VW releases 2015 model info

2015 Golf TDI

2015 Golf TDI

MODEL YEAR 2015: NEW GOLF FAMILY, REDESIGNED JETTA, AND NEW TDI® CLEAN DIESEL ENGINE HEAD THE CHANGES

In a busy year, Volkswagen will also add a new Golf SportWagen, an all-new Golf R, a redesigned Touareg SUV, and the company’s first U.S.-market EV, the e-Golf

  • All-new Golf is bigger, lighter, and more fuel-efficient than the previous model, seats five, and has a larger trunk than any midsize sedan
  • New Golf GTI has 210-horsepower engine, with improved fuel efficiency and performance
  • e-Golf is Volkswagen’s first full Battery Electric Vehicle for sale in the U.S.
  • Redesigned Jetta offers a better value, more available driver assistance features, and refreshed exterior and interior
  • All-new Golf R, with 292 horsepower, will go on sale during the 2015 model year
  • Jetta SportWagen will be replaced by bigger, even more spacious Golf SportWagen early in 2015
  • Touareg is replaced by a refreshed model that offers new front and rear styling, an even more refined interior, and new available driver assistance features
  • Passat, Beetle, Golf, and Jetta TDI® Clean Diesel models all receive new, more fuel-efficient EA288 engine, with 10 more horsepower

Herndon, VA  – The 2015 model year is momentous for Volkswagen. First of all, the Jetta, Volkswagen’s best-selling car, is redesigned, with new styling and driver assistance systems, as well as improved fuel efficiency and enhanced content. The newly available driver assistance systems include Blind Spot Monitor, Rear Traffic Alert, the Forward Collision Warning system, and Park Distance Control. The Jetta 1.8T model offers improved fuel efficiency thanks to revised aerodynamics, while the TDI® Clean Diesel model also benefits from fitment of the new EA288 diesel engine. In the case of the manual transmission TDI model, EPA estimated highway fuel economy is now rated at 46 mpg, an improvement of 4 mpg.

This model year also marks the introduction of the seventh-generation Golf and Golf GTI models, which are bigger, more fuel-efficient, and better equipped than ever before. The new Golf is available in two forms: powerful and efficient TSI® gasoline and TDI Clean Diesel, powered by the new EA288 turbocharged and direct-injection engine. The Golf GTI comes standard with a 210-horsepower, 2.0-liter TSI engine, with the option of a 220-hp engine with the Performance Package that is available late in the calendar year. Golf and Golf GTI models fitted with the optional Driver Assistance Package have been awarded the coveted TOP SAFETY PICK + from the Insurance Institute for Highway Safety.

In addition, Volkswagen will introduce its first fully electric vehicle to the U.S. market, the e-Golf. Due to go on sale in select markets in November of 2014, the e-Golf has more standard torque and more versatility than any of its closest EV rivals. When it goes on sale, it will have a standard 7.2kW onboard charger and Fast Charging Capability, which allows for 80 percent charge within 30 minutes at select DC fast charging stations. The car should provide an everyday driving range of between 70 and 90 miles, with a maximum range of approximately 115 miles.

Later in the model year, Volkswagen will introduce the all-new Golf R and the Golf SportWagen. The Golf R will feature a 4MOTION® all-wheel-drive system and a turbocharged and direct-injection TSI engine that makes 292 horsepower. The car will only be offered in four-door form for the U.S. and will initially be available only with a six-speed dual-clutch DSG® automatic transmission. A six-speed manual will be added to the lineup at a later date.

The Golf SportWagen replaces the Jetta SportWagen early in 2015. Like the all-new Golf, it is based on the Modular Transverse Matrix (MQB) architecture and offers better fuel economy, greater versatility, and more interior room than the previous model. It will be offered in two forms: 1.8-liter TSI gasoline engine with five-speed manual or six-speed automatic transmissions; and the latest EA288 TDI Clean Diesel engine with the choice of six-speed manual or dual-clutch DSG automatic transmissions.

All Volkswagen models fitted with the 2.0-liter TDI Clean Diesel engine—Passat, Beetle, and Beetle Convertible in addition to the Golf and the Jetta—benefit from the introduction of the EA288 engine. Despite the similarity in basic specifications, this is an all-new engine that produces 150 horsepower—10 more than before—at 3,500 rpm, as well as 236 lb-ft of torque at 1,750 rpm. The engine offers fuel economy benefits for all the cars in which it is offered, as well as reduced emissions.

