Hyundai kicks off NFL Season Thursday

HYUNDAI OPENS ITS FIRST NFL DRIVE WITH THE  “2015 NFL KICKOFF PRESENTED BY HYUNDAI”

HYUNDAI OPENS ITS FIRST NFL DRIVE WITH THE “2015 NFL KICKOFF PRESENTED BY HYUNDAI”

Kickoff Celebration Includes Two All-new Fan-inspired Television Ads

BY GERRY MILES

Hyundai’s first NFL marketing execution launches literally with the very first kick of the regular season when the defending Super Bowl Champion New England Patriots host the Pittsburgh Steelers Sept. 10 in Foxboro, Mass.

Hyundai Motor America is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan.

“Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way,” said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. “In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”

Hyundai’s New NFL Creative

Hyundai’s all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai’s “D-Gate” 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

“Field Goal,” a 30-second spot slated for first run on September 24, is a tribute to fan passion. A Houston Texans fan with a napping newborn baby must take to the comforts of his new Sonata – his ultimate sanctuary. Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai’s YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.

2015 NFL Kickoff Presented by Hyundai

The NFL is kicking off its 96th season and drive toward Super Bowl 50 with festivities in both New England, home of the Super Bowl XLIX champions, and the San Francisco Bay Area on Thursday, September 10. These festivities will lead into the season opener.

The celebrations, presented by Hyundai, begin in San Francisco with a free concert outside Justin Herman Plaza.

Hyundai’s activation will also include a substantial presence at the Kickoff to 50 presented by Hyundai Fan Fest, open September 9-10, located at San Francisco’s Pier 35. Hyundai will have its FieldHouse football-fan experience, including a Super Bowl 50 gold-wrapped Hyundai Tucson and a Santa Fe customized for tailgating. Fans can interact with the vehicles, lounge on plush couches while watching several big-screen TVs and share their passion in anticipation of the new season. In addition to several promotional handout items and a green-screen fan photo opportunity, fans can enter a sweepstakes to win an all-new 2016 Tucson by checking into the Hyundai space by using their NFL Fan Mobile Pass.

Hyundai Tucson adds value for 2014

Press Release

Standard Gasoline Direct Injection Technology and Standard SACHS Amplitude Selective Damping Improve Driving Performance for All

COSTA MESA, Calif., – The Hyundai Tucson, known for its combination of style and function, adds even more value in 2014 with advanced 2.0-liter Nu and 2.4-liter Theta II Gasoline Direct Injection (GDI) engines, enhancing torque and engine responsiveness. With GDI standard on Tucson, like its big-brother Santa Fe, every Hyundai CUV now features this performance-enhancing technology. Tucson is the first Hyundai to receive the 2.0-liter Nu GDI engine in the United States. It will be applied to other models later in the 2014 model year.

Tucson’s new GDI engines are complemented with all-new standard SACHS Amplitude Selective Damping (ASD) for optimum ride, handling and driving comfort. 2014 Tucson also adds a host of available new refinements, including Hyundai’s Blue Link safety, service and infotainment telematics system, two-stage reclining rear seats and third-generation navigation with a larger seven-inch touchscreen display and HD Radio technology. The 2014 Tucson will be available at Hyundai dealerships in fall of 2013.

New for 2014:

Performance Enhancements

  • New 2.0-liter Nu and 2.4-liter Theta II GDI inline four-cylinder engines replace Multi Port Injection (MPI) engines
  • Standard SACHS amplitude selective dampers for better ride quality
  • Entry-level Tucson GLS with 2.0-liter Nu engine now available with AWD

Safety and Technology Enhancements

  • Standard Blue Link and Hyundai Assurance Connected Care on Tucson Limited
  • Third generation navigation with larger seven-inch touchscreen and HD Radio technology
  • Standard Bluetooth hands-free phone system
  • 4.3-inch color LCD touchscreen audio with rearview camera

Interior Enhancements

  • Two-stage reclining 60/40 split rear seats
  • Standard tilt and telescopic steering wheel
  • Floor console mounted rear vents
  • Standard-steering-wheel mounted audio and cruise controls
  • Cupholder illumination
  • New interior colors, beige and brown

Exterior Enhancements

  • New projector headlights with LED accents
  • LED taillights
  • Shark-fin antenna on Limited trim
  • Roof side rails with panoramic sunroof
  • New 17-inch (standard) and 18-inch (optional) alloy wheel designs

