VW releases 2015 model info

2015 Golf TDI

2015 Golf TDI

MODEL YEAR 2015: NEW GOLF FAMILY, REDESIGNED JETTA, AND NEW TDI® CLEAN DIESEL ENGINE HEAD THE CHANGES

In a busy year, Volkswagen will also add a new Golf SportWagen, an all-new Golf R, a redesigned Touareg SUV, and the company’s first U.S.-market EV, the e-Golf

  • All-new Golf is bigger, lighter, and more fuel-efficient than the previous model, seats five, and has a larger trunk than any midsize sedan
  • New Golf GTI has 210-horsepower engine, with improved fuel efficiency and performance
  • e-Golf is Volkswagen’s first full Battery Electric Vehicle for sale in the U.S.
  • Redesigned Jetta offers a better value, more available driver assistance features, and refreshed exterior and interior
  • All-new Golf R, with 292 horsepower, will go on sale during the 2015 model year
  • Jetta SportWagen will be replaced by bigger, even more spacious Golf SportWagen early in 2015
  • Touareg is replaced by a refreshed model that offers new front and rear styling, an even more refined interior, and new available driver assistance features
  • Passat, Beetle, Golf, and Jetta TDI® Clean Diesel models all receive new, more fuel-efficient EA288 engine, with 10 more horsepower

Herndon, VA  – The 2015 model year is momentous for Volkswagen. First of all, the Jetta, Volkswagen’s best-selling car, is redesigned, with new styling and driver assistance systems, as well as improved fuel efficiency and enhanced content. The newly available driver assistance systems include Blind Spot Monitor, Rear Traffic Alert, the Forward Collision Warning system, and Park Distance Control. The Jetta 1.8T model offers improved fuel efficiency thanks to revised aerodynamics, while the TDI® Clean Diesel model also benefits from fitment of the new EA288 diesel engine. In the case of the manual transmission TDI model, EPA estimated highway fuel economy is now rated at 46 mpg, an improvement of 4 mpg.

This model year also marks the introduction of the seventh-generation Golf and Golf GTI models, which are bigger, more fuel-efficient, and better equipped than ever before. The new Golf is available in two forms: powerful and efficient TSI® gasoline and TDI Clean Diesel, powered by the new EA288 turbocharged and direct-injection engine. The Golf GTI comes standard with a 210-horsepower, 2.0-liter TSI engine, with the option of a 220-hp engine with the Performance Package that is available late in the calendar year. Golf and Golf GTI models fitted with the optional Driver Assistance Package have been awarded the coveted TOP SAFETY PICK + from the Insurance Institute for Highway Safety.

In addition, Volkswagen will introduce its first fully electric vehicle to the U.S. market, the e-Golf. Due to go on sale in select markets in November of 2014, the e-Golf has more standard torque and more versatility than any of its closest EV rivals. When it goes on sale, it will have a standard 7.2kW onboard charger and Fast Charging Capability, which allows for 80 percent charge within 30 minutes at select DC fast charging stations. The car should provide an everyday driving range of between 70 and 90 miles, with a maximum range of approximately 115 miles.

Later in the model year, Volkswagen will introduce the all-new Golf R and the Golf SportWagen. The Golf R will feature a 4MOTION® all-wheel-drive system and a turbocharged and direct-injection TSI engine that makes 292 horsepower. The car will only be offered in four-door form for the U.S. and will initially be available only with a six-speed dual-clutch DSG® automatic transmission. A six-speed manual will be added to the lineup at a later date.

The Golf SportWagen replaces the Jetta SportWagen early in 2015. Like the all-new Golf, it is based on the Modular Transverse Matrix (MQB) architecture and offers better fuel economy, greater versatility, and more interior room than the previous model. It will be offered in two forms: 1.8-liter TSI gasoline engine with five-speed manual or six-speed automatic transmissions; and the latest EA288 TDI Clean Diesel engine with the choice of six-speed manual or dual-clutch DSG automatic transmissions.

All Volkswagen models fitted with the 2.0-liter TDI Clean Diesel engine—Passat, Beetle, and Beetle Convertible in addition to the Golf and the Jetta—benefit from the introduction of the EA288 engine. Despite the similarity in basic specifications, this is an all-new engine that produces 150 horsepower—10 more than before—at 3,500 rpm, as well as 236 lb-ft of torque at 1,750 rpm. The engine offers fuel economy benefits for all the cars in which it is offered, as well as reduced emissions.