At the beginning of 2015, halfway through the model year, the Touareg will be replaced by a refreshed model that features new front and rear styling, a refined interior, and a host of available new driver assistance features. These include Lane Assist, Side Assist (which monitors blind spots) and ACC adaptive cruise control plus Front Assist with City Emergency Braking.

CARS

Beetle

  • New, and limited-edition Classic trim joins the Beetle lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

For 2015, the 2.0-liter four-cylinder engine TDI Clean Diesel engine will be replaced by the new 150-hp EA288 2.0-liter diesel engine, which makes 10 more horsepower than the outgoing model. The TDI Beetle equipped with the optional six-speed DSG dual-clutch transmission improves EPA estimated highway fuel economy from 39 to 41 mpg compared with the previous TDI Clean Diesel engine.

In addition, a new limited-edition model enters the Beetle lineup. The Beetle Classic will offer unique seat fabric; front lumbar supports; leather-wrapped steering wheel, shift knob and parking brake; three-color ambient lighting; RNS® 315 navigation; and a six-speed automatic transmission. Available wheels on this trim include17-inch “Circle” aluminum-alloy wheels in white or black (depending on exterior color).

Beetle Convertible

  • New, value-oriented and limited-edition Classic trim joins the Convertible lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

Like the Beetle, the 2015 Beetle Convertible also receives the new 2.0-liter four-cylinder engine TDI Clean Diesel engine, improving the EPA estimated highway fuel economy on the automatic transmission model by 3 mpg, to 40 mpg.

In addition, the Convertible also gains the Classic trim level, offering unique seat fabric, RNS 315 navigation, and a six-speed automatic transmission. Wheels available for this trim include 17-inch Circle alloy wheels in white or black (depending on exterior color).

CC

For 2015, the CC incorporates only minor changes over the 2014 models.

  • New optional 18-inch St. Louis wheels
  • Available 18-inch Shanghai wheels (new design, late introduction)

Eos

  • New “Final Edition” trim replaces Sport
  • New Flash Red available on Komfort and Executive trims
  • New Pure White exterior color available on all trims

For the last production year of the Eos, the Sport trim is replaced for 2015 with the Final Edition. Based on the Sport trim, the Final Edition offers added value at the mid-level trim with18-inch Vicenza wheels, unique Cornsilk Beige and black two-tone Vienna leather seating surfaces, contrast stitching, silver net interior trim, a rearview camera and rain-sensing wipers.

e-Golf

  • Brings zero-tailpipe emissions to the fun-to-drive Golf family
  • Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard
  • Three driver-selectable regenerative braking modes
  • Standard fast charging capability allows 80 percent battery charge within 30 minutes at select DC fast charging stations
  • Roadside Assistance Plan helps take the anxiety out of “range anxiety”
  • First U.S.-market Volkswagen to be fitted with all-LED headlights

The e-Golf is available in four-door form only and is immediately recognizable by its unique aluminum-alloy wheels and LED headlights, the first VW to be equipped with the technology in the U.S.-market. Featuring a signature C-shaped design, the efficient LED daytime running lights are a distinguishing feature of all Volkswagen electric vehicles and come standard on the e-Golf. The e-Golf features more torque (199 pound feet) than its main rivals and is also more versatile, with seating for five and more cargo space than any mid-size sedan.

Golf

  • Pricing starts at $17,995 for the two-door Golf Launch Edition model with manual transmission
  • New TDI S model reduces Clean Diesel entry pricing by more than $3,000
  • First U.S.-market vehicle using the new Modular Transverse Matrix (MQB) platform
  • Room for five with a larger trunk than any midsize sedan
  • Standard 5.8-inch touchscreen infotainment center is among the new premium features
  • IIHS TOP SAFETY PICK + when equipped with the optional Driver Assistance Package

The 2015 Golf will be available with two or four doors and with two powertrains: the EA888 1.8-liter turbocharged and direct-injection four-cylinder TSI engine mated to a five-speed manual or a six-speed automatic transmission; and the new EA288 2.0-liter turbocharged and direct-injection four-cylinder TDI Clean Diesel, fitted with a six-speed manual or a six-speed DSG® dual-clutch automatic transmission. This is the first time the entire Golf lineup will feature powerful and efficient turbocharged engines. The Golf 1.8T now has an EPA estimated highway fuel economy rating of 36 mpg when equipped with the six-speed automatic transmission, an improvement of 6 mpg over the outgoing 2.5-liter Golf. The manual transmission model achieves 37 mpg on the highway.

