMI navigation plus package is now available on Premium models and the Technology package – featuring MMI navigation plus, Audi connect®, parking system plus, and Audi side assist – is available on all Q5 Premium Plus and SQ5 Premium Plus models. A new 20-inch 5-V-spoke design Titanium-finished wheel is also available with the High-gloss Black package. New for the 2015 SQ5, introduced last fall, a High gloss Black Package featuring Gloss Black exterior elements and body-color side mirror housings.

2015 Audi Q7 Model Line
The seven-passenger Q7 further improves its offering in the competitive mid-size luxury SUV market with enhancements for the 2015 model year. Audi Q7 models are sportier than ever with a standard full-body paint finish and two new optional packages, the Offroad Style plus package and Sport Style plus package. The Offroad Style package is available on Premium plus models and features Black-optic exterior elements, black roof rails, Offroad style fender flares, bumpers and stainless steel skid plates, as well as 20-inch 5-spoke S line design Titanium-finished wheels and all-season tires. Available on Prestige models, the Sport Style plus package includes black optic exterior elements, Black roof rails, unique front and rear bumpers and fenders, oval exhaust outlets and 21-inch 5-segment-spoke design Gloss Black-finished wheels. The Luxury package enhances the interior with extended leather treatments and a contrast-stitched black Alcantara headliner.

2015 Audi R8 Model Line

Customers responded well to last year’s updated 2014 R8 model line and for the 2015 Model Year, the Audi R8 offers new exterior paint color options and available painted red brake calipers, new Quilted Leather package in Silver, and a new diamond-stitched Alcantara headliner. The 2015 R8 V10 S tronic® model will have a new sport exhaust option. The R8 model line will also feature a new Limited Edition performance package that will be communicated at a later date.

Model Year 2015 Suggested Retail Prices & Retail Release Dates*
(Excluding destination charge, taxes, title, options and dealer charges)

Model Premium Premium
Plus
 Prestige Retail Date
A3 Sedan
1.8T FWD S tronic®
$29,900 $32,450 $38,350  April, 2014
A3 Sedan

2.0T quattro® S tronic

$32,900 $35,450 $41,350  April, 2014
A3 Sedan
2.0 TDI FWD S tronic
$32,600 $35,150 $41,050  Summer
S3 Sedan
2.0T quattro S tronic
                     – $41,100 $47,000  Summer
A3 Cabriolet
1.8T FWD S tronic
$35,600 $38,150 $44,050  Summer
A3 Cabriolet
2.0T quattro S tronic
$38,600 $41,150 $47,050  Summer
A4
2.0T FWD Multitronic®
$35,500 $37,600 $42,900  Summer
A4
2.0T quattro Manual
$36,400 $38,500 $43,800   Summer
A4
2.0T quattro Tiptronic®
$37,600 $39,700 $45,000 Summer
S4
3.0T quattro Manual
$48,400 $54,300  Summer
S4
3.0T quattro S tronic
$49,800 $55,700  Summer
allroad
2.0T quattro Tiptronic
$42,400 $44,500 $49,800  Summer
A5 Coupe
2.0T quattro Manual
$40,000 $42,300 $48,400   Summer
A5 Coupe
2.0T quattro Tiptronic
$41,200 $43,500 $49,600  Summer
S5 Coupe
3.0T quattro Manual
$52,500 $58,750   Summer
S5 Coupe
3.0T quattro S tronic
$53,900 $60,150   Summer
A5 Cabriolet
2.0T quattro Tiptronic
$47,600 $49,900 $56,000   Summer
S5 Cabriolet
3.0T quattro S tronic
$60,900 $67,150   Summer
A6 2.0T
FWD Multitronic
$44,800 $48,350   Summer
A6 2.0T
quattro Tiptronic
$46,900 $50,450   Summer
A6 3.0T
quattro Tiptronic
$56,300 $60,100   Summer
A6 TDI
quattro Tiptronic
$58,700 $62,500   Summer
S6 4.0T
quattro S tronic
$75,500    Summer
A7 3.0T
quattro Tiptronic
$65,900 $69,750   Summer
A7 TDI
quattro Tiptronic
$68,300 $72,150   Summer
S7 4.0T
quattro S tronic
$82,500 Summer
RS 7 4.0T
quattro Tiptronic
$106,500 Summer
Q3 2.0T
FWD Tiptronic
$TBD $TBD**  Summer
Q3 2.0T
quattro Tiptronic
$TBD $TBD** Summer
Q5 2.0T
quattro Tiptronic
$38,900 $41,800 Summer
Q5 2.0T
quattro hybrid Tiptronic
$51,900 Summer
Q5 3.0T
quattro Tiptronic
$44,900 $52,400 Summer
Q5 TDI
quattro Tiptronic
$47,000 $54,500 Summer
SQ5 3.0T
quattro Tiptronic
$52,700 $60,200  Summer
Q7 3.0T
quattro Tiptronic
$47,700 $54,200 Summer
Q7 3.0T S line
quattro Tiptronic
$61,400 Summer
Q7 TDI
quattro Tiptronic
$52,900 $59,400 $64,900 Summer


