Kelley Blue Book study reveals ride-sharing, car-sharing services don’t threaten car buying Finds Americans Not Ready to Give Up Freedom Associated with Vehicle Ownership

IRVINE, Calif., March 2016 – The results are in, and according to Kelley Blue Book, ride- and car-sharing is not an imminent threat to new-car buying and vehicle ownership, despite the growing number of services being offered to consumers.  This is just one of many interesting findings from the recent 2016 Kelley Blue Book Ride Sharing/Car Sharing Study, released today by, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.

Commissioned by Kelley Blue Book and conducted by Vital Findings to understand the motivations behind ride-sharing and car-sharing usage, as well as opinions and behaviors surrounding current and future transportation, the survey found that these sharing platforms primarily are used as substitutes for taxis and traditional rental car companies, and have very limited impact on current or future vehicle ownership.  In fact, the expected transportation method of the majority of Americans that currently own or have access to a vehicle (74 percent) is to drive themselves in the next six months.  When asked what statements about owning or leasing a vehicle respondents agree with, 80 percent completely or somewhat agreed that owning or leasing a vehicle provides a sense of freedom and independence, followed by 62 percent that completely or somewhat agreed that owning or leasing a vehicle gives you a sense of pride/success.

Ride-sharing services, including Uber and Lyft, among others, use a Smartphone app for consumers to request and pay for a ride on demand from drivers who typically own the cars they drive.  On the other hand, car-sharing companies, such as Getaround, ZipCar and Car2Go, among others, provide consumers with the opportunity to borrow vehicles and drive themselves, using a Smartphone app to schedule, unlock and pay for borrowed vehicles.

“Ride- and car-sharing services are getting a lot of attention these days, and we wanted to better understand the current landscape of these app-fueled platforms and how they may impact both consumers and the auto industry moving forward,” said Karl Brauer, senior analyst for Kelley Blue Book. “While there are numerous benefits to ride sharing and car sharing, our data reveals that owning a car still reigns supreme, with reliability, safety and convenience all being major factors.”

Looking down the road, the field is relatively level for potential ride-sharing providers to enter the market with more than one-third of respondents (37 percent) giving the most consideration to companies with a ride-sharing app, followed closely by rental car companies (32 percent) and taxi/limo companies (26 percent).  In addition, 24 percent of those surveyed also would consider vehicle dealerships as a potential ride-sharing provider over vehicle manufacturers (16 percent) and individuals with a vehicle (15 percent).  Respondents were least likely (14 percent) to consider tech companies as potential ride-sharing providers.

Similar to ride-sharing, the opportunity for new car-sharing services to enter the market is fairly level, as traditional vehicle rental companies (36 percent), companies specifically created to provide vehicle-sharing (33 percent), and notably, vehicle dealerships (31 percent) were among the most considered car-sharing providers among respondents.

Sample of Additional Findings from Kelley Blue Book Ride Sharing/Car Sharing Study

  • Awareness Doesn’t Mean Use:  Nearly three-quarters of respondents (73 percent) are aware of ride sharing, but only 16 percent have actually used these services, with Millennials and city dwellers leading usage.  As for car sharing, 43 percent of respondents are aware, but only 7 percent use these services.
  • Still Planning to Buy or Lease:  Vehicle-sharing services are viewed as substitutes for taxis (41 percent) and rental cars (39 percent), with more than three-quarters (76 percent) of vehicle-sharing users reporting their intent to purchase or lease their own vehicle within the next two years.
  • Ownership Has Its Benefits:  According to respondents, vehicle ownership is more reliable (81 percent vs. 19 percent for ride sharing; 78 percent vs. 22 percent for car sharing), safer (80 percent vs. 20 percent for ride sharing; 80 percent vs. 20 percent for car sharing) and more convenient (74 percent vs. 26 percent for ride sharing; 75 percent vs. 25 for car sharing) than depending on sharing services.
  • Budget Is Primary Ownership Factor:  Among those surveyed who did not currently own or lease a vehicle, more than half of respondents (57 percent) name affordability, which also was the highest listed reason, as the main deterrent for not purchasing or leasing their own vehicles.  Only 5 percent listed utilizing ride sharing and 3 percent listed car sharing as a reason for not owning a vehicle in the future.
  • Safety First:  More than two-thirds of respondents (69 percent) believe that ride-sharing services are a great way to combat drunk driving; however, only 33 percent of those surveyed deemed ride-sharing to be safe  In fact, 48 percent stated they wouldn’t be comfortable riding alone with a ride-share driver.