The all-new Golf is better equipped than its predecessor, no matter the trim level. The limited-availability entry Golf Launch Edition two-door with manual transmission starts at $17,995 (plus $820 destination and handling) and adds the following over the outgoing Golf 2.5L: a turbocharged and direct-injection four cylinder as the base engine, along with a standard 5.8-inch touchscreen infotainment system, Bluetooth® connectivity, a Media Device Interface (MDI) with iPod® integration, and SiriusXM® Satellite Radio. The Automatic Post-Collision Braking System is standard on all Golf models, while available new comfort and convenience features include the Fender® Premium Audio System and Climatronic® automatic air conditioning.

Fans of the Volkswagen TDI Clean Diesel engine will be thrilled that the price of the base TDI model has been reduced by more than the $3,000 compared with the previous-generation Golf TDI model.

Golf GTI

  • Seventh-generation Golf GTI is bigger, lighter, faster, and more fuel-efficient than previous generation
  • Increases of 10 horsepower and 51 pound-feet of torque from new EA888 TSI engine
  • $700 price decrease on content-adjusted comparison with previous GTI
  • EPA estimated highway fuel economy improves by 3 mpg with the manual transmission
  • Standard 5.8-inch touchscreen infotainment center among new premium features

The all-new Golf GTI features a highly sophisticated EA888 2.0-liter turbocharged and direct-injection TSI engine that makes 210 horsepower and a healthy 258 pound-feet of torque, figures that are 10 hp and 51 lb-ft higher than in the previous-generation GTI model. The optional Performance Package, which goes on sale later in the model year, ups the ante with 220 horsepower, as well as a torque-sensing electronically-controlled limited-slip differential and larger brakes. All 2015 Golf GTI models have a standard six-speed manual transmission or an optional six-speed DSG dual-clutch automatic that has a launch control feature.

This new-generation Golf GTI is better equipped than its predecessor, regardless of trim level. The Golf GTI S, which starts at $24,395 (plus $820 destination charge) for the two-door model with manual transmission, adds the following over the previous entry-level GTI: standard 5.8-inch touchscreen infotainment center, a leather-wrapped multifunction steering wheel, VW Car-Net® connected services, ambient and footwell lighting with LED reading lights, LED foglights, and a new Driving Mode Selection feature. For the first time, American Volkswagen enthusiasts will be able to order the DCC® adaptive damping system as an $800 option on Performance Package-equipped SE and Autobahn models.

Golf SportWagen

  • Thrifty TDI Clean Diesel and 1.8-liter turbocharged TSI Golf SportWagen models will be offered
  • Uses the new MQB architecture, like the 2015 Golf and Golf GTI
  • Golf SportWagen will go on sale in the U.S. in the first quarter of 2015
  • New Golf SportWagen offers increased cargo volume, matching compact SUVs for size and versatility

The VW SportWagen has long been a top choice for customers who want a car that’s fun-to-drive and offers a large cargo area that is truly versatile. This new Golf SportWagen is even more appealing, offering nearly 10 percent more cargo room with the rear seats folded than the outgoing model. Essentially, the Golf SportWagen provides a sportier alternative to compact SUVs.

The new SportWagen will be offered with two powertrains. The first is a 170 horsepower, 1.8-liter turbocharged and direct-injection four-cylinder TSI engine, mated to five-speed manual or six-speed automatic transmissions. The TDI Clean Diesel model will be powered by the new EA288 2.0-liter common-rail, turbocharged and direct-injection diesel engine that makes150 horsepower, an improvement of 10 hp over the current SportWagen model, and 236 pound-feet pf torque. The TDI model will have a choice of six-speed manual or DSG dual-clutch automatic transmissions.

Golf R

  • Most powerful production Golf ever for the North American market
  • All-new car has 292 horsepower, but is more fuel efficient than previous Golf R
  • EA888 TSI 2.0-liter engine propels DSG-equipped Golf R from 0 to 60 mph in approximately 4.9 seconds
  • Golf R features new 4MOTION all-wheel-drive system
  • Golf R will go on sale in the U.S. in the first quarter of 2015

The 2015 Golf R will be the most powerful version of the Golf ever to be sold in this market. With 292 horsepower, the all-new Golf R has 36 horsepower more than the previous version, which was sold as a 2013 model. Despite the additional horsepower, the new R model is expected to be considerably more fuel-efficient than its predecessor with a manufacturer-estimated highway fuel economy rating of 31 mpg with the six-speed manual transmission, up from 27 mpg.

