New Rolls Royce Wraith is highly ‘fashionable’

Olivia Palermo with the Rolls Royce Wraith in New York City.

Olivia Palermo with the Rolls Royce Wraith in New York City.

Fashion connoisseur Olivia Palermo was among the first to view the new Rolls-Royce ‘Wraith – Inspired by Fashion’, receiving its world premiere this evening in New York. Olivia, renowned for her impeccable sense of style, enjoyed a private preview of the motor car before the event opened to a high profile roster of guests including fashion designers, commentators and other famous faces.

The global debut of ‘Wraith – Inspired by Fashion’ took place at New York’s PRATT Institute as part of the PRATT Presents Women of Influence in the Business of Style event and was also available to view via an authenticated feed on PERISCOPE©, the new live-streaming App of Twitter©.

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Most powerful Rolls Royce – the Wraith – debuts at Geneva

Rolls Royce WraithBY GERRY MILES

Finally, Rolls Royce has made a car that looks sporting, fun to drive, and like it’s not a cast off from yet another sequel of Arthur or other rich-man movie that would feature an updated version of Thurston Howell III or 13th.

After what seemed two months of slowly released teaser photos, Rolls Royce finally pulled back the cover to reveal its fastback coupe, also its most powerful car ever.

Most powerful? Yup, so spaketh RR CEO Torsten Muller-Otvos who noted that the new fastback coupe “promises the sense of adventure and speed.” In a Rolls? Good show!

Power will generate from a 6.6-liter, 624 hp, twin-turbo V-12 that also summons up some 590 pound-feet of torque. A new 8-speed transmission from Germany’s ZF will handle the power requests that can move from 0 to 60 mph in a reported 4.4 seconds.

Adding a new GPS-like twist to the performance angle, Wraith’s new 8-speed is what they called “satellite aided” meaning that it will synch it with the coupe’s Nav System so that you’re always in the optimum setting. Let’s hope MyFordTouch never attempts that. Please.

If you like high-tech doo-dads, one options allows the buyer to activate 1,340 fiber-optic strands in the ceiling to create a very realistic night-time effect. Why you’d want that, I’ve no idea, but you can have it if you want it.

The name, Wraith, incidentally, traces its heritage back to one of the marque’s more legendary badges, dating back to 1938 and a production run that totaled just 492 cars – though the maker later followed with the Silver Wraith.  Clearly, Rolls has bigger aspirations this time, at least in relative terms.

It is destined to roll into showrooms later this year.

The cost? $318,000. Seems almost affordable, doesn’t it?

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The full presser is found below. Enjoy.

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marque also presents a unique character defined by power, style and drama. With just a hint of the noir.

“Today we launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” commented Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

Rolls-Royce Chairman and BMW Group board member Harald Krüger added the following: “The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of groundbreaking new models like Rolls-Royce Wraith, a magnificent addition to the product range.”

In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780 Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as “navigate to Piccadilly in London.”

Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy Rotary Controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Europe, Wraith will be priced at c. €245k. Confirmation and further pricing details in all markets will be revealed later in the year.

First deliveries of Wraith will be made to customers in the final quarter of 2013.

Rolls Royce Wraith will be a fastback

Rolls Royce Wraith

Rolls Royce Wraith

By Gerry Miles

The fourth and allegedly final image of the Rolls Royce Wraith was released, showing off a fastback silhouetted styling, showing off but three lines that draw the car’s profile.

In the words of Giles Taylor, Rolls-Royce Motor Cars Design Director:

“The purposeful fastback profile is Wraith’s defining element.
Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.

It works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. In contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to Wraith’s dynamic statement.

In my view the most successful designs always come down to three or four lines.”

The Wraith will be unveiled at the upcoming Geneva Auto Show. Stay tuned.

Third Rolls Royce Wraith image released

By Gerry Miles

With its third teaser image of its upcoming Wraith model, Rolls Royce released a picture of its door panel showing off its style, class and attention to detail.

Wraith_PanelA press release said the car – to be shown off at the Geneva Auto Show – features the softest ‘Phantom-grade’ leathers and open pore wood named Canadel Panelling. The interior is supposed to hint at the interior of an ultra-luxury yacht.

Wraith3Another picture, of the clock, is said to be shown off with Blood Orange needle tips that point to the car’s dynamic potential, while paying homage to the marque’s aviation heritage.

Like every Rolls-Royce, the Wraith is built entirely by hand.

Rolls Royce releases another Wraith teaser photo

By Gerry Miles

Rolls-Royce Motor Cars released its second teaser image of its next model, Wraith, a hand-built motor car that exudes hallmark Rolls-Royce luxury and comfort full of what it calls power, style and drama. I didn’t think anyone driving a Rolls wished to have drama.

Rolls Royce Wraith teaser photo

Rolls Royce Wraith teaser photo

For 108 years, effortless power delivery has been inherent to the Rolls-Royce brand promise.

This image shows the Wraith’s rear haunches – RR’s terms – a cue of its promise of dynamism – or perhaps power on this side of the pond.
Said the Rolls’ release … “In times gone by, when asked the question, Rolls-Royce would simply reply, “Adequate, Sir”.

RR has a different answer when it’s posed for the Wraith:  “More than ample.”

Stay tuned for the reveal at the Geneva Motor Show on March 5.

Rolls Royce Wraith image released in advance of 2013 Geneva Motor Show

Press teaser image of the Rolls Royce Wraith

Teaser image of the Rolls Royce Wraith

Rolls-Royce Motor Cars today publishes the first official image of its new model Wraith, which will be launched at the Geneva Motor Show in March 2013.

The graceful silhouette gives expression to a bold and thoroughly contemporary luxury motor car. Flowing lines hint at the extraordinary power and dynamic promise of the most powerful Rolls-Royce in history, yet also highlight design cues that can be traced through the model generations.

Rolls-Royce Wraith evokes the pioneering spirit and lust for adventure that drove company forefather the Honourable Charles Rolls – the consummate gentleman racer. But like Rolls, Wraith will also be steeped in the trappings of luxury and opulence.

When Wraith is present, for that fleeting moment, the world will stand still.