The national survey reveals the responses from more than 1,900 U.S. residents between the ages of 18-64 years old, weighted to Census figures by age, gender and ethnicity that have a variety of residential and ownership patterns.


Kelley Blue Book names 2016 Best Family Cars Conduct Extensive Tests, Determine Vehicles that Best Fit Family Needs;
All-New Car Seat Section Details How Rear-Facing & Forward-Facing Child Seats Fit 

IRVINE, Calif.  – The vehicles deemed the 16 Best Family Cars of 2016 were announced today by Kelley Blue Book,, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. After extensive testing and evaluation, with a keen focus on safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats, the expert editors recommend their choices for a diverse group of vehicles that best meet the needs of today’s modern families.

“For two weeks’ time we drove, lived-with, folded-down-seats-of, paired-phones-to and installed-baby-seats-in each and every one of the contenders,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s “We loaded cargo, contorted ourselves into third rows, watched movies on rear-seat screens, toted rowing teams to marinas – in short, we did everything that you and your family might do with a vehicle day-to-day. And we did all this with a certain sense of what a family needs and wants, since many of our testers are simultaneously parents of kids ranging from mid-twenties to newborn. So this wasn’t just a cursory exercise, but instead it drew heavily upon our family-car experiences, needs and wants.”

After extensively testing two dozen Best Family Cars finalists, the editors decided upon a list of 16 vehicles that they feel are befitting the title Kelley Blue Book Best Family Cars of 2016. While 16 might seem like a high number, the goal is that these vehicles can be divided into logical subsets that will make each family’s new-car shopping much easier. The list contains three minivans, six sedans, three two-row crossover/SUVs and four three-row SUVs.

Kelley Blue Book’s 16 Best Family Cars of 2016

Vehicle Type  Year    Make       Model        Model’s Best Family Car Highlights

Sedan           2016    Honda    Civic         All-around great car,’s Overall Best Buy of 2016, generous standard equipment, loads of safety features, cool new redesign.

Sedan          2016     Honda    Accord       Roomy, high-quality interior, added style and safety from recent refresh, solid drivetrain, good economy.

Sedan         2016      Kia         Optima’s Midsize Car Best Buy of 2016, stylish, feature-packed, family friendly.

Sedan         2016     Chevrolet Malibu       All-new redesign, additional safety and efficiency, comfortable and accommodating interior makes it easy to stay connected.

Sedan         2016     Chevrolet Impala       Roomy cabin and trunk, technologically sophisticated, contemporary looks, multiple drivetrain choices.

Sedan         2016     Hyundai  Sonata       Value pricing and class-leading warranty combined with solid resale value and refinement all can take on class leaders.

2Row Crossover/SUV

2016   Honda      HR-V           All-new nameplate in hot segment, surprisingly roomy second row, great for a small family in the city.

2016     Honda      CR-V            Versatile, enjoyable and practical, makes excellent use of space, one of the roomiest small SUVs available, enviable resale value.

2016     Subaru      Outback       Outstanding room for both passengers and cargo, benefits of both wagon and SUV, excellent AWD and capable off-roading abilities provide peace of mind.


2016      Kia           Sedona           Style and function, modern interior, impressive available safety features at affordable price, less bulky feel compared to other minivans.

2016       Honda     Odyssey          Unparalleled combination of flexibility, seating, on-road dynamics/features, Wide Mode easily fits three car seats across 2d row.

2016      Toyota       Sienna             Versatile, flexible, capable, only minivan to offer optional AWD, high resale value and IIHS Top Safety Pick+ for minivans.