Model Year 2015 Suggested Retail Prices & Retail Release Dates Continued

Model
Base Price
Retail Date
RS 5 Coupe 4.2 q S tronic®
$70,900
Summer
RS 5 Cabriolet 4.2 q S tronic
$79,200
Summer
A8 3.0T quattro Tiptronic®
$77,400
May, 2014
A8 L 3.0T quattro Tiptronic
$81,400
May, 2014
A8 L TDI quattro Tiptronic
$85,100
May, 2014
A8 4.0T quattro Tiptronic
$86,400
May, 2014
A8 L 4.0T quattro Tiptronic
$90,400
May, 2014
A8 L W12 6.3 quattro Tiptronic
$137,900
May, 2014
S8 4.0T quattro Tiptronic
$114,900
May, 2014
TT Coupe 2.0T quattro S tronic®
$40,350
January, 2014
TTS Coupe 2.0T quattro S tronic
$48,700
January, 2014
TT Roadster 2.0T quattro S tronic
$43,350
January, 2014
TTS Roadster 2.0T quattro S tronic
$51,700
January, 2014
R8 V8 Coupe Manual
$115,900
Summer
R8 V8 Coupe S tronic
$124,900
Summer
R8 V10 Coupe Manual
$153,900
Summer
R8 V10 Coupe S tronic
$162,900
Summer
R8 V10 plus Coupe Manual
$173,500
Summer
R8 V10 plus Coupe S tronic
$182,500
Summer
R8 V8 Spyder Manual
$129,400
Summer
R8 V8 Spyder S tronic
$138,400
Summer
R8 V10 Spyder Manual
$166,100
Summer
R8 V10 Spyder S tronic
$175,100
Summer

 

 

*Destination and delivery charge is not included in MSRPs listed. Destination and delivery charges on 2015 MY vehicles are as follows:

 

– TT model line                                $895
– A3 Sedan 1.8T, 2.0T, TDI, S3        $895

– A3 Cabriolet                                  $925
– R8 model line                             $1,250
– All other models                            $925
**Pricing for Audi Q3 to be announced at a later date

Audi’s ‘Doberhuahua’ Super Bowl A3 spot is uncompromised

Audi's Doberhuahua still shot

Audi’s Doberhuahua still shot

BY GERRY MILES

As a friend used to tell me, “son you don’t pay for half a hair cut do you? Heck, no. You get it done right or not at all.”

That’s a gross exaggeration of the concept but one that an Audi satirical Super Bowl TV spot will make for its all-new 2014 A3.

The 60-second commercial airs at the first in-game break after half-time. That means folks will see if if they’re just back from the fridge or bathroom breaks.

Audi of America released the full version, called “Doberhuahua” today on its YouTube channel.

“Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America. “Through the use of this unlikely new character – the Doberhuahua – Audi illustrates how compromise can be frightening in a humorous, memorable way.”

Simple stated, “Doberhuahua” follows a young couple in their hunt for the perfect dog. When they can’t decide on a breed to choose – a cute and cuddly Chihuahua or a big and bold Doberman Pinscher – the pet store owner suggests they comprise and blend the two breeds. The result: A Doberhuahua that quickly takes over the city, wreaking havoc and leaving chaos in its wake. “Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised.

Singer-songwriter Sarah McLachlan, an animal rights advocate, is featured in a cameo appearance. McLachlan starred in a teaser for the brand’s game day spot last week.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014 with a base MSRP of $29,900.

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