DOT, IIHS and 20 automakers commit to AEB standard on new vehicles

McLEAN, Va. — The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA’s 2022 reporting year, which begins Sept. 1, 2022.

Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA. The unprecedented commitment means that this important safety technology will be available to more consumers more quickly than would be possible through the regulatory process.

AEB systems help prevent crashes or reduce their severity by applying the brakes for the driver. The systems use on-vehicle sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver and apply the brakes if the driver does not take sufficient action quickly enough.

NHTSA estimates that the agreement will make AEB standard on new cars three years faster than could be achieved through the formal regulatory process. During those three years, according to IIHS estimates, the commitment will prevent 28,000 crashes and 12,000 injuries.

“It’s an exciting time for vehicle safety. By making automatic emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent crashes and save lives,” said U.S. Transportation Secretary Anthony Foxx. “It’s a win for safety and a win for consumers.”

Based on mounting evidence that AEB effectively reduced crashes and injuries in the United States and around the world, NHTSA and IIHS issued a challenge to the industry in September 2015 to encourage automakers to voluntarily make AEB a standard feature. A series of meetings followed to establish details of the commitment.

“IIHS member companies strongly support the adoption of effective safety technologies,” said IIHS Board Chairman and CEO of American Family Insurance, Jack Salzwedel. “Deploying AEB on a wide scale will allow us to further evaluate the technology’s effectiveness and its impact on insurance losses, so that more insurers can explore offering discounts or lower premiums to consumers who choose AEB-equipped vehicles.”

“We’re getting these safety systems into vehicles much faster than what would have been otherwise possible,” said NHTSA Administrator, Dr. Mark Rosekind. “A commitment of this magnitude is unprecedented, and it will bring more safety to more Americans sooner.”

“The benefits of this commitment are far reaching, from injuries and deaths averted to the recovery of productivity that would otherwise be lost in traffic jams caused by the crashes prevented,” said IIHS Executive Vice President and Chief Research Officer David Zuby. “It also assures that all Americans will benefit from this technology.”

“With roadway fatalities on the rise, the commitment made today has the potential to save more lives than almost anything else we can accomplish in the next six years,” said Deborah A.P. Hersman, president and CEO of the National Safety Council, who attended today’s announcement. “Including all models in the agreement ensures that safety isn’t for just those who can afford it.”

NHTSA and IIHS also announced that Consumer Reports will assist in monitoring automaker progress toward meeting the AEB commitment. Jake Fisher, Director of Auto Testing for Consumer Reports, said, “We have been calling on automakers to make automatic emergency braking standard in all new vehicles, and today is an important step toward reaching that goal. This proven technology is among the most promising safety advances we’ve seen since electronic stability control almost two decades ago. We look forward to working with NHTSA and IIHS to help put this plan into action and hold automakers accountable for their commitments.”

Today’s commitment will make AEB standard on virtually all light-duty cars and trucks with a gross vehicle weight of 8,500 pounds or less beginning no later than Sept. 1, 2022. AEB will be standard on virtually all trucks with a gross vehicle weight between 8,501 pounds and 10,000 pounds beginning no later than Sept. 1, 2025.

As NHTSA continues its regulatory work in this area, NHTSA will track the progress industry is making towards its commitment.

The commitment takes into account the evolution of AEB technology. It requires a level of functionality that is in line with research and crash data demonstrating that such systems are substantially reducing crashes, but does not stand in the way of improved capabilities that are just beginning to emerge. The performance measures are based on real world data showing that vehicles with this level of capability are avoiding crashes.

To encourage further development of AEB technology, NHTSA will accelerate its research on more advanced AEB applications, including systems that reduce the risk of collisions with pedestrians. In December, NHTSA announced plans to rate AEB systems and other advanced technologies under its 5-Star Safety Ratings beginning in model year 2018.


Fact sheet:
Auto Industry Commitment to IIHS and NHTSA on Automatic Emergency Braking

Participating manufacturers: Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA — representing more than 99 percent of the U.S. new-car market.

Details of the commitment: Participating automakers commit to make AEB standard on virtually all light-duty cars and trucks with a gross vehicle weight of 8,500 pounds or less no later than Sept. 1, 2022, and on virtually all trucks with a gross vehicle weight between 8,501 pounds and 10,000 pounds no later than Sept. 1, 2025.