3-Row Crossover/SUV

2016      Nissan       Pathfinder        Available around-view monitor, no child seat hassle with EZ Flex & Glide system, pitch-perfect on the road.

2016       Toyota        Highlander       Solid combination of comfort, quality, space and convenience features, unsurpassed level of powertrain choice.

2016        Honda        Pilot                Totally redesigned, “the family-friendliest midsize SUV in existence,” sophisticated suite of available driving technologies, all-star accommodations.

2016         Chevrolet     Tahoe             Truck-based SUV w/ towing/off-roading capabilities, recent redesign, various connectivity features, carries up to 9 people and gear.

In addition, all-new for the 2016 Best Family Cars list, this year the editors took specific notes about how three different types of child safety car seats (a rear-facing infant seat, a convertible seat that can be installed either rear-facing or forward-facing, as well as a forward-facing booster seat) fit specifically into each of the vehicles on this year’s list. This section details helpful information for parents who have children of car-seat age (which typically is from birth through the elementary school years), including ease of installation, how leg room and passenger fit is affected in each vehicle when using various types of car seats, and more.

The editors extensively tested 24 potential Best Family Cars contenders for 2016 over a two-week period. Runners-up for this year’s Best Family Cars list included the 2016 Ford F-150, 2016 Ford Explorer, 2016 Hyundai Tucson, 2016 Kia Soul, 2016 Ram 1500, 2016 Subaru Crosstrek, 2016 Toyota Avalon and 2016 Toyota Camry.

51% of car shoppers use mobile device in vehicle research


WESTLAKE VILLAGE, Calif.: — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.

The study analyzes how new-vehicle buyers use digital devices— tablets, smartphones and computers—to gather information prior to purchase, as well as which websites and apps they use during the shopping process. The study also examines what content new-vehicle buyers access during their shopping process and which content they find most useful.

For more information about the 2015 New Autoshopper Study visit

The proliferation of digital information accessible through mobile devices continues to change the way new vehicles are shopped for by consumers. Since 2012, the use of tablets for automotive shopping has increased by 83 percent and smartphone automotive shopping has increased by 70 percent. More than half (51%) of new-vehicle shoppers use a mobile device to gather automotive information prior to purchase. In particular, 34 percent of new-vehicle shoppers use a smartphone for automotive research and 33 percent use a tablet.


“Outside of the home, the location where new-vehicle shoppers most frequently use their  smartphone to conduct auto research prior to purchase is at a dealership,” said Arianne Walker, senior director, automotive media & marketing at J.D. Power. “Nearly half (48%) of new-vehicle buyers that shop on a mobile device use their smartphone and 13 percent use a tablet for information gathering while at the dealership primarily to access vehicle pricing as well as model information, inventory searches and special offers and incentives.”

The manner in which new-vehicle shoppers locate the actual vehicle they seek is also going digital. Nearly one-third (30%) of new-vehicle shoppers find the vehicle they purchase on either a manufacturer website, a third-party website or their dealer’s website.
In addition, new-vehicle shoppers are initially contacting their dealer digitally. While a majority of shoppers make their initial contact by simply walking into a dealership, nearly one-fourth (24%) do so digitally by email, the dealer website, request an online quote, text, online forum or Facebook.

More of these new-vehicle shoppers are entering the process with a specific make or model in mind. Nearly half (49%) of new-vehicle shoppers know either the exact make or model they initially want and purchase it. This has increased dramatically from 2013 when just 43 percent bought the exact make or model they had in mind. This shift translates into a decrease in the number of vehicles these digital shoppers consider when they first began visiting dealerships to an industry average of 2.4 vehicles in 2015 from 2.6 vehicles in 2013.