2.0-LITER NU GASOLINE DIRECT INJECTION ENGINE

In a segment where GDI engines are not normally found, the addition of the 2.0-liter Nu GDI engine to the Tucson GLS will be popular with consumers. The new 2.0-liter Nu GDI engine produces an estimated 164 horsepower at 6,200 rpm and 151 lb.-ft. of torque at 4,000 rpm. Performance gains were achieved by equipping the engine with an efficient, responsive GDI fuel delivery system. In the Tucson, the engine delivers higher peak torque at lower rpm for enhanced everyday driving dynamics when compared with a similar multi-port fuel injected engine. Equipping the Nu four-cylinder engine with GDI ensures a good balance between performance and fuel economy. The entry-level 2014 Tucson GLS with the 2.0-liter Nu engine will also offer AWD for the first time. AWD was not available on the entry-level 2013 Tucson GL. The Tucson with the 2.0-liter GDI engine achieves an EPA estimated 23 mpg city fuel economy figure with a ULEV emissions rating.

Engine Torque EPA Estimated Fuel Economy (mpg)
(lb-ft) City Highway Combined
2013MY Theta II 2.0-liter I4 MPI vs.2014MY Nu 2.0-liter I4 GDI 146 → 151 22 → 23 29 → 29 25 → 25

2.4-LITER THETA II GASOLINE DIRECT INJECTION ENGINE

Tucson buyers looking for more horsepower and torque can choose the 2.4-liter Theta II GDI engine, which has been well tested in the Sonata and Santa Fe Sport. This engine has the ability to tow up to 2,000 pounds. With 182 horsepower and 177 lb-ft. of torque, Tucson SE and Limited deliver strong EPA estimated fuel economy of 24 mpg combined, along with outstanding real-world performance feel.

Engine Horsepower Torque
(lb-ft)
2013MY Theta II 2.4-liter I4 MPI vs.2014MY Theta II 2.4-liter I4 Direct Injection 176 → 182 168 → 177

POWERTRAIN COMPARISON

Vehicle 2014
Tucson
2014
CR-V
2013 Rogue 2013
RAV4
2014 Escape 2014
CX-5
2014
Forester X
Displacement 2.4L 2.4L 2.5L 2.5L 2.5L 2.0L 2.5L
GDI Yes No No No No Yes No
Horsepower 182@6,000 185@7,000 170@6,000 176@6,000 168@6,000 155@6,000 170@5,800
Torque (lb.-ft.) 177@4,000 163@4,400 175@4,400 172@4,100 170@4,500 150@4,000 174@4,500
A/T 6-speed 5-speed CVT 6-speed 6-speed 6-speed CVT
EPA fuel economy FWD A/T 21/28/24 23/31/26 23/28/25 24/31/26 22/31/25 25/32/27 24/32/27(AWD)
Emissions PZEV/ULEV ULEV PZEV/LEV ULEV LEV ULEV PZEV/LEV

TRANSMISSION

All Tucson models utilize a six-speed automatic transmission with SHIFTRONIC® manual control. For 2014, the gated gear shifter has been upgraded to a straight-type with boot for ease of use. Tucson models feature Hyundai’s Active ECO System. Active ECO modifies engine and transmission control to smooth out throttle response. By turning on Active ECO, drivers can realize up to a 5-7 percent increase in real-world fuel economy.

REFRESCHED EXTERIOR DESIGN

New projector headlights with LED accents and available wraparound LED taillights stand out from Tucson’s flowing lines, full surfaces and muscular presence. This athletic design language is highlighted by bold, dynamic, graphic elements such as the Hyundai family hexagonal front grille, aggressive lower air intake, sculptured hood creases and sleek greenhouse. Chrome grille accents and door handles lend sophistication to the top-of-the-line Tucson Limited. The profile of Tucson features a sports car-like theme with a double-zigzag treatment for the wheel arches that wrap around the standard 17-inch alloy wheels or the new 18-inch alloy wheel design. Roof rack rails are now available with optional panoramic sunroof and standard shark-fin antenna on Tucson Limited.

THOUGHTFUL INTERIOR DESIGN NOW WITH TWO STAGE RECLINING REAR SEAT

The Tucson has always had outstanding rear legroom and now second row passengers can recline their seats for even more comfort. The 2014 Tucson continues to have more passenger volume than Rogue and Escape at 101.9 cubic feet. The spacious cabin on Tucson Limited is further enhanced for all passengers by the available panoramic sunroof. New beige and brown interior colors add a more premium look and an upgraded instrument panel and upper door trim materials add a more premium feel on SE and Limited models.

