BMW’s i3 to be shown off in Super Bowl spot

The all-electric BMW i3 will be featured in a 60-second TV commercial during this year's Super Bowl on Feb. 1.

The all-electric BMW i3 will be featured in a 60-second TV commercial during this year’s Super Bowl on Feb. 1.

Woodcliff Lake, NJ –  BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter.

“As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”

BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).

Muppets highlight new 2014 Toyota Highlander during Super Bowl spot

Terry Crews and the Muppets in a scene from their Super Bowl ad for the all-new Toyota Highlander

Terry Crews and the Muppets in a scene from their Super Bowl ad for the all-new 2014 Toyota Highlander. (All photos courtesy of Toyota)

Spot also boosts “Muppets Most Wanted” movie that screens March 21, 2014

 BY GERRY MILES

Using the company’s tag line “Let’s Go Places” Toyota has joined with the Muppets for a new 60-second Super Bowl spot called “Joyride” that hypes the 2014 Toyota Highlander as well as the upcoming Muppet movie release in March.

Although the car is supposed to be the star of the show, Disney’s Muppets confound actor Terry Crews, who stars in the TV show “Brooklyn Nine-Nine.” 

With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about “unborifying” his lifestyle as they “borrow” his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises—and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than 12 Muppets, the all-new Toyota Highlander has plenty of room for everything—everything except boring.

Kermit the Frog tells viewers he's always up for a fun ride in the Toyota "Joyride" commercial for the upcoming Super Bowl.

Kermit the Frog tells viewers he’s always up for a wild ride in the Toyota “Joyride” commercial for the upcoming Super Bowl.

“We’re always game for a wild ride,” said Kermit the Frog, who makes a special appearance in the campaign, “as long as Animal’s not driving. He doesn’t quite get the whole concept of brakes.”

Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as “Arrested Development” and “The Newsroom,” and films “The Expendables” franchise, “Bridesmaids” and “The Longest Yard.”

According to wikipedia, Crews was drafted by the Los Angeles Rams in the 11th round of the 1991 NFL Draft. During his career he played for the Rams, San Diego Chargers, the Washington Redskins and the Philadelphia Eagles.

Former NFL player Terry Crews joins with Kermit the Frog among other Muppets in the upcoming Toyota Highlander Super Bowl spot.

Former NFL player Terry Crews joins with Kermit the Frog among other Muppets in the upcoming Toyota Highlander Super Bowl spot.

In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.

The broadcast spot and social media activities were developed in partnership with Saatchi & Saatchi LA, Conill and 360i. “Joyride” will air during the second quarter of the game. For a preview of the commercial, click here:

After the Super Bowl, Toyota and Disney extended its collaboration featuring the Highlander in the March movie, starring Muppets stars, “Muppets Most Wanted”. The film stars the Highlander, Ricky Gervais, Ty Burrell and Tina Fey, in a flick that takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.

Sounds very “unboring” to be sure.

 

Hyundai books 2 Super Bowl ads for 7th straight year

BY GERRY MILES

If you need to know how big a first impression is in the marketing world, one might watch the red carpet arrival for the Oscars as Hollywood shows off to itself and the world.

There are numerous other award shows with their outrageous costume arrivals and acts, such as Lady Gaga or Miley Cyrus who seems to have upstaged even Madonna in her prime.

In the world of TV commercials, the National Football League’s Super Bowl is king.

For the seventh straight year, Hyundai is betting (hypothetically of course) that the two 30-second spots it has booked for the Feb. 2, 2014 extravaganza will pay big dividends.

“The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “We look forward to being a part of advertising’s biggest day again and we can’t wait to show off our new ads and industry-leading products.”

Advertising strategies and treatments are still being developed the company reported. “We’re not quite ready to discuss which vehicles we’ll be featuring,” said Shannon. “But as football fever begins again across the country, we couldn’t wait any longer to let everyone know that we’ll be back for Super Bowl XLVIII.”

Hyundai celebrates college football rivalries to bound, create brand loyalty

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BY GERRY MILES

To celebrate what they call the most loyal automotive fans, according to Brand Keys, Hyundai enters its third year of college football marketing by trying to connect its owners with the most passionate fans and traditions in college football.

“Maintaining our involvement with these legendary programs allows us to combine the passion of college football fans with Hyundai’s pursuit of excellence and outstanding customer loyalty,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “We are able to expose fans to Hyundai’s lineup and continue our tradition of being part of the nation’s highest-profile sporting events.”

Game Day Events

Hyundai has again partnered with 25 powerhouse football programs to bring 154 on-site events to stadiums across the country. At 25 featured games, the on-site experience called The Hyundai Fieldhouse will be a destination for fans to watch other games around the country and enhance their pre-game activities.

The Fieldhouse will give fans the opportunity to check out the latest vehicles in Hyundai’s lineup and play tailgating games to win co-branded school gear like t-shirts and sunglasses. Hyundai will also showcase an “Ultimate Tailgate Vehicle,” a 2013 Santa Fe modified for any and all pre- and post-game celebrations along with a 2013 Veloster Turbo.