At the beginning of 2015, halfway through the model year, the Touareg will be replaced by a refreshed model that features new front and rear styling, a refined interior, and a host of available new driver assistance features. These include Lane Assist, Side Assist (which monitors blind spots) and ACC adaptive cruise control plus Front Assist with City Emergency Braking.

CARS

Beetle

  • New, and limited-edition Classic trim joins the Beetle lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

For 2015, the 2.0-liter four-cylinder engine TDI Clean Diesel engine will be replaced by the new 150-hp EA288 2.0-liter diesel engine, which makes 10 more horsepower than the outgoing model. The TDI Beetle equipped with the optional six-speed DSG dual-clutch transmission improves EPA estimated highway fuel economy from 39 to 41 mpg compared with the previous TDI Clean Diesel engine.

In addition, a new limited-edition model enters the Beetle lineup. The Beetle Classic will offer unique seat fabric; front lumbar supports; leather-wrapped steering wheel, shift knob and parking brake; three-color ambient lighting; RNS® 315 navigation; and a six-speed automatic transmission. Available wheels on this trim include17-inch “Circle” aluminum-alloy wheels in white or black (depending on exterior color).

Beetle Convertible

  • New, value-oriented and limited-edition Classic trim joins the Convertible lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

Like the Beetle, the 2015 Beetle Convertible also receives the new 2.0-liter four-cylinder engine TDI Clean Diesel engine, improving the EPA estimated highway fuel economy on the automatic transmission model by 3 mpg, to 40 mpg.

In addition, the Convertible also gains the Classic trim level, offering unique seat fabric, RNS 315 navigation, and a six-speed automatic transmission. Wheels available for this trim include 17-inch Circle alloy wheels in white or black (depending on exterior color).

CC

For 2015, the CC incorporates only minor changes over the 2014 models.

  • New optional 18-inch St. Louis wheels
  • Available 18-inch Shanghai wheels (new design, late introduction)

Eos

  • New “Final Edition” trim replaces Sport
  • New Flash Red available on Komfort and Executive trims
  • New Pure White exterior color available on all trims

For the last production year of the Eos, the Sport trim is replaced for 2015 with the Final Edition. Based on the Sport trim, the Final Edition offers added value at the mid-level trim with18-inch Vicenza wheels, unique Cornsilk Beige and black two-tone Vienna leather seating surfaces, contrast stitching, silver net interior trim, a rearview camera and rain-sensing wipers.

e-Golf

  • Brings zero-tailpipe emissions to the fun-to-drive Golf family
  • Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard
  • Three driver-selectable regenerative braking modes
  • Standard fast charging capability allows 80 percent battery charge within 30 minutes at select DC fast charging stations
  • Roadside Assistance Plan helps take the anxiety out of “range anxiety”
  • First U.S.-market Volkswagen to be fitted with all-LED headlights

The e-Golf is available in four-door form only and is immediately recognizable by its unique aluminum-alloy wheels and LED headlights, the first VW to be equipped with the technology in the U.S.-market. Featuring a signature C-shaped design, the efficient LED daytime running lights are a distinguishing feature of all Volkswagen electric vehicles and come standard on the e-Golf. The e-Golf features more torque (199 pound feet) than its main rivals and is also more versatile, with seating for five and more cargo space than any mid-size sedan.

Golf

  • Pricing starts at $17,995 for the two-door Golf Launch Edition model with manual transmission
  • New TDI S model reduces Clean Diesel entry pricing by more than $3,000
  • First U.S.-market vehicle using the new Modular Transverse Matrix (MQB) platform
  • Room for five with a larger trunk than any midsize sedan
  • Standard 5.8-inch touchscreen infotainment center is among the new premium features
  • IIHS TOP SAFETY PICK + when equipped with the optional Driver Assistance Package

The 2015 Golf will be available with two or four doors and with two powertrains: the EA888 1.8-liter turbocharged and direct-injection four-cylinder TSI engine mated to a five-speed manual or a six-speed automatic transmission; and the new EA288 2.0-liter turbocharged and direct-injection four-cylinder TDI Clean Diesel, fitted with a six-speed manual or a six-speed DSG® dual-clutch automatic transmission. This is the first time the entire Golf lineup will feature powerful and efficient turbocharged engines. The Golf 1.8T now has an EPA estimated highway fuel economy rating of 36 mpg when equipped with the six-speed automatic transmission, an improvement of 6 mpg over the outgoing 2.5-liter Golf. The manual transmission model achieves 37 mpg on the highway.

