FordPass aims to ease customers’ mobility, daily needs

Mark Fields introduces FordPass at the Detroit Auto Show

Ford CEO Mark Fields introduces FordPass at the Detroit Auto Show

Ford makes customer experience as strong as its vehicles with FordPass

  • FordPass®, part of Ford’s transformation into an auto and mobility company, aims to do for car owners what iTunes did for music fans
  • Launching in April, FordPass reimagines the relationship between automaker and consumer; membership is free whether you own a Ford vehicle or not by registering online
  • Benefits include a Marketplace offering mobility services; FordGuides, who are always there to help you move; Appreciation, for membership loyalty; and FordHubs, where you can go to experience the company’s latest innovations
  • Ford partnering with ParkWhiz to help drivers find and pay for advance parking more easily, and with FlightCar to help consumers share and borrow; FordPay makes it easy to pay for mobility expenses
  • Ford also partnering with McDonald’s and 7-Eleven to reward FordPass members with merchandise and unique experiences
  • FordHubs to open in New York, London, Shanghai and San Francisco; first will open later this year at New York’s Westfield World Trade Center
DETROIT – As part of its transformation into an auto and mobility company, Ford is introducing FordPass® – a platform that reimagines the relationship between automaker and consumer. FordPass aims to do for car owners what iTunes did for music fans.

FordPass members can talk to personal mobility assistants – FordGuides – night or day to help resolve their mobility challenges, whether finding a more efficient way to get around or booking parking before reaching their destination. Members can reserve and pay for advance parking, virtually build their ideal vehicle at one of several FordHubs globally, and receive rewards for FordPass membership loyalty.

Finding Parking

Finding Parking

“Ford always has been motivated to make people’s lives better,” said Mark Fields, Ford president and CEO. “We did it when we put the world on wheels a century ago and we do it now through our strong lineup of cars, SUVs, trucks and electrified vehicles. Today, we take our commitment one step further with the introduction of FordPass – an all-new platform that may be our most revolutionary yet.”

A FordPass membership is free for Ford vehicle owners and non-owners alike. The platform officially launches in April.

FordPass is part of Ford Smart Mobility, the plan to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

“As we’ve studied the mobility challenges people face, we designed FordPass to help provide services that make consumers’ lives easier,” said Fields. “FordPass is really about listening to people’s needs and developing ways to help them move better.”

FordPass features four elements to benefit members: Marketplace includes mobility services; FordGuides help consumers move more efficiently; Appreciation, where members are recognized for their loyalty; and FordHubs, where consumers can experience Ford’s latest innovations.

Marketplace
All members will have access to mobility services through FordPass Marketplace.

Ford is working with ParkWhiz and Parkopedia to help people find and pay for parking more easily, and with FlightCar to borrow and share vehicles when they travel. In the future, services will include ride sharing, car sharing, multimodal transportation and more.

Members can pay for these services through FordPay – a virtual wallet.

“FordPass is about convenience,” said Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service. “We’re connecting consumers with the world, making it all incredibly easy.”

Ford owners can easily connect with their preferred dealer to schedule maintenance and service appointments or to review their Ford Credit vehicle finance account details.

Members who own Ford vehicles equipped with SYNC® Connect can use FordPass to access vehicle features such as remote start; lock and unlock; fuel, oil and battery charge levels; tire pressure readings; and to locate their vehicle.

FordGuides
No one wants to be just a number. That’s why FordPass members can speak directly to trusted and knowledgeable FordGuides – all at the touch of a button.

For example, if a member decides he would like to book advance parking for an upcoming show but is unsure how to reserve it, one push of a button on his smartphone lands him in a live chat with a FordGuide who will lead him through the options and help to reserve parking.

The guides will be available free of charge. Their only job is to guide, serve and help solve mobility challenges – not to sell.

Appreciation
FordPass Appreciation is about making mobility more rewarding – no matter the journey.

Members will be rewarded for doing simple things, such as registering to become a member, booking parking, or interacting with FordGuides.

And by collaborating with affinity partners McDonald’s, 7-Eleven and others, FordPass can recognize members with access to merchandise and unique experiences.

“We’re engaging with our customers – and our potential customers – aiming to make every interaction with the Ford brand a positive experience,” said Elena Ford, Ford vice president, Global Dealer and Consumer Experience. “We want consumers to know how much we appreciate them, and with FordPass, we’re taking loyalty a step further.”

FordHubs
FordPass also includes the opening of FordHubs, where consumers will be able to explore the company’s latest innovations, learn about its mobility services and experience exclusive events.

The first of these urban storefronts opens later this year at Westfield World Trade Center in New York, followed by FordHubs in San Francisco, London and Shanghai.

On-site FordGuides will help guests understand mobility options available in their cities, explore solutions for their mobility needs, view a real-time mobility map of their city, and experience special events, including new vehicle reveals.

“These aren’t places where we’re trying to sell something,” said Odell. “We want to hear people’s thoughts, and we want to show them what we’re doing to solve the transportation issues of today and tomorrow – and not just in their city, but around the world.”

FordPass launches this spring in the United States and Canada, followed by other markets including Europe, China and Brazil later this year. FordPass capability is activated through smartphones. Consumers can sign up for more information and updates at MyFordPass.com.