The high-tech cockpit comes standard with Hyundai’s signature blue lighting, tilt and telescopic steering wheel, steering wheel mounted audio and cruise controls, power windows, power door locks, fold-away mirrors and remote keyless entry with alarm and panic button. Now even the front cupholders are illuminated with blue light for nighttime drives. Another premium feature in the Tucson Limited is dual front automatic temperature control with CleanAir Ionizer that helps to kills germs within the system when the heater or air conditioner is running. Other available features include leather seating surfaces, heated front seats, power driver seat with lumbar support, automatic headlights, front wiper de-icer and new floor console-mounted rear vents.

FUN-TO-DRIVE

The 2014 Tucson’s athletic shape is complemented with agile handling. Tucson uses MacPherson strut front and multi-link rear suspension systems for more precise wheel control and a smoother ride. All four wheels are controlled by coil springs and Sachs Amplitude Selective Damping (ASD), allowing tuning flexibility at smaller damper displacements. The ASD suspension provides:

  • Improved ride comfort with more body/wheel control
  • Increased driving comfort without compromised handling
  • Optimized road surface contact

The front suspension has a 24.5 mm hollow stabilizer bar to save weight, while the rear suspension has a 15 mm (AWD) & 17 mm (FWD) solid stabilizer bar. Larger stabilizer bars help to keep the vehicle flat during cornering and help provide quick turn-in response.

Due to the suspension geometry and wider track width that enables greater turn angles, Tucson’s turning circle is 34.7 feet – an advantage Tucson drivers will appreciate in their daily driving and parking. In fact, Tucson’s turning diameter bests Honda CR-V and Ford Escape.

Vehicle Turning diameter
2014 Hyundai Tucson 34.7
2013 Honda CR-V 37.0
2013 Nissan Rogue 37.4
2013Toyota RAV4 34.7
2014 Ford Escape 38.8
2014 Subaru Forester 34.8
2014 Mazda CX-5 36.7

Source: AutoPlanner

THIRD-GENERATION NAVIGATION AND AUDIO TECHNOLOGY

The Tucson Limited offers an optional multifunction seven-inch touch-screen display with navigation. This third-generation display features a simpler user interface, enhanced voice recognition commands and improved navigation screens. The system is more intuitive for commonly used tasks. Simple pop-up messages now appear to help pair a cell phone and the voice recognition software understands street addresses and cities all in one sentence. The route screens display speed limits and details the next three maneuvers. One or two button pushes now complete most functions.

Tucson GLS and SE trims have a 160-watt AM/FM/SiriusXM/CD/MP3 audio system with six speakers. This system includes SiriusXM Satellite Radio® and iPod®/USB auxiliary inputs. The SE and Limited trims come equipped with a 4.3-inch color touchscreen audio with standard rearview camera. An available premium audio system with navigation pumps out 360-watts of sound and includes an external amplifier and subwoofer. It also plays compact discs, accesses digital music files employing Bluetooth streaming audio and allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from a phone to the audio system.

Available HD Radio technology is also equipped with the Navigation system. An HD Radio icon on the display appears next to the channel frequency to notify the user when a station is broadcasting in HD. Customers can also access additional programming content provided by HD Radio Technology.

HYUNDAI ASSURANCE CONNECTED CARE POWERED BY BLUE LINK®

Hyundai’s industry-leading telematics services program, Assurance Connected Care, is standard on all 2014 Tucsons equipped with Blue Link, for three years. This innovative ownership program provides Hyundai owners with proactive safety and Car Care services via the Hyundai Blue Link telematics system. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Automatic Diagnostic Trouble Code Notification, Monthly Vehicle Health Report and in-vehicle Car Care maintenance scheduling.

Hyundai also recently introduced an all-new mobile app for the Blue Link telematics platform. The mobile app allows subscribers to remotely access various optional Blue Link features and services through compatible mobile devices. Completely redesigned from the ground up, the app has been significantly enhanced from the previous version and boasts a new user experience, faster navigation and innovative new features. Google Android and Apple iOS users can download the app today from Google Play or Apple iTunes, respectively.

Blue Link is an innovative telematics solution that brings seamless connectivity for safety, service and infotainment capabilities and is offered in three packages: Assurance, Essentials and Guidance.

