BY GERRY MILES
It’s not often that I can outright support the various knickknacks sold by automakers to sate their loyal buyers’ needs, but this is an exception.
Dodge and now Ram has produced some wonderful commercials and tag lines, going back to “Made in Detroit” to last year’s heartfelt commercial “The Farmer in All of Us.”
Now that commercial, and some of the shots are featured in a book and sold as separate prints that would look smart hanging in an office or almost anywhere.
The 300-page book is really a wonderful photographic essay, available at http://www.ramtrucks.com/outfitter, as part Ram’s ‘Year of the Farmer’ initiative launched with Super Bowl ad last year. Proceeds from the sale benefit the National FFA Organization’s ‘Give the Gift of Blue’ program
“The Farmer in All of Us: An American Portrait” is $45 online and should hit retail stores for the spring of 2014.
To create the book, 10 world-class photographers traversed America’s heartland over three weeks to capture the essence of the farmer. Paul Harvey’s “So God Made a Farmer” speech served as their inspiration. The photographers’ original goal was to create the visual backdrop for a television commercial celebrating the “Year of the Farmer.” The two-minute tribute aired during Super Bowl XLVII, stopping the nation in its tracks.
The book includes more than 240 photos conveying the same spirit as the Ram Truck brand, which celebrates the values of dignity, fellowship and sacrifice through hard work. Just as the “Farmer” television video did, the book aims to inspire the next generation of America’s farmers.