What is AEB? Automatic emergency braking helps prevent crashes or reduce their severity by applying a vehicle’s brakes automatically. The systems use on-board sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver, and apply the brakes or increase braking effort if the driver does not take sufficient action.

Performance requirements: Participating manufacturers will ensure vehicles have both a forward collision warning system that meets a subset of the National Highway Traffic Safety Administration’s current 5-Star Safety Ratings program requirements on the timing of driver alerts and an automatic braking system that earns at least an advanced rating in the current Insurance Institute for Highway Safety front crash prevention track tests. The baseline performance measures are a speed reduction of at least 10 mph in either the IIHS 12 or 25 mph tests, or a speed reduction of 5 mph in both of the tests.

Safety benefits: IIHS research shows that AEB systems meeting the commitment would reduce rear-end crashes by 40 percent. IIHS estimates that by 2025 — the earliest NHTSA believes it could realistically implement a regulatory requirement for AEB — the commitment will prevent 28,000 crashes and 12,000 injuries.

Monitoring progress: IIHS and NHTSA will monitor automakers’ progress toward the commitment and provide annual updates on that progress. Commitment letters from each of the manufacturers, along with annual submissions on their progress, will be posted at www.regulations.gov under docket number NHTSA-2015-0101.

Advertisements

Auto industry drives most intimate brand relationships

The four highest ranking automotive brands are: BMW, Toyota, Harley-Davidson and GMC.

NEW YORK — Four out of the top 10 most intimate brands are in the automotive industry, according to MBLM’s Brand Intimacy 2015 Report, which examines ultimate brand relationships.

“Automotive is the highest ranking industry across all three of our markets, the U.S., Mexico and the UAE. That’s pretty suggestive of the strong bonds people have with their cars and the ability of this category to connect with consumers,” stated Mario Natarelli, MBLM’s managing partner. “Car brands are more than one of our most significant purchases. They represent our sensibilities and our status in life. As important as these values are to consumers, fulfillment of the brand (how well it exceeds expectations, delivers superior service, quality and efficacy) remains a top factor. Recent experiences by brands like Volkswagen will likely have profound effects on the bonds with their consumers.”

In the auto industry, the top 10 is rounded out by:

  • Jeep
  • Chevrolet
  • Ford
  • Mercedes-Benz
  • Chrysler
  • Honda

“With all the dramatic evolution in this category enhanced by technology and from trends like car sharing and autonomous driving, intimate brands will win in the long term,” added Natarelli.

This year’s report contains one of the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 52,000 brand evaluations across nine industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Brand Ranking Tool showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

BMW, Toyota in top 10 of brand loyalty survey

 

MBLM_BrandIntimacy_2015_PR_Asset_v2

 

NEW YORK — Top ranked intimate brands outperform major financial indices in profit growth and revenue growth over the past 10 years, according to MBLM’s Brand Intimacy 2015 Report, which examines ultimate brand relationships.

From 2005 to 2014, intimate brands enjoy an average of five percent more revenue growth and 11 percent profit growth over the S&P 500. That translates to an average of $33 billion per year in average revenue for the top brands and more than $9 billion in average annual profit. Brand Intimacy delivers comparable performance to the Fortune 500 as well.

Examining this performance a little deeper, brands that achieve the highest levels of intimacy also enjoy greater price resilience. Consumers of these brands are five times more willing to pay 20 percent more.

This year’s report contains one of the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 52,000 brand evaluations across nine industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Brand Ranking Tool showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

“Brand intimacy is a new benchmark for our times and the marketing challenges of today. This year’s findings confirm that the way to think about, build and measure brands can lead to untapped business potential,” stated Mario Natarelli, MBLM’s managing partner.

The report revealed that in the U.S., Apple took first place followed by BMW and Toyota placing second and third, respectively. The top 10 is rounded out by: Amazon, Harley-Davidson, Disney, Coca-Cola, Whole Foods, GMC and Samsung.