The all-new Golf is better equipped than its predecessor, no matter the trim level. The limited-availability entry Golf Launch Edition two-door with manual transmission starts at $17,995 (plus $820 destination and handling) and adds the following over the outgoing Golf 2.5L: a turbocharged and direct-injection four cylinder as the base engine, along with a standard 5.8-inch touchscreen infotainment system, Bluetooth® connectivity, a Media Device Interface (MDI) with iPod® integration, and SiriusXM® Satellite Radio. The Automatic Post-Collision Braking System is standard on all Golf models, while available new comfort and convenience features include the Fender® Premium Audio System and Climatronic® automatic air conditioning.

Fans of the Volkswagen TDI Clean Diesel engine will be thrilled that the price of the base TDI model has been reduced by more than the $3,000 compared with the previous-generation Golf TDI model.

Golf GTI

  • Seventh-generation Golf GTI is bigger, lighter, faster, and more fuel-efficient than previous generation
  • Increases of 10 horsepower and 51 pound-feet of torque from new EA888 TSI engine
  • $700 price decrease on content-adjusted comparison with previous GTI
  • EPA estimated highway fuel economy improves by 3 mpg with the manual transmission
  • Standard 5.8-inch touchscreen infotainment center among new premium features

The all-new Golf GTI features a highly sophisticated EA888 2.0-liter turbocharged and direct-injection TSI engine that makes 210 horsepower and a healthy 258 pound-feet of torque, figures that are 10 hp and 51 lb-ft higher than in the previous-generation GTI model. The optional Performance Package, which goes on sale later in the model year, ups the ante with 220 horsepower, as well as a torque-sensing electronically-controlled limited-slip differential and larger brakes. All 2015 Golf GTI models have a standard six-speed manual transmission or an optional six-speed DSG dual-clutch automatic that has a launch control feature.

This new-generation Golf GTI is better equipped than its predecessor, regardless of trim level. The Golf GTI S, which starts at $24,395 (plus $820 destination charge) for the two-door model with manual transmission, adds the following over the previous entry-level GTI: standard 5.8-inch touchscreen infotainment center, a leather-wrapped multifunction steering wheel, VW Car-Net® connected services, ambient and footwell lighting with LED reading lights, LED foglights, and a new Driving Mode Selection feature. For the first time, American Volkswagen enthusiasts will be able to order the DCC® adaptive damping system as an $800 option on Performance Package-equipped SE and Autobahn models.

Golf SportWagen

  • Thrifty TDI Clean Diesel and 1.8-liter turbocharged TSI Golf SportWagen models will be offered
  • Uses the new MQB architecture, like the 2015 Golf and Golf GTI
  • Golf SportWagen will go on sale in the U.S. in the first quarter of 2015
  • New Golf SportWagen offers increased cargo volume, matching compact SUVs for size and versatility

The VW SportWagen has long been a top choice for customers who want a car that’s fun-to-drive and offers a large cargo area that is truly versatile. This new Golf SportWagen is even more appealing, offering nearly 10 percent more cargo room with the rear seats folded than the outgoing model. Essentially, the Golf SportWagen provides a sportier alternative to compact SUVs.

The new SportWagen will be offered with two powertrains. The first is a 170 horsepower, 1.8-liter turbocharged and direct-injection four-cylinder TSI engine, mated to five-speed manual or six-speed automatic transmissions. The TDI Clean Diesel model will be powered by the new EA288 2.0-liter common-rail, turbocharged and direct-injection diesel engine that makes150 horsepower, an improvement of 10 hp over the current SportWagen model, and 236 pound-feet pf torque. The TDI model will have a choice of six-speed manual or DSG dual-clutch automatic transmissions.

Golf R

  • Most powerful production Golf ever for the North American market
  • All-new car has 292 horsepower, but is more fuel efficient than previous Golf R
  • EA888 TSI 2.0-liter engine propels DSG-equipped Golf R from 0 to 60 mph in approximately 4.9 seconds
  • Golf R features new 4MOTION all-wheel-drive system
  • Golf R will go on sale in the U.S. in the first quarter of 2015

The 2015 Golf R will be the most powerful version of the Golf ever to be sold in this market. With 292 horsepower, the all-new Golf R has 36 horsepower more than the previous version, which was sold as a 2013 model. Despite the additional horsepower, the new R model is expected to be considerably more fuel-efficient than its predecessor with a manufacturer-estimated highway fuel economy rating of 31 mpg with the six-speed manual transmission, up from 27 mpg.