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Happy Birthday (150th) Henry Ford

The Henry Ford 150th SealsGERRY MILES

Today is an historic day in Dearborn, marking the 150th anniversary of Henry Ford’s birthday whose ideas of mass industrialization and work-force pay changed the way business was done previously and going forward.

of Henry Ford, whose innovative ideas revolutionized transportation and brought mobility to the masses. Henry Ford’s enduring impact is being recognized through events and declarations across the United States and around the world.

Today was also declared “Henry Ford Day” in Michigan.
The anniversary of his birth is being commemorated in countries around the world throughout 2013. Some of the events include:
  • Dealers in 21 Asia Pacific markets have launched Ford Heritage month, transforming showrooms into exhibitions on Ford’s rich history
  • Ford of Germany marked the occasion with a series of five road rallies that celebrated Ford’s numerous automotive breakthroughs over the last 110 years
  • More than 4,000 people attended community events held by Ford in Romania
  • In Great Britain, celebrations were capped by the reveal of a restored statue of Henry Ford at the company’s UK Tech Centre
In coming months, celebrations will continue with additional events across the United States, Europe and South America.
Contributions to a better world
Henry Ford’s introduction of the automobile into the mass market transformed agricultural economies in the United States and around the world into prosperous industrial and urban markets. Many historians credit him with creating a middle class in America.
Jan. 5, 1914: To reduce high turnover rates among workers, Henry Ford more than doubled their pay from .34 for a nine-hour day to .00 for an eight-hour day. The next day, thousands swamped the Highland Park Ford Plant to apply for jobs.

Jan. 5, 1914: To reduce high turnover rates among workers, Henry Ford more than doubled their pay from .34 for a nine-hour day to .00 for an eight-hour day. The next day, thousands swamped the Highland Park Ford Plant to apply for jobs.  (Ford Motor photo)

His high minimum wage – revolutionary at the time – set a precedent for fair distribution of company wealth that influenced later management practices.

Along with his minimum wage, his Model T debuted and put mass transport in the realm of possibility for millions, selling more than 15 million copies – as long as you wanted them in black.
Other forms of success included:

1913: At the Highland Park Plant in 1913, Henry Ford introduced the first moving assembly line for cars. Within 18 months it took only 1.5 man-hours to build a Model T. The modern auto industry was born. (7/24/13)

  • 1913: At the Highland Park Plant in 1913, Henry Ford introduced the first moving assembly line for cars. Within 18 months it took only 1.5 man-hours to build a Model T. The modern auto industry was born. (7/24/13)Moving assembly line: In 1913 Henry Ford introduced the first moving assembly line for cars. Within 18 months, the amount of time needed to build a Model T was reduced from 12 ½ man-hours to 1 ½ man-hours, ushering in the modern auto industry
  • $5 work day: To reduce high turnover rates among workers, Henry Ford more than doubled their pay in 1914, from $2.34 for a nine-hour day to $5 for an eight-hour day
  • Vertical integration: To improve quality, Ford sought to own, operate and coordinate all the resources needed to produce complete automobiles. This principle, known as vertical integration, was realized in 1927 with the Model A
June 4, 1896: With the help of friends, Henry Ford assembles his first car. In June he drives the Quadricycle through the streets of Detroit.

June 4, 1896: With the help of friends, Henry Ford assembles his first car. In June he drives the Quadricycle through the streets of Detroit.

“What my great-grandfather established, especially his legacy of innovation, continues to inspire our commitment to a strong business, great products and a better world,” said Ford Executive Chairman Bill Ford. “We are putting unexpected levels of technology within reach of millions of people, accelerating the development of new products that customers want and value, and driving growth by creating jobs and bringing the freedom of mobility to the world.”

Spirit of innovation guides Ford today
Henry Ford’s spirit of innovation continues to guide Ford Motor Company today, reflected in a lineup of vehicles as diverse as the F-150 pickup, Mustang sports car and Fusion Hybrid sedan. It lives on in technologies such as Ford SYNC, the company’s in-vehicle infotainment system, and fuel-efficient EcoBoost engines. And it echoes through employees serving customers across six continents.
Henry Ford died on April 7, 1947, at 83. More than 50 years after his death, in 1999, Forbes magazine named him “Businessman of the Century,” and in 2012 a History Channel documentary highlighted him as one of “The Men Who Built America.”
“My great-grandfather’s vision was to improve people’s lives by making cars affordable for the average family,” said Bill Ford. “His vision to build cars that are reasonably priced, reliable and efficient still resonates and defines our vision today.”
Ford family members, Elena Ford, Bill Ford and Henry Ford III, along wiith Ford employees from around Dearborn celebrated the 150th Anniversary of Henry Ford's birthday. Over 500 employees crowded the Ford World Headquarters building lobby to celebrate Henry Ford's commitment to innovation. Bill Ford shared little-known stories about his grandfather. Employees viewed special displays, participated in a special Q&A session from Ford Historian Bob Kreipke, and got a taste from a 580 cupcake display of the Ford Oval. Photo: Sam VarnHagen /Ford Motor Co.

Ford family members, Elena Ford, Bill Ford and Henry Ford III, along with Ford employees from around Dearborn celebrated the 150th Anniversary of Henry Ford’s birthday. Bill Ford shared little-known stories about his grandfather. Employees viewed special displays, participated in a special Q&A session from Ford Historian Bob Kreipke, and got a taste from a 580 cupcake display of the Ford Oval.                                                                   Photo: Sam VarnHagen /Ford Motor Co.