Top Websites Used for Automotive Shopping

  • More than 9 in 10 of new-vehicle Internet shoppers visit at least one manufacturer brand website when shopping for a vehicle. Site visitors find manufacturer brand websites to be most useful for their model information and vehicle configurators.
  • While 83 percent of new-vehicle Internet shoppers visit at least one dealership website, 75 percent visit their selling dealership’s website.
  • Eight in 10 new-vehicle Internet shoppers visit a third-party site for automotive information.

o   The three most frequently visited third-party sites have remained consistent since 2012 (listed in alphabetical order): Consumer Reports,, and Kelley Blue Book.

o   Among the 35 third-party sites measured in the study, TrueCar has experienced the largest increase in site visitation.

o   Compared with other automotive sites, third-party sites are found to be especially useful for vehicle comparisons and vehicle ratings/reviews.

The 2015 New Autoshopper Study is based on responses from more than 18,900 purchasers and lessees of new 2013 to 2015 model-year vehicles who used information gathered digitally during the shopping process. The study was fielded between February 6, 2015, and July 7, 2015.


Honda’s 2014 CR-V is on sale for $22,945

2014 Honda CR-V EX-L AWD.

2014 Honda CR-V EX-L AWD.


Given that last year’s CR-V had the new styling shape, whereby the backside looked like Marty Feldman’s take on Quasimodo in “Young Frankenstein” years ago – so said some, there’s little that’s new in the strong-selling compact cute ute that has helped buoy and broaden Honda’s line so well for so long in 2014.

Oh yeah there’s new prices, of course. The 2014 CR-V is on sale today with MSRP starting at $22,945 for the two-wheel-drive LX edition up to $30,445 for the EX-L with Navi and all-wheel-drive (AWD) and a 5-speed automatic transmission.

All CR-Vs are driven by a 2.4-liter, 185 hp, i-VTEC 4-cylinder engine with 163 lb-ft. of torque (SAE net), mated to a 5-speed automatic transmission. The front-drive CR-V has EPA ratings of 23/31/26 mpg city/highway/combined while the AWD numbers dip a bit: 22/30/25 mpg city/highway/combined.

The full press release follows below.

TORRANCE, Calif., Aug. 6, 2013 – The Honda CR-V returns for the 2014 model year as one of the most fun and functional compact SUVs in America. With its upscale styling, excellent fuel efficiency and its impressive list of standard convenience features, the 2014 Honda CR-V remains the smartest choice in its segment. The CR-V provides car-like interior comfort, a smooth, quiet ride and innovative features, making it a great fit for families or anyone with an active lifestyle.

The Honda CR-V has earned a host of favorable ratings, including a National Highway Traffic Safety Administration (NHTSA) 5-star Overall Vehicle Score1 and a 2013 TOP SAFETY PICK designation from the Insurance Institute for Highway Safety (IIHS). It has also garnered awards and accolades from, Kelley Blue Book’s, U.S. News & World Report and others. The CR-V finished 2013 as the best-selling SUV in America. The 2014 Honda CR-V goes on sale today, with prices starting at $22,945.2

The CR-V model lineup carries over for 2014, starting with the remarkably well-equipped CR-V LX with standard one-pull fold-flat rear seats, cruise control, Bluetooth® HandsFreeLink™, air conditioning, rearview camera, 160-watt 4-speaker audio system with Pandora® interface (with compatible smartphones) and more. The CR-V EX, the most popular trim, adds premium features including a power moonroof, upgraded 6-speaker audio system and 17-inch alloy wheels.

2014 Honda CR-V EX-L AWD interior.

2014 Honda CR-V EX-L AWD interior.

The EX-L adds a leather-trimmed interior, a 328-watt 7-speaker audio system with XM® Radio3 and much more. Also available on the CR-V EX-L are a Honda Satellite-Linked Navigation System4 with Voice Recognition™ and FM Traffic, or a DVD Rear Entertainment System5. Real Time AWD (all-wheel drive) is available on all models.

