BMW’s i3 to be shown off in Super Bowl spot

The all-electric BMW i3 will be featured in a 60-second TV commercial during this year's Super Bowl on Feb. 1.

The all-electric BMW i3 will be featured in a 60-second TV commercial during this year’s Super Bowl on Feb. 1.

Woodcliff Lake, NJ –  BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter.

“As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”

BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).

BMW announces price changes for US models

New prices effective January 5th, 2015.

Woodcliff Lake, NJ  BMW of North America today announced a modest inflationary price increase for some Model Year 2015 vehicles, effective January 5th, 2015. The Destination and Handling fee for all models is $950 and is included in the following list for current and new prices.

Model Current MSRP New MSRP Change
428i Coupe $41,450 $41,700 $250
428i xDrive Coupe $43,450 $43,700 $250
435i Coupe $46,950 $47,200 $250
435i xDrive Coupe $48,950 $49,200 $250
X1 sDrive28i $31,850 $32,150 $300
X1 xDrive28i $33,650 $33,950 $300
X1 xDrive35i $39,750 $40,050 $300
X5 sDrive35i $54,150 $54,850 $700
X5 xDrive35i $56,450 $57,150 $700
X5 xDrive35d $57,950 $58,650 $700
X5 xDrive50i $70,050 $71,050 $1,000


Please note that there are no price changes for other models.

Pricing guides will be updated on the BMW PressClub US and BMWUSANews to reflect

2014 BMW i3 priced at $45,200

BMW i3

BMW i3

Woodcliff Lake, N.J. –The born electric BMW i3 represents a new era of electromobility. It is like no other car the world has ever seen. It offers visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain. The BMW i3 will go on sale in the US market in the second quarter of 2014. The battery electric model will have a base MSRP of $41,350, before any federal or state incentives, and before Destination & Handling fee (currently $925).  The range-extender model will have a starting MSRP of $45,200. Again, this is before any federal or state incentives, and before Destination & Handling fee.

The new all-electric BMW i3 is a landmark in BMW’s mission to provide a completely sustainable, electric vehicle that still stays true to the Ultimate Driving Machine moniker. The BMW i3 is the first product of the new BMW i sub-brand, and is a truly purpose built electric car. It’s a new era for electro mobility at BMW.

The vehicle concept behind the BMW i3 was designed from the outset to incorporate an all-electric drive system. This has numerous advantages over “conversion” vehicles, in which the original combustion engine is swapped for an electric motor. The engineers can design whatever works best, in terms of construction, dimensions and configuration of the electric drive system’s components. The car’s development is dictated by the characteristics designed into the car by the development team and not by the constraints imposed by a pre-existing vehicle design. For example, the space in a conversion vehicle set aside for the fuel tank or exhaust system cannot be used. In the BMW i3 there is no need for this kind of compromise.

This leads to the LifeDrive architecture concept, which was purpose-built specifically for the BMW i3. It is comprised of two modules; the Life Module, and the Drive Module. Think of the Life Module as the passenger cabin, or greenhouse. It is the first-ever mass produced Carbon Fiber Reinforced Plastic (CFRP) passenger cell in the automotive business, and is a big factor in the cars efficiency. Carbon Fiber Reinforced Plastic is equally as strong as steel, while being 50% lighter, and 30% lighter than aluminum. The result is an electric car that weighs about 2,700 lbs (preliminary US figures).

Due to the lightweight, high tensile strength of CFRP, the passenger cell has added protection, and the battery has less work to do, which allows for the use of a smaller, lighter battery that saves even more weight, reduces charging time and increases range. The light weight design of the Life Module also lowers the BMW i3’s center of gravity, making it a more engaging and dynamic car to drive.

The Drive Module, which is constructed out of 100% aluminum, consists of the 22-kWh, 450 lb. lithium-ion battery, electric drive train, MacPherson strut and 5-link rear  suspension system and structural and crash components. The battery mounted in the rear, close to the drive wheels, gives impressive performance characteristics while also providing better traction.