Other notable findings include:

  • Apple ranked #1 in the U.S., Mexico and the UAE
  • The automotive industry is the strongest performing of the nine industries analyzed in the U.S., Mexico and the UAE

In the U.S.:

  • Retail came in second and health & beauty came in third; travel & leisure is the poorest performing category
  • Twenty-five percent of people surveyed have intimate brand relationships
  • Those under 35 tend to have emotional relationships with technology, entertainment and retail brands, while those over 35 have stronger connections with consumer packaged goods
  • Harley Davidson was the #1 brand among men
  • Toyota ranked highest for fulfillment, which centers on exceeding expectations and performance
  • Lego ranked highest for its associations with nostalgia
  • Google ranked #1 for enhancement, enabling improvement through use of the brand. Google also ranked 16th  overall
  • Ben and Jerry’s was seen as strongest on indulgence
  • Mercedes Benz is the top brand related to the identity archetype, meaning it reflects an aspirational image or admired values
  • Startup Uber ranked 14th among automotive brands

Memorial Day Sales: Zero Glitz and Big Deals says Edmunds.com

BY GERRY MILES

We’re used to lots of balloons, clowns and the big, tall 12-foot single color thing that waves all over the place to attract the attention of would-be car shoppers are dealerships.

Over this coming Memorial Day Weekend, there should be ZERO GLITZ AND GLITTER, according to Edmunds.com analysts and plenty of bargains all around from many of the automakers.

0% Financing Galore:

0% financing is huge this month. Edmunds.com analysts estimate that about 1/3 of all new vehicles have some sort of 0% promotion happening – and that’s even true for some of the small SUVs that are the hottest vehicle segment on the market right now.

Here are some examples:

  • Most Ford vehicles (including Escape Focus, Fusion, and outgoing non-aluminum F-150)
  • Many Nissan vehicles including Rogue and Versa
  • Most Toyota vehicles (including Camry, Corolla, RAV4)
  • Many Green vehicles including Volt, Leaf, Prius

$199 Leases:

There are a ton of these available, including on Buick, Chevy, Honda, Hyundai, Jeep, Subaru and VW models. More info here:

http://www.edmunds.com/car-leasing/monthly-199-lease-deals.html

Crazy EV Lease:

Chevrolet Spark EV has a $139 Lease with $0 Due at Signing. This is an EV car payment that may be less than your cell phone bill!

http://www.chevrolet.com/spark-ev-electric-vehicle.html

Interested in getting one of these great deals but now sure how to do all your research in time? The consumer advice experts at Edmunds.com offer a simple three-day shopping plan that makes it easy for you to do all your homework and bring home a new car before the deals run out:

http://www.edmunds.com/car-buying/three-day-shopping-plan-for-holiday-weekends.html

Honda’s crash sim software is a hit

Previous version simulation.

Previous version simulation.

In its constant pursuit of designing and building safer vehicles for all road users, Honda is pioneering the use of a groundbreaking new three-dimensional, crash-simulation visualization technology based on DELTAGEN, the leading high-end 3D visualization software by 3DXCITE (formerly known as RTT).

Previous version simulation.

Previous version simulation.

The technology takes the output from a commonly-used advanced simulation software package, known as LS DYNA CAE, and renders the event in a three-dimensional presentation. The visualization technology, which was first designed for use in the animation and film industry, enables Honda engineers to more easily study the results of a crash simulation, test different design approaches and implement design changes with greater speed and efficiency.

Honda engineers are able to manipulate the rendering, rotate the view in any direction and strip away parts of the vehicle to isolate a section or component for more thorough analysis. The crash barrier can also be rendered transparent in the virtual environment so the immediate effects of a crash can be viewed from multiple points of view, including the driver’s seat.

The visualization software was co-developed by Honda R&D Americas, Inc., the North American research and development arm of Honda, and 3DXCITE.

“With this technology, we have gained the potential to improve the quality of decision making and reduce the time required for finalizing a vehicle design by greatly increasing the ease of communicating and understanding the results of a crash test simulation,” said Eric DeHoff, Technical Leader for CAE in the Crash Safety Group of Honda R&D Americas, Inc. “This tool will promote a more complete understanding of vehicle safety design amongst all engineers involved in our vehicle development process.”

Honda engineers challenged developers at 3DXCITE to integrate the DELTAGEN software with Honda’s existing LS-DYNA CAE crash simulation data to deliver a detailed 3D rendering of the simulation. Honda engineers provided detailed parameters of the tool and oversaw its development.