2014 Honda CR-V Pricing and EPA Data
Model Transmission MSRP2 EPA MPG Ratings6
CR-V LX (2WD) 5-Speed Automatic $22,945 23/31/26
CR-V LX (AWD) 5-Speed Automatic $24,195 22/30/25
CR-V EX (2WD) 5-Speed Automatic $25,045 23/31/26
CR-V EX (AWD) 5-Speed Automatic $26,295 22/30/25
CR-V EX-L (2WD) 5-Speed Automatic $27,695 23/31/26
CR-V EX-L (AWD) 5-Speed Automatic $28,945 22/30/25
CR-V EX-L w/ Rear Ent. Sys. (2WD) 5-Speed Automatic $28,395 23/31/26
CR-V EX-L w/ Rear Ent. Sys. (4WD) 5-Speed Automatic $29,645 22/30/25
CR-V EX-L w/ Navi (2WD) 5-Speed Automatic $29,195 23/31/26
CR-V EX-L w/ Navi (AWD) 5-Speed Automatic $30,445 22/30/25

All CR-V models feature an exterior Expanded-View Driver’s Mirror that adds an additional 5.5 degrees of visibility at the outer edge of the mirror’s field of view, which can assist the driver in detecting other vehicles or road conditions that they might not otherwise see in a conventional mirror.

Versatile Interior
The CR-V’s roomy 5-passenger interior has lots of storage room and utility whereby the innovative Easy Fold-Down 60/40 Split Rear Seatback can be quickly folded using release levers located near the tailgate opening or a pull-strap accessible from either rear door.

The CR-V features sophisticated instrumentation that includes a standard full-color “intelligent” Multi-Information Display (i-MID) that offers a range of customizable features via fingertip controls on the steering wheel. A multi-angle rearview camera, standard on all models, provides a choice of three different views on the i-MID or optional navigation screen.

Comprehensive Safety
As standard equipment, every CR-V incorporates:

  • a VSA® electronic stability control system
  • ABS with Brake Assist
  • driver and front-passenger airbags
  • side-curtain airbags with roll-over sensor
  • front-side airbags with a passenger-side Occupant Position Detection System (OPDS)
  • front seat design that can help reduce the severity of neck injury in the event of a rear collision.

An Advanced Compatibility Engineering™ (ACE™) body structure helps make the CR-V highly effective at absorbing and dispersing the energy of a frontal crash.

All CR-V models are powered by a 2.4-liter i-VTEC 4-cylinder engine with 185 horsepower and 163 lb-ft. of torque (SAE net), paired with a standard 5-speed automatic transmission. Real Time AWD with the Intelligent Control System further harnesses available traction in low-grip driving conditions. The CR-V has an EPA fuel economy6rating of 23/31/26 mpg city/highway/combined for the front-wheel-drive model and 22/30/25 mpg city/highway/combined for the AWD model.

Responsive Chassis
With its front MacPherson strut and rear multi-link fully independent suspension, the CR-V chassis is designed to maximize driving enjoyment, passenger comfort and confidence. All CR-V models feature Motion-Adaptive Electric Power Steering (EPS) that works with the standard VSA and Electric Power Steering to detect instability in slippery road conditions and automatically initiate steering-wheel inputs that prompt the driver to steer in the correct direction.

In the U.S., CR-Vs are manufactured at the Honda of America Manufacturing, Inc., East Liberty Auto Plant in Ohio from domestic and globally sourced parts.

Connect with Honda:
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KBB.COM tabs VW Jetta Hybrid a Top 10 Green Car

WEBSITE Editors recommend the Jetta Hybrid for eco-conscious drivers 

Just in time for Earth Day, editors at Kelley Blue Book named the VW Jetta Hybrid as one of its 10 Best Green Cars for 2013.  Each year, editors at choose 10 vehicles for “eco-friendly drivers in the market for a new car ”who are looking to “get more miles from each gallon”.
In selecting the Jetta Hybrid, editors said: “The first gas-electric Jetta is 1) a fun-to-drive European sedan that 2) returns 45 combined mpg and 3) starts under $26,000. The Jetta Hybrid is a triple threat that lets you go green and have fun at once.”
“The Jetta Hybrid is a hybrid vehicle that doesn’t make consumers compromise—it’s a practical, fuel-efficient daily commuter infused with Volkswagen’s “fun-to-drive” DNA,” said Rainer Michel, Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. “We’re honored that the expert editors at have recognized the 2013 Jetta Hybrid as one of their top green cars this year.”
The 2013 Jetta Turbo Hybrid, starting at $24,995, is powered by the only turbocharged engine and DSG® dual-clutch automatic transmission in the segment, and offers world-class audio with the available exclusive Fender® Premium Audio System.
For more information about’s 10 Best Green Cars of 2013, visit