Another benefit of the LifeDrive architecture concept is that there is no space-consuming transmission tunnel running through the center of the car, like in most internal combustion powered cars, because of the separate Drive Module. This gives the BMW i3 the interior space of the BMW 3 Series, while only having the footprint of the much smaller BMW 1 Series.

Even the vehicle’s key is sustainably manufactured. The source material of the new bio-polymer key is based on castor oil pressed from castor seeds. The owner’s manual is also made from renewable resources.

The interior is made using high quality renewable sources and recycled materials. The BMW i3 has the Next Premium interior, which blends sustainable resources with a premium feel for the same interior quality as the BMW 5 Series Sedan. 25% of the plastics in the interior and 25% of the thermoplastic parts on the exterior are made from either recycled materials or renewable sources.

According to studies carried out as part of BMW’s Project i, involving more than 1,000 participants and conducted over some 12.5 million miles, it was revealed that the average daily distance covered was around 30 miles. The BMW i3 will be able to travel 80 to 100 miles on a single charge. This can be increased by up to approximately 12% in ECO PRO mode and by the same amount again in ECO PRO+ mode. It is able to recharge in only 3 hours with the use of a 220V Level 2, 32-amp J1772 charger.  The SAE DC Combo Fast Charging, which charges the BMW i3 up to 80% in 20 minutes, and 100% in 30, can be had as an option.

In order to reduce range anxiety, a rear-mounted 650cc, 34 hp, two-cylinder, gasoline-powered Range Extender generator is available, which roughly doubles the vehicle’s range. When the battery gets to a certain level, the Range Extender starts and maintains the battery’s current state of charge. The Range Extender never directly drives the vehicle’s wheels. The Range Extender adds roughly 330 lbs. to the vehicle curb weight and has a fuel capacity of 2.4 gallons.

Since 1999 according to the DOE, average gasoline prices in America have increased from approximately $1.136 to $3.618, or about a 218%. In the same time, the pricing of electricity has increased from 6.6 cents to 9.9 cents, a change of only 50%, making electricity a far more attractive commodity from a pricing standpoint.

BMW i3 Quick-Reference Highlights.

  • Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.
  • On Sale: Q2 of 2014 in the USA.
  • Preliminary Dimensions (subject to change for US models):
    • Length: 157.4”
    • Width: 69.9”
    • Height: 62.1”
    • Wheelbase: 101.2”
    • Turning Circle: 32.4 feet
    • Curb Weight (DIN) 2,635 lbs.  (2,899 lbs. for i3 with Range Extender)
    • BMW’s 360 Electric electro mobility services:
      • Home Charging
      • Public Charging
      • Assistance Services
      • Flexible Mobility.
      • BMW Navigation is standard.


  • 170-hp, 184 lb-ft hybrid-synchronous electric motor with max. revs of 11,400 rpm.
  • 80-100 mile real-world EV range.
  • 22-kWh lithium-ion battery, which weighs 450 lbs.
  • 650cc gas powered Range Extender optional; holds charge, doesn’t power wheels.
  • 0-30mph in 3.5 seconds, 0-60mph in approximately 7.2 seconds (preliminary).
  • Top speed of 93 mph, electronically limited to preserve efficiency.
  • BMW’s signature, near-perfect 50-50 weight distribution.
  • Ultra-tight turning radius (32.3 ft), which is ideal for city driving.
  • Macpherson strut front and 5-link rear suspension set up.
  • Single Pedal Driving Concept with Brake Energy Regeneration, which feeds power back into battery.
  • 3 drive modes: Comfort, ECO PRO and ECO PRO+.
  • 3 hour 220 V @32 amps charging time.
  • Optional SAE DC Combo Fast Charging allows for 80% charge in 20mins; 100% in 30 mins.

Chassis and Body.