By participating in Hyundai’s on-site experience, one lucky fan will have a chance to win a 2014 Veloster Turbo. Each time a fan enters the Hyundai space, they can check-in on Facebook and be entered to win a new car. Last year, Illinois fan David Peterson took home a 2013 Santa Fe Sport.

38820_1_1Yahoo! The Loyalty Report Editorial Content

Online, Hyundai is collaborating with Yahoo! Sports’ ThePostGame to create the Loyalty Report (LoyaltyReport.com). The Hyundai-branded editorial section created by Yahoo! Sports writers, editors and bloggers will highlight the amazing loyalty college football fans show their school. There will be 13 weeks of original content with a new school being featured each week.

The content will include a 13-episode video series showcasing fans and their tailgate traditions, weekly columns on the history of college football and its most historic rivalries, and another 13-episode video series telling human interest stories of the game’s most dedicated fans.

Lens of Loyalty Student Film Contest

There is no one better at knowing a school’s football traditions than the current students. Hyundai is asking the film programs at its partner schools to submit a one-page treatment for a film that showcases football-related traditions that inspire the students, alumni and fans.

From those treatments, Hyundai will choose the finalists to move onto the film-making process with each finalist receiving $10,000 to produce the film. The resulting 2-5 minute films will be posted on Hyundai’s web properties, including its YouTube page, where a winning film will be chosen by a panel of judges. The winning film school will earn an additional $10,000 and bragging rights among some of the country’s best film programs.

Hyundai Sun Bowl

To cap off the season, Hyundai will continue its title sponsorship of the Hyundai Sun Bowl. The Sun Bowl is the second oldest college football bowl game in the nation and matches teams from the ACC and Pac-12 conferences. This year’s game will mark the 80th anniversary of the Sun Bowl and is scheduled for Tuesday, Dec. 31 at noon (MST) at Sun Bowl Stadium and will be broadcast on CBS.

Partner Schools

The 25 teams include:

  • Alabama
  • Arizona
  • Arizona State
  • Arkansas
  • Auburn
  • Boston College
  • BYU
  • Cal Berkeley
  • Clemson
  • Connecticut
  • Florida
  • Florida State
  • Georgia
  • Georgia Tech
  • Michigan
  • Ohio State
  • Oregon
  • Pittsburgh
  • South Carolina
  • Syracuse
  • Tennessee
  • Texas
  • UCLA
  • Virginia Tech
  • Wisconsin.

The campaign will also be supported by television, print, radio, social media and online advertising. Hyundai will air spots throughout the season on CBS, ABC/ESPN, FOX and FOX Sports 1. Targeted radio, print and online advertisements will reach diehard college football fans on the channels, magazines and websites they frequent the most.

Madden NFL 25 to feature GMC vehicles

The 2014 GMC Sierra Denali in-game of EA SPORTS Madden NFL 25 coming August 27.

The 2014 GMC Sierra Denali in-game of EA SPORTS Madden NFL 25 coming August 27.

First-ever vehicle integration in football video game’s 25 years

Feature 2014 GMC Sierra pickup, Yukon, Acadia, Terrain

BY GERRY MILES

 On the eve of NFL training camps opening up, GMC, already the the Official Vehicle of the NFL, scored a coup and a marketing touchdown to become the official vehicle of EA SPORTS Madden NFL 25.  The 25th anniversary edition of the popular video game goes on sale  Aug. 27.

Fans will have the opportunity to complete a hand-picked GMC Collection of Professional Grade players, which can be found through the purchase of Madden Ultimate Team packs.

Various GMC vehicles will appear at various points during the game, including after a Super Bowl victory when the MVP receives a vehicle as part taking top honors.

GMC will become the official vehicle of EA SPORTS Madden NFL 25 coming August 27.

The GMC Official Vehicle of the NFL logo, vehicle imagery and other branding will be displayed on scoreboards and in the advertising around select stadiums.

During the NFL season, GMC selects a “Never Say Never Moment of the Week,” the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season. Replays require an Internet connection and an Origin Account required to play. Account creators must be at least 13 years old.

GMC's “Never Say Never Moment of the Week” can be downloaded and re-enacted in EA SPORTS Madden NFL 25 coming August 27.

GMC’s “Never Say Never Moment of the Week” can be downloaded and re-enacted in EA SPORTS Madden NFL 25 coming August 27.

From now until August 1, an online sweepstakes will give Madden NFL fans a chance to win tickets to EA SPORTS Tiburon studio in Orlando, Fla., to meet the programmers and test the game before it’s released. The winners will be driven around town in the all-new 2014 GMC Sierra full-size pickup. Contest details are at www.GMCMadden.com/NFL.

“GMC’s association with professional football is rooted in the common bonds of strength and determination,” said Sandra Moore, director of GMC Advertising and Sales Promotions. “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.”

GMC vehicles today are designed primarily in the digital space using advanced computer-aided design programs. The brand’s designers provided EA SPORTS with files used to design real vehicles to develop those seen in the game.

Many GMC model with a rear seat entertainment system, using integrated audio/video ports,  can connect a video game system to play Madden NFL 25 while riding in one of the vehicles featured in the game.