BLUE LINK® PACKAGES

Blue Link Assurance package:

Safety:

  • Automatic Collision Notification (ACN) and Assistance
  • SOS Emergency Assistance
  • Enhanced Roadside Assistance

Car Care:

  • Maintenance Alert
  • Automated Diagnostic Trouble Code Notification
  • Recall Advisor
  • Monthly Vehicle Health Report and Web Vehicle Diagnostics
  • Service Link

Blue Link Essentials package:

Remote Access:

  • Remote Door Lock/Unlock
  • Remote Horn and Lights
  • Remote Vehicle Start
  • Car Finder

Vehicle Safeguard:

  • Stolen Vehicle Recovery
  • Stolen Vehicle Slowdown
  • Vehicle Immobilization
  • Alarm Notification
  • Panic Notification
  • Valet Alert
  • Geo-Fence
  • Speed Alert
  • Curfew Alert

Blue Link Guidance package:

  • TBT (Turn-by-turn) Navigation Service
  • POI Search by advanced voice recognition system and by Web and download
  • Daily Route Guidance with Traffic Condition
  • Traffic
  • Gas Station Locations and Gas Prices
  • Eco-Coach
  • Restaurant Ratings
  • Weather

More details on Hyundai Blue Link are available at www.HyundaiBlueLink.com.

ARCHITECTURE

World-class weight efficiency was one of the program targets for the 2014 Tucson engineering team. Hyundai engineers also targeted an outstanding weight-to-power ratio. Having these targets paid dividends in both performance and fuel economy.

FWD Auto Trans model Curb Weight (lbs.) Horsepower Weight-to-Power Ratio
Hyundai Tucson SE 3,294 182 18.1
Honda CR-V LX 3,305 185 17.9
Nissan Rogue 3,276 170 19.3
ToyotaRAV4 3,435 176 19.5
Ford Escape S 3,515 168 20.9
Subaru Forester 2.5X (AWD) 3,346 170 19.7
Mazda CX-5 Sport 3,263 155 21.1

Source: AutoPlanner

Tucson’s widespread use of high-strength steel provides increased strength at a lower body weight. High-strength steel allows the four-wheel independent suspension to work optimally. At 3,232 pounds, the automatic transmission equipped Tucson GLS is lighter than its competitors while offering more interior room than Escape. This weight efficient unibody architecture allows for Tucson to achieve an EPA estimated 29 mpg estimated EPA highway rating.

ALL-WEATHER PERFORMANCE

To make Tucson even more versatile, Hyundai engineers added an advanced electronic AWD system. The AWD system will automatically activate under any driving condition when needed, distributing the power equally and optimizing driving performance. Under normal driving, the system only distributes power to the front wheels, thereby reducing fuel consumption. The system includes a driver-selectable AWD lock allowing for a 50/50 torque split between the front and rear wheels for off-road and very slippery conditions. The entry-level 2014 Tucson GLS with the 2.0-liter Nu engine will also offer AWD for the first time. AWD was not available on the entry-level 2013 Tucson GL.

For even more driver control, the 2014 Tucson features Hyundai’s Hillstart Assist Control (HAC) and Downhill Brake Control (DBC). HAC is designed to minimize rolling backwards on steep ascents. By selecting the DBC switch, the Hydro-Electronic Control unit manages the wheel speed sensors, steering angle sensor and acceleration sensor to maintain control and speed on steep declines without having to use the brake. DBC is not available on any other vehicles in the segment and is typically found on luxury SUVs with much higher price tags.

STORAGE GALORE

The 2014 Tucson features a total of 19 different storage places and drink holders:

  • Console storage tray
  • Glove box
  • Overhead sunglass storage
  • Armrest storage compartment with tray
  • Two front seat drink holders
  • Two rear center armrest drink holders
  • Four bottle holders – one in each door
  • Four map pockets – one in each door
  • Two seatback pockets
  • Cargo area storage compartment

Advanced Standard Safety Technologies: PART OF HYUNDAI’S ASSURANCE COMMITMENT

  • Electronic Stability Control (ESC) with traction control
  • Active front head restraints
  • Four-wheel disc brakes
  • Anti-lock Braking System (ABS) with Brake Assist
  • Electronic Brake-force Distribution (EBD)
  • Steel unibody with integrated crumple zones
  • High-tensile front sub-frame
  • Internal guard beams on all four doors
  • Center pillars serve as the anchors of a ring structure
  • Body shell made stiffer and lighter due to extensive use of ultra-high tensile strength steel, which comprises 68.9 percent of the shell
  • Tailor Welded Blanks (TWB) on key structural members
  • Three-point belts are provided at all five seating positions
  • Front seatbelt pretensioners and load limiters
  • Lower Anchors and Tethers for Children (LATCH) child-seat anchors
  • Dual advanced frontal airbags
  • Front seat-mounted side-impact airbags
  • Roof-mounted side-curtain airbags with rollover sensors that cover both the front and rear seat rows
  • Standard Tire Pressure Monitoring System (TPMS)