  • Purpose built construction. World’s first mass-produced CFRP-constructed electric vehicle.
  • Built on innovative LifeDrive architecture composed of two parts: Life Module and Drive Module.
  • Life Module is essentially the cabin, constructed from Carbon Fiber Reinforced Plastic (CFRP).
  • Drive Module is where all of the powertrain components are housed.
  • Drive Module is made from 100% aluminum.
  • Magnesium cross-member for instrument panel saves 20% weight vs. steel.
  • BMW 1 Series external footprint with BMW 3 Series interior space.
  • LED headlights and taillights (standard in US market).
  • Weighs in at roughly 2,700 lbs.
  • No space-consuming transmission tunnel dividing car’s interior.
  • Pillar-less design with rear coach doors allow for easy entry and exit to rear seats.
  • Driver-oriented super-ergonomic controls.
  • Three vehicle Worlds (trim levels): Mega (standard in US), Giga, and Tera.
  • Standard 19-inch light alloy wheels with unique 155/70 all-season tires. 20-inch light alloy wheels optional.
  • No transmission tunnel and low console allows for Slide-through Experience, which benefits urban driving by the ability to exit from the passenger side.


  • Made with sustainable, renewable materials.
    • Instrument panel surround and door trim use fibers from Kenaf plant.
    • Carbon fiber reinforced plastic (CFRP) roof panel is made partially with recycled CFRP from manufacturing process of other components
    • 25% of plastic used in interior comprised of recycled materials.
    • Dashboard wood trim crafted from responsibly-forested eucalyptus.
    • CFRP components are sustainably produced in Moses Lake, WA, USA, where the factory uses hydroelectric power.
    • The Leipzig, Germany assembly plant uses wind-generated electricity.
    • Olive-leaf extract is used to tan interior leather surfaces.

BMW i3 among the first EVs to use Combo-Charging inlet for all charging

The BMW i3 recharges at a DC Fast Charger.  Fashion Valley Mall,  San Diego, CA.

The BMW i3 recharges at a DC Fast Charger. Fashion Valley Mall, San Diego, CA.


A BMW i3 needed less than a half-hour to completely charge itself at the first-ever public charging station to offer the SAE Combo-Charging fast charging system in San Diego, Calif. The optional fast charging system enables the BMW i3 driver to charge their EV from a standard 110 volt outlet with a cord set, a 220 volt charging wallbox or public charging station and also from a DC Fast Charging public charging station all from the same charging inlet.

“The start of the public DC Combo Fast Charging Infrastructure installations in the US is a great base for the US launch of the new BMW i3, because it will offer our customers the ability to recharge their EV in less than 30 minutes instead of the three hours needed with conventional 220 volt public charging stations” said Cliff Fietzek, Manager Connected eMobility at BMW of North America.

The Combo Charging System is a joint development between most OEMs and the EV industry. BMW and General Motors together tested several Combo Charging Stations from various suppliers both in Munich, Germany and Warren, Michigan. OEMs worked together with the EV industry to confirm a DC combo-charging standard. Major automakers including BMW, GM, Ford, Chrysler, Daimler, Volkswagen, Audi and Porsche have committed to adopting the combo fast charge connector standard.

BMW i3 quick facts

BMW i3

BMW i3

BMW i3 is first purpose-built electric vehicle made primarily of carbon fiber

The BMW i3 represents the first purpose-built electric vehicle to be made primarily of carbon fiber.

The BMW i3, previously known as the “megacity vehicle,” is compact for congested city driving. Features include:

  • “Coach” style doors allowing for easy entry and exit to rear seats.
  • No transmission tunnel and low console allowing passengers a Slide Through Experience and giving them the ability to exit from either side.
  • Made with sustainable, renewable materials, the dashboard wood trim is crafted from responsibly-forested eucalyptus.

Due to its light weight, carbon fiber technology is expected to fundamentally change the car industry, allowing automakers to create lighter, more efficient and sustainable vehicles with reduced fuel consumption and lower emissions.