Like all three previous Golf R models, the all-new model transfers its power to the road via a permanent all-wheel-drive system; in this case, the latest version of the 4MOTION system with a fifth-generation Haldex® coupling. To help ensure great chassis dynamics, there’s a new sport suspension, a new variable-ratio steering system, and a stability control system which can now be deactivated for track driving. Other highlights include the optional DCC adaptive damping system.

The all-new Golf R is equipped with an extensive package of exclusive features. Along with specially designed bumpers, side skirts, and 18-inch aluminum-alloy wheels, the Golf R also has standard Bi-Xenon headlights with newly designed LED daytime running lights (in a dual-U design) and a two-branch exhaust system with four chrome tips. The most powerful and fuel-efficient Golf R will be launched in the U.S. in the first quarter of 2015 in four-door form only.

Jetta

  • New front, rear, and interior styling enhances the Jetta’s clean and timeless design
  • New available driver assistance systems: Blind Spot Monitor, Rear Traffic Alert, Forward Collision Warning system, and Park Distance Control
  • New 150 hp 2.0T TDI Clean Diesel EA288 engine returns an EPA estimated 46 mpg on the highway, with manual transmission
  • Improved aerodynamics and reduced rolling resistance help increase efficiency across Jetta lineup
  • Bi-Xenon headlights with LED Daytime Running Lights and Adaptive Front-lighting System now available on select models

Following the updates that arrived with the 2014 model, which included a new 1.8-liter turbocharged EA888 engine that replaced the 2.5-liter five-cylinder unit, the 2015 Jetta brings with it a fresh new face and some important updates underneath. The subtly redesigned exterior not only provides the Jetta with a crisp new look, but also helps increase the overall efficiency of the car by improving aerodynamics: the 1.8T models gain a 1 mpg improvement on the EPA’s estimated highway fuel economy, to 37 mpg. Additionally, the 2015 Jetta features an updated interior, the new EA288 2.0-liter TDI Clean Diesel engine (with 10 additional horsepower), and a host of newly available driver assistance systems.

Passat

  • S and Wolfsburg Edition trims now offer an optional Technology Package
  • SE with Sunroof trim removed from 1.8T lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

The S and Wolfsburg Edition trims now offer an optional Technology Package that includes a rearview camera and the Premium VIII sound system with eight speakers. On S trims, this package includes SiriusXM Satellite Radio, which is standard on Wolfsburg Edition models. The SE with Sunroof trim is removed from the 1.8T lineup, while the SE with Sunroof and Navigation trim adds chrome bumpers and door trim, comfort sport seats and front foglights. SEL Premium trims receive rain-sensing windshield wipers.

The new 2.0-liter four-cylinder engine EA288 TDI Clean Diesel engine makes 10 more horsepower than the outgoing engine and improves the Passat TDI’s EPA estimated highway fuel economy rating to 44 mpg for the manual transmission model (+1 mpg) and to 42 mpg for the automatic (+2 mpg). The manual transmission TDI model now has a range of up to 814 highway miles on one tank of Clean Diesel fuel. Thanks to the use of new all-season optimized rolling resistance tires, the EPA estimated highway fuel economy on the 1.8T models is improved by 1 mpg, to 35 mpg on the manual transmission model and to 36 mpg on the automatic version.

MINIVAN, SUVs

Routan

For 2015, the Routan will no longer be offered.

Tiguan

  • Standard rearview camera, roof rails, and SiriusXM Satellite Radio on all trims
  • Standard Premium VIII touchscreen audio system on S and SE trim lines
  • Panoramic sunroof on SE with Appearance

Although the Tiguan receives minor additions for 2015, the emphasis for this year is adding value by bringing even more content into the lower level trims. The entry-level S trim line adds a rearview camera, Premium VIII audio system with SiriusXM Satellite Radio and Mobile Device Interface (MDI) with iPod® cable, roof rails, and VW Car-Net connected services. Heatable front seats, with heated washer nozzles, are now optional on the S and SE trims, while the panoramic sunroof is now standard on the SE with Appearance trim. A stylized rear bumper is added to the top level R-Line model.