2014 Honda Odyssey to Debut at New York Auto Show

2013 Honda Fit EV and 2013 Accord Plug-In Hybrid to be revealed in Big Apple


When Honda first debuted its revamped Odyssey minivan, it used the grand scale of the New York Auto Show – with a press kit that featured King Kong climbing a sky scraper. In reality, outside, Honda’s Odysseys were smaller, compact and used for taxis with great success before they upscaled the Odyssey and the rest has been history.

Honda promises new, innovative features, of course. It also trumpets that its 2013 Odyssey is already an IIHS Top Safety Pick, an AutoPacific Ideal Vehicle Award winner, an ALG Residual Value award winner, and one of the Best Family Cars of 2012 according to the editors of Parents Magazine/ and Kelley Blue Book’s

Also on display will be the 2014 Accord Plug-In Hybrid and 2013 Fit EV, will be on display at the Honda booth during NYIAS press and public days. Both the 2014 Accord Plug-In and the fully-electric Honda Fit EV were recently launched at select Honda dealerships in New York.

With an EPA fuel economy rating of 115 MPGe in electric-only mode, the Accord Plug-In is the most efficient sedan in America, and also the first production car to meet the U.S. EPA’s more stringent LEV3/SULEV20 vehicle emissions standard. The five-passenger all-electric 2013 Honda Fit EV delivers 189 lb-ft of torque from its electric motor and features a fully independent, multi-link rear suspension that serves as the foundation for Honda’s fun-to-drive EV with an EPA estimated driving range of 82 miles


Scion iQ Wins 2013 Kelley Blue Book’s 5-Year Cost to Own Award

2013 Scion iQBy Gerry Miles

 If good things come in small packages – think of a great cup of coffee, a smart phone, or women might prefer a gift in a red box from a certain well-named jeweler (or so I’ve heard) – then it might not surprise some that Scion’s microcar iQ (no, it’s NOT part of the Apple i-naming convention nor affiliated with the computer giant in Cupertino, California), won top honors for its low cost to own and operate in Kelley Blue Book’s 5-Year Cost To Own Award.

Although the 2013 Scion iQ is a relatively new car, KBB folks praised its value, fuel economy and style to name but a few laurels. The full report of the annual review and awards is found on the link at the bottom of the included Scion press release. Love it or leave it, it’s an impressive award that might show the IQ of the potential or current owner.

Here’s the full release from Scion …

TORRANCE, Calif., Feb. 5, 2013 – The 2013 Scion iQ earned a 5-Year Cost to Own Award from Kelley Blue Book today in recognition of its lowest projected costs of ownership in the subcompact category.

Kelley Blue Book 5-Year Cost to Own information is developed usingKelley Blue Book® Residual Values to calculate depreciation costs for new cars. The analysis also considers costs such as fuel, insurance, maintenance and repair costs.

“Although Scion iQ is small in size, the 2013 Kelley Blue Book 5-Year Cost to Own Award proves it’s big on value,” said Scion Vice President Doug Murtha. “For the urban driver looking for maneuverability, impressive fuel economy and style, the iQ is an excellent choice.”

The iQ is equipped with a 1.3-liter, four-cylinder engine that produces 94 horsepower and 89 lb.-feet of torque. The engine is paired with a Continuously Variable Transmission (CVT) that helps deliver smooth acceleration and excellent fuel efficiency. The iQ is rated an Ultra Low Emission Vehicle (ULEV-II) and achieves an EPA-estimated combined fuel economy rating of 37 miles per gallon.

To add even more value, the iQ comes standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles whichever comes first, and three years of 24-hour roadside assistance.

For more information about the 2013 5-Year Cost to Own Award, visit