In 2025, 8 billion people will live on the planet; 4.5 billion will live in cities. There will be 1.8 billion cars on the roads.  In order to address the personal mobility needs of people living within the world’s most densely populated urban city centers, BMW created BMW i – the sustainable new sub-brand whose mission is to develop visionary vehicles and mobility services.

BMW Chairman of the Board statement on BMW i3 world debut in NYC

201307_P90129581-zoom-origStatement by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, World Premiere BMW i3, New York City, 29 July 2013

Ladies and Gentlemen,

Innovation drives change.

And truly revolutionary innovations can even transform society. There is a powerful idea behind them – and a strong desire to create something better for tomorrow.

This is why we are here today. We are at the starting-blocks of a new era — the era of sustainable mobility.

Welcome to New York City, America’s premier megacity with over 8.3 million residents.

I am delighted to present – for the first time – the BMW i3.

Big changes start small. Looking back in history, we can find many examples of this. Today, the BMW i3 marks the beginning of a new mobility age. To put this into perspective, take a look at the mobile phone in your pocket. We had more than one hundred years of landline telephones. Then came the mobile phone and it completely changed how we interact with our world. The mobile phone opened up business opportunities that no one would have believed possible.

Ladies and Gentlemen,

The car industry has waited well over a century for its own revolution. Today the wait is over. What the mobile phone did for communication, electric mobility will do for individual mobility.

The BMW i3 is more than an evolutionary step —it is a great leap forward. From sketch to street, the i3 is unique in every respect. With the intention of creating a truly sustainable car, we conducted research in megacities around the world.

This included:

  • Millions of test miles with our retro-fitted electric cars, MINI E and BMW ActiveE,
  • Years of research in collaboration with Megacity experts around the world, and
  • Thousands of hours talking with customers.

From the start, we redesigned our entire development and production processes. The BMW i3 is purpose-built around an electric powertrain to serve the needs of our megacity customers.

The BMW i3 is Born Electric.

This is premium at its very best.

With every step of the way from development, to production, to after-sales, the BMW i3 sets new benchmarks in sustainable mobility. In the brand-new architecture, we use carbon fibre for the passenger cell — a first in high-volume car production. Our expertise in manufacturing with this material makes the passenger cell extremely strong and light weight. We produce the carbon fibre material using hydroelectric power. And we build the BMW i3 using wind power.

This is an industry first.

Our innovative production methods are also unique.

Carbon fibre components are bonded together in a fully automated process. The bonding techniques we have developed in-house are setting new industry standards.

The innovations of the BMW i3 go beyond R&D and production to include customer experience.

We will support all of our BMW i3 customers with a comprehensive set of premium service offerings. This approach, “360 Degree Electric”, will make BMW i3 driving enjoyable and easy. Adding to the BMW i3’s relaxing experience is the open interior with its lounge atmosphere.

And of course, the BMW i3 will share one dynamic quality with every other BMW on the road: It will be an Ultimate Driving Machine.

Ladies and Gentlemen,

In response to global trends such as urbanization and increasing carbon emissions, sustainability is an important part of a modern, urban lifestyle. The BMW i3 is the perfect solution to the mobility needs of people here in New York City. Mayor Michael Bloomberg has committed the remainder of his term to making New York City the greenest city on earth by supporting several citywide programs. Foremost, he seeks to improve and expand sustainable transportation infrastructure. We support with Mayor Bloomberg’s efforts to connect public parking spots in NYC for electric vehicle charging – up to 20 percent over the next seven years. This promotes not only sustainable mobility solutions, but also cost savings.

Charging your electric car costs up to 30 percent less than the average of what you now pay at the pump.

Ladies and Gentlemen,

The car has existed for nearly 130 years.

Today marks a shift — a change — in the future of mobility.

The BMW Group is proud to be driving this change.

Today, the BMW i3 begins a new era:

The era of true sustainable mobility.

Thank you.