Touareg

The facelifted Touareg is coming in early 2015 as a MY15 vehicle.

  • Refreshed styling and interior enhancements
  • Host of new driver assistance systems
  • More details will follow closer to launch
Advertisements

2014 Beetle nets 2013 Top Safety IIHS pick

2014 VW Beetle

2014 VW Beetle

  • VW snags 9TH Top Safety Pick from Insurance Institute for Highway Safety

  •  2013 Top Safety Pick applies to the 2013 model year Beetle built after March 2013 and all 2014 model year Beetles.

BY GERRY MILES

While there was an undercurrent to why Beatle Paul McCartney spoke the words “number nine” if an album was played backwards, you’ll forgive the folks at Volkswagen of America for repeating something similar in a positive way after the 2014 Beetle snagged the firm’s ninth IIHS Top Safety pick.

VW’s iconic Beetle earned the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK rating for vehicles that score highly in IIHS moderate overlap frontal crash, side impact and rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. Only vehicles with head protection airbags AND Electronic Stability Control (ESC) and head protection airbags are eligible to get IIHS top scores.

The Beetle has a rigid body structure utilizing ultra-high-strength, hot-formed steels in the crash-load paths and seamless laser welds, and standard ESC. Its Intelligent Crash Response System shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in certain types of collision.

“Volkswagen is passionate about safety,” said Mark McNabb, chief operating officer, Volkswagen of America, Inc. “To have IIHS recognize the Volkswagen Beetle as a Top Safety Pick is a great statement for the brand. The fact that we now have nine 2013 Top Safety Picks is a testament to our commitment to continually improve the safety and quality of our vehicles.”

Other 2013 Volkswagen models to receive the accolade are:

  • CC 2.0T
  • Jetta
  • Jetta SportWagen
  • Passat
  • Tiguan
  • Touareg
  • 4-door Golf/GTI models
  • VW Passat received the top accolade of “Top Safety Pick +.”

VW’s Turbo Beetle and Jetta GLI get power boost

2013VWBeetle

The 2.0-liter turbocharged TSI® engine in the 2013 Beetle Turbo, Beetle Turbo Convertible, and Jetta GLI is now rated at 210 horsepower

• New EA888 Gen 3 engine, produced in Silao, Mexico, makes U.S. debut
• Engine offers 10 hp increase over Gen 2 powerplant
• Beetle R-Line® coupe priced from $30,135 with 6-speed manual transmission

BY GERRY MILES
If you can never have too much fun, sunshine nor money, it’s a fair guess that horsepower is on a similar list for the auto aficianado.
VW fans will rejoice at the news that the automaker’s 2.0-liter turbo and direct-injected TSI engines will have 10 more ponies than before, raising the output to 210 hp, to power the Beetle Turbo, Beetle Turbo Convertible and Jetta GLI as part of the changes on the fly for the 2013 model year.
The newer version of the award-winning EA888 2.0-liter engine is produced in a new factory in Silao, Mexico. Peak power is generated 200 revs higher in the engine range, at 5300 rpm, and torque remains unchanged at 207 pound-feet.
VW notes that the Beetle Turbo will be 2-10ths of a second faster shuttling from 0 to 60 mph in 6.6 seconds. The Jetta GLI picks up one-tenth of a second to scoot up to 60 mph in 6.7 seconds with a manual transmission. That time is two-tenths quicker with the DESK dual-clutch automatic with the previous Gen 2 motor, VW says.
Other engine improvements include:
a thinwall crankcase casting
exhaust headers that are integrated into the cylinder head
smaller diameter main bearings
roller bearings for the twin balancer shafts
a crankshaft that has 4 counterweights instead of 8.

R-Line

The Beetle Turbo and Beetle Turbo Convertible both receive new R-Line bumpers that feature grained black surfaces and chrome-framed turn signals at the front and a diffuser at the rear. The Jetta GLI is also upgraded with LED taillights on all three trims.

The Beetle Turbo R-Line model replaces the Beetle Turbo with Sunroof, Sound, and Navigation. Externally, the R-Line model is differentiated by the more aggressive front and rear bumpers, 19-inch “Tornado” aluminum-alloy wheels, R-Line badging, and Bi-Xenon headlights with LED DRLs.