“This technology would not have become a reality without the vision and leadership of Honda engineers,” said Tom Celusnak, Solutions Architect for 3DXCITE.

“Past efforts at creating this kind of highly realistic rendering involved weeks of concentrated effort by engineers and rendering specialists and would result a single simulation with fixed viewing parameters,” added DeHoff.  “With this new technology we can create and manipulate the simulation at the push of a button, and we can do it in hours instead of weeks.”

Honda R&D has been utilizing LS-DYNA non-linear crash simulation technology since 1998 as part of its new-model development process and has used the technology to help develop new safety designs, including its next-generation Advance Compatibility Engineering (ACE) body structure, now being applied to every new Honda and Acura vehicle, and the innovative one-piece hot-stamped door stiffener ring first applied to the HRA-developed 2014 Acura MDX.  Today, as a result, Honda has more vehicles achieving an IIHS TOP SAFETY PICK+ rating than any other automaker, including the Honda Accord sedan and coupe, the Civic sedan, Odyssey minivan, Acura RLX sedan and Acura MDX sport-utility vehicle.

2015 Honda HR-V is the next big small thing

Honda HR-V Compact SUV t

Honda HR-V Compact SUV 

BY GERRY MILES

The next small big thing is here for Honda.

The HR-V battles with the Honda Fit and downstream from the Honda CR-V cute/ute crossover in the conquest for more buyers and strong competition. Honda said it will launch this winter, following the roll out for the 2015 Fit and the recent release of the major/minor makeover of the popular CR-V.

Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker’s newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

“Both Fit and HR-V demonstrate how great things can come in small packages, and no one does this better than Honda,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Together these models also represent Honda’s step-by-step expansion of our production in the region, which has been key to our success in America for more than 30 years.”

Honda HR-V Compact SUV.

Honda HR-V Compact SUV.

All-New HR-V Compact SUV

Honda released the first official photos of the U.S.-bound HR-V at the New York International Auto Show. With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout.

The HR-V will be equipped with the Honda Fit’s Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size.

Honda has also released a tear silhouette Ridgeline photo but assured at a recent presser that it is coming back and not going away.

Honda builds 20 millionth vehicle in U.S.

Honda Celebrates 20 Millionth Automobile Built in the U.S.10 Millionth U.S.-made Honda Accord Manufactured In Marysville, Ohio –

BY GERRY MILES

It’s worth noting a production record of note after the 10 millionth U.S.-built Honda Accord rolled off the assembly line at its first U.S. auto plant in Marysville, Ohio. All four Honda auto plants in America celebrated the cumulative production of 20 million automobiles in the U.S. Honda also marked the achievement at two engine and two transmission plants that build the powertrains used in Honda’s U.S.-built cars and trucks.

The Marysville Auto Plant is the historic site of the first Honda Accord produced in America on Nov. 1, 1982, and the first Japanese auto plant to begin production of automobiles in the United States. Since then, Honda has established automobile manufacturing operations in East Liberty, Ohio, Lincoln, Ala., and Greensburg, Ind.

Those plants today manufacture 11 different models, including four passenger cars and seven light trucks. A fifth U.S. plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production location for the next generation Acura NSX.

Honda’s U.S. plants produced a record 1,309,917 automobiles in 2013, an increase of 7.4 percent from the previous annual mark set in 2012. Honda is supported by a network of 533 suppliers in the U.S., with purchasing of parts and components last year exceeding $23 billion.

Honda’s four U.S. auto plants are supported by engine manufacturing in Lincoln, Ala. and Anna, Ohio, and the production of automatic transmissions in Russells Point, Ohio, and Tallapoosa, Ga. These plants have produced 23.77 million automobile engines and 18.64 million transmissions in the United States. In 2013, nearly 95 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

Over the past three years, Honda has invested approximately $1.6 billion in its U.S. auto plants to expand production and implement new technologies in products and manufacturing systems.

Honda U.S. Automobile Production
Honda of America Mfg.
Marysville Auto Plant 11.4 Million – since 1982
East Liberty Auto Plant 4.75 Million – since 1989
Honda Manufacturing of Alabama 3.1 Million – since 2001
Honda Manufacturing of Indiana 750,000 – since 2008

Infographic: Honda U.S. Vehicle Production

%d bloggers like this: