51% of car shoppers use mobile device in vehicle research


WESTLAKE VILLAGE, Calif.: — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.

The study analyzes how new-vehicle buyers use digital devices— tablets, smartphones and computers—to gather information prior to purchase, as well as which websites and apps they use during the shopping process. The study also examines what content new-vehicle buyers access during their shopping process and which content they find most useful.

For more information about the 2015 New Autoshopper Study visit http://www.jdpower.com/resource/jd-power-new-autoshopper-study

The proliferation of digital information accessible through mobile devices continues to change the way new vehicles are shopped for by consumers. Since 2012, the use of tablets for automotive shopping has increased by 83 percent and smartphone automotive shopping has increased by 70 percent. More than half (51%) of new-vehicle shoppers use a mobile device to gather automotive information prior to purchase. In particular, 34 percent of new-vehicle shoppers use a smartphone for automotive research and 33 percent use a tablet.


“Outside of the home, the location where new-vehicle shoppers most frequently use their  smartphone to conduct auto research prior to purchase is at a dealership,” said Arianne Walker, senior director, automotive media & marketing at J.D. Power. “Nearly half (48%) of new-vehicle buyers that shop on a mobile device use their smartphone and 13 percent use a tablet for information gathering while at the dealership primarily to access vehicle pricing as well as model information, inventory searches and special offers and incentives.”

The manner in which new-vehicle shoppers locate the actual vehicle they seek is also going digital. Nearly one-third (30%) of new-vehicle shoppers find the vehicle they purchase on either a manufacturer website, a third-party website or their dealer’s website.
In addition, new-vehicle shoppers are initially contacting their dealer digitally. While a majority of shoppers make their initial contact by simply walking into a dealership, nearly one-fourth (24%) do so digitally by email, the dealer website, request an online quote, text, online forum or Facebook.

More of these new-vehicle shoppers are entering the process with a specific make or model in mind. Nearly half (49%) of new-vehicle shoppers know either the exact make or model they initially want and purchase it. This has increased dramatically from 2013 when just 43 percent bought the exact make or model they had in mind. This shift translates into a decrease in the number of vehicles these digital shoppers consider when they first began visiting dealerships to an industry average of 2.4 vehicles in 2015 from 2.6 vehicles in 2013.

Top Websites Used for Automotive Shopping

  • More than 9 in 10 of new-vehicle Internet shoppers visit at least one manufacturer brand website when shopping for a vehicle. Site visitors find manufacturer brand websites to be most useful for their model information and vehicle configurators.
  • While 83 percent of new-vehicle Internet shoppers visit at least one dealership website, 75 percent visit their selling dealership’s website.
  • Eight in 10 new-vehicle Internet shoppers visit a third-party site for automotive information.

o   The three most frequently visited third-party sites have remained consistent since 2012 (listed in alphabetical order): Consumer Reports, Edmunds.com, and Kelley Blue Book.

o   Among the 35 third-party sites measured in the study, TrueCar has experienced the largest increase in site visitation.

o   Compared with other automotive sites, third-party sites are found to be especially useful for vehicle comparisons and vehicle ratings/reviews.

The 2015 New Autoshopper Study is based on responses from more than 18,900 purchasers and lessees of new 2013 to 2015 model-year vehicles who used information gathered digitally during the shopping process. The study was fielded between February 6, 2015, and July 7, 2015.



2015 end of year bargains identified as 2016s roll in

End of Summer Brings Huge Discounts to Car Shoppers as Dealers Clear 2015 Vehicles for Redesigned 2016 Models 


It’s not just the end of the month that spurs car sales at dealers across the land, it’s also the end of the model year that creates opportunities for buyers cashing in on a leftover model year on the lot.

Edmunds.com claims buyers should strongly look at 2015 models because dealers are urgent to make room for the new-arriving models. Buyers, as a result, can save thousands of dollars and still drive home a brand new car.


“Although manufacturers are poised to replace these vehicles with new-generation models, they still offer excellent value and performance,” says Edmunds.com Senior Consumer Advice Editor Philip Reed. “Shoppers looking for the best possible deal on a new car right now would be smart to consider the savings these vehicles offer before they weigh any other options.”

Edmunds counts at least 31 vehicles that are scheduled for a redesign or refresh for 2016, and are expected to deliver particularly deep discounts for outgoing models. Based on pricing trend predictions, Edmunds highlights the following five vehicles that are likely to stand above the rest:

2015 BMW 3 Series – A refreshed design of this iconic entry luxury car is coming later this year, driving down prices — and in some parts of the country, it is already selling for over $1,500 below TMV®. BMW offers customer cash rebates along with attractive lease specials. Some rebate offers may also be combined with low-interest financing from dealers.

2015 Chevrolet Volt – The long-anticipated Volt redesign will debut later this year, making the 2015 model a steal. With relatively low and stable gas prices, sales of the plug-in hybrid Volt are already lagging, so prices are low and incentives are plentiful. Edmunds Price Promise® offers are already almost $4,000 below TMV® on the 2015 Volt.

Chevy just announced this week it is delaying the launch of the 2016 Volt and perhaps because Toyota unveiled its fourth-gen Prius that is longer, wider, and has an extended driving range that it never had before.

2015 Honda Civic – A popular car for students and those on a budget, the Civic enjoys an A rating from Edmunds editors. Shoppers can find Edmunds Price Promise® offers on the outgoing Civic model ranging between $1,000 and $2,000 below TMV®.

2015 Toyota Prius – With gas prices stable, and excitement building toward the release of a new model later this year, prices on the Prius – like the Chevy Volt – have fallen as much as $3,000 below TMV®. Adding a little sweet kick to the deal: Toyota is offering 0% financing for as long as 60 months to qualified buyers.

2015 Volkswagen Passat – This handsome, refined European sedan is getting a mid-cycle refresh in the fall, pushing prices of the 2015 model over $1,000 below TMV® in some areas of the country. Customer cash incentives and 0% financing make the car a solid choice for families keeping an eye on their budget.

Some of the discounted offers on 2015 vehicles are regional, so shoppers are urged to check Edmunds Price Promise® offers and incentive information to see what is available in their area. Edmunds further advises consumers to start shopping 2015 model year vehicles as soon as possible to maximize the selection of colors and options.

An expanded list of Edmunds.com’s 2015 model year selldown recommendations can be found at http://www.edmunds.com/car-buying/best-new-car-leftovers-for-2015.html.


Edmunds.com: Industry could have best June sales in 10 years

SANTA MONICA, Calif. — Edmunds.com, the premier destination for car shopping, forecasts that 1,484,487 new cars and trucks will be sold in the U.S. in June for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.3 million. The projected sales will be a 9.0 percent decrease from May 2015, but a 4.7 percent increase from June 2014. If the sales volume holds, it will mark the best-selling month of June since 2006, and the biggest June SAAR since 2005.

“The auto industry has maintained most of the strength it flexed during its record-breaking May,” said Edmunds.com Director of Industry Analysis Jessica Caldwell. “In many parts of the country we saw May’s deal offers extend well into June, and Fourth of July promotions should start as early as next week. These sales messages are helping to sustain the industry’s momentum into the first few weeks of summer.”

Edmunds.com estimates that retail SAAR will come in at 14.1 million vehicles in June, with fleet transactions accounting for 18.3 percent of total sales. An estimated 2.98 million used cars will be sold in June, for a SAAR of 37.2 million (compared to 3.07 million – or a SAAR of 37.4 million – used car sales in May).

What economic factors are driving today’s heavy volume of shoppers to dealer showrooms? Edmunds.com Chief Economist Dr. Lacey Plache explains what car shoppers want at http://www.edmunds.com/industry-center/analysis/what-car-shoppers-want-now.html.

Edmunds.com to host 2d Hackomotive Feb. 25-27, 2014

SANTA MONICA, Calif. — Edmunds.com, the premier resource for car shopping and automotive information, today announced that it will hold its second annual Hackomotive event on February 25-27, 2014.  The event offers cash prizes for participants who innovate the best ways to improve the car shopping experience. Once again, Hackomotive will be held at Edmunds.com’s headquarters in the heart of Silicon Beach in Santa Monica, Calif.

 Unlike Edmunds.com’s inaugural Hackomotive, which encouraged individual participants to form teams, the upcoming event is only open to existing organizations working to bring a new car shopping product or service to the market. The twelve organizations that shine the brightest in the application process will come to Santa Monica for three days of inspiring talks, networking opportunities and dedicated time to brainstorm and further develop their ideas on making car buying easier. The entrants will present their prototypes to judges in a “Shark Tank”-style format as they compete for three cash prizes, and at least one winning entrant will be eligible to have its idea accelerated by Edmunds.com.

The application process is expected to open before Thanksgiving. Organizations interested in learning more and applying to Hackomotive 2014 should follow@hackomotive on Twitter.

Over 120 consumers, dealers, automaker representatives, designers and technologists participated earlier this year in the inaugural Hackomotive, in which $28,000 was awarded to the creators of the top four ideas. The two grand prize-winning teams proposed social media sites that would help car buyers identify and work with salespeople whose expertise and specialties best fit their needs. More details on last year’s winning prototypes can be found athttp://www.hackomotive.com/results.html.