Inside, the R-Line model features custom stainless-steel kickplates, a steering wheel badge, and a unique “chrome vanadium” dashboard panel.

Base price for the Beetle Turbo R-Line will be $30,135 when equipped with the 6-speed manual.

KBB.COM tabs VW Jetta Hybrid a Top 10 Green Car

WEBSITE Editors recommend the Jetta Hybrid for eco-conscious drivers 

JettaHybrid0014
BY GERRY MILES
Just in time for Earth Day, editors at Kelley Blue Book named the VW Jetta Hybrid as one of its 10 Best Green Cars for 2013.  Each year, editors at KBB.com choose 10 vehicles for “eco-friendly drivers in the market for a new car ”who are looking to “get more miles from each gallon”.
In selecting the Jetta Hybrid, KBB.com editors said: “The first gas-electric Jetta is 1) a fun-to-drive European sedan that 2) returns 45 combined mpg and 3) starts under $26,000. The Jetta Hybrid is a triple threat that lets you go green and have fun at once.”
“The Jetta Hybrid is a hybrid vehicle that doesn’t make consumers compromise—it’s a practical, fuel-efficient daily commuter infused with Volkswagen’s “fun-to-drive” DNA,” said Rainer Michel, Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. “We’re honored that the expert editors at KBB.com have recognized the 2013 Jetta Hybrid as one of their top green cars this year.”
The 2013 Jetta Turbo Hybrid, starting at $24,995, is powered by the only turbocharged engine and DSG® dual-clutch automatic transmission in the segment, and offers world-class audio with the available exclusive Fender® Premium Audio System.
For more information about KBB.com’s 10 Best Green Cars of 2013, visit www.kbb.com/car-reviews-and-news/top-10/10-best-green-cars-2013/

Chrysler has top Super Bowl spots … again

By Gerry Miles

While Super Bowl commercial are meant to generate a stir from the viewers with either touching moments (see the young Clydesdale spot from Budweiser) or a sense of humor (think talking babies in E-Trade commercials) or outright shock and surprise (think Go Daddy! on almost any year but especially the audible sloppy kissing this year), the crown for the most poignant the past few years falls to Chrysler.

Not only did they hit a home run with their with Clint Eastwood’s narration and the 2011 “Imported from Detroit” spot featuring Emminem, but two of the spots from this year have generated their own buzz because they hit home, carried through a heart-wrenching and heart-warming theme of compassion, freedom, hard work and looking out for our own with two-minute spots, making them more costly but more thoughtful in this viewer’s mind.

The first, called “Whole Again, aired near half-time and before the 34-minute third quarter blackout with Oprah Winfrey narrating the dialogue of how we must, should and welcome our soldiers back from the battlefields because it’s the right thing to do and remember that freedom is not free.

In the second, Ram Truck brand’s video features ‘So God Made a Farmer’ words delivered some three decades ago by legendary radio broadcaster Paul Harvey and all original photography is used to recall how deft a farmer must be to tend to cattle, fields, crops, and always be ready to improvise, specialize and harmonize on the delicate balance he walks daily while serving his fellow man at his craft.

Toyota’s RAV4 spot was pure fun and auto aficionados are still trying to count the number of cars they spotted in the Fast and Furious 6 commercial. Hyundai’s “Stuck” commercial that showed the benefits of a turbo-powered car to zoom past a leaking hazwaste truck, or flatbed with warheads and the like was equally humorous and spot on clever. The buildup to Mercedes’ fourth quarter spot with all the promoting and “Sympathy for the Devil” from the Rolling Stones merely showed off an under $30K that junior can say ‘thanks dad’ for and summarily wreck while driving over his head to show off on a hot summer night. (We used to call those folks the Jetta Jerks who drove their cars like the bargain basement BMW’s they were while behaving badly. Now ‘thanks Dad’ can get the Benz that Janis Joplin only wished for when she recorded her famous lick while stomping her foot to keep time.)

I also noticed the irony that when Mercedes-Benz FIRST put its price in a print/TV spot, it was not for a baby Benz burner but the mid-1990s C-Class to make it seem more attainable and not aspirational. Market research showed it was a desired ride and brand but without the listed price, it fell into the old axiom of “well, if you have to ask … ”

Kudos, again, to Chrysler. They’re made in Detroit, near the heartland of America and the conscious of what we once were as a country and hopefully will strive to be again. Soon.