Like all three previous Golf R models, the all-new model transfers its power to the road via a permanent all-wheel-drive system; in this case, the latest version of the 4MOTION system with a fifth-generation Haldex® coupling. To help ensure great chassis dynamics, there’s a new sport suspension, a new variable-ratio steering system, and a stability control system which can now be deactivated for track driving. Other highlights include the optional DCC adaptive damping system.

The all-new Golf R is equipped with an extensive package of exclusive features. Along with specially designed bumpers, side skirts, and 18-inch aluminum-alloy wheels, the Golf R also has standard Bi-Xenon headlights with newly designed LED daytime running lights (in a dual-U design) and a two-branch exhaust system with four chrome tips. The most powerful and fuel-efficient Golf R will be launched in the U.S. in the first quarter of 2015 in four-door form only.

Jetta

  • New front, rear, and interior styling enhances the Jetta’s clean and timeless design
  • New available driver assistance systems: Blind Spot Monitor, Rear Traffic Alert, Forward Collision Warning system, and Park Distance Control
  • New 150 hp 2.0T TDI Clean Diesel EA288 engine returns an EPA estimated 46 mpg on the highway, with manual transmission
  • Improved aerodynamics and reduced rolling resistance help increase efficiency across Jetta lineup
  • Bi-Xenon headlights with LED Daytime Running Lights and Adaptive Front-lighting System now available on select models

Following the updates that arrived with the 2014 model, which included a new 1.8-liter turbocharged EA888 engine that replaced the 2.5-liter five-cylinder unit, the 2015 Jetta brings with it a fresh new face and some important updates underneath. The subtly redesigned exterior not only provides the Jetta with a crisp new look, but also helps increase the overall efficiency of the car by improving aerodynamics: the 1.8T models gain a 1 mpg improvement on the EPA’s estimated highway fuel economy, to 37 mpg. Additionally, the 2015 Jetta features an updated interior, the new EA288 2.0-liter TDI Clean Diesel engine (with 10 additional horsepower), and a host of newly available driver assistance systems.

Passat

  • S and Wolfsburg Edition trims now offer an optional Technology Package
  • SE with Sunroof trim removed from 1.8T lineup
  • New EA288 four-cylinder TDI Clean Diesel engine

The S and Wolfsburg Edition trims now offer an optional Technology Package that includes a rearview camera and the Premium VIII sound system with eight speakers. On S trims, this package includes SiriusXM Satellite Radio, which is standard on Wolfsburg Edition models. The SE with Sunroof trim is removed from the 1.8T lineup, while the SE with Sunroof and Navigation trim adds chrome bumpers and door trim, comfort sport seats and front foglights. SEL Premium trims receive rain-sensing windshield wipers.

The new 2.0-liter four-cylinder engine EA288 TDI Clean Diesel engine makes 10 more horsepower than the outgoing engine and improves the Passat TDI’s EPA estimated highway fuel economy rating to 44 mpg for the manual transmission model (+1 mpg) and to 42 mpg for the automatic (+2 mpg). The manual transmission TDI model now has a range of up to 814 highway miles on one tank of Clean Diesel fuel. Thanks to the use of new all-season optimized rolling resistance tires, the EPA estimated highway fuel economy on the 1.8T models is improved by 1 mpg, to 35 mpg on the manual transmission model and to 36 mpg on the automatic version.

MINIVAN, SUVs

Routan

For 2015, the Routan will no longer be offered.

Tiguan

  • Standard rearview camera, roof rails, and SiriusXM Satellite Radio on all trims
  • Standard Premium VIII touchscreen audio system on S and SE trim lines
  • Panoramic sunroof on SE with Appearance

Although the Tiguan receives minor additions for 2015, the emphasis for this year is adding value by bringing even more content into the lower level trims. The entry-level S trim line adds a rearview camera, Premium VIII audio system with SiriusXM Satellite Radio and Mobile Device Interface (MDI) with iPod® cable, roof rails, and VW Car-Net connected services. Heatable front seats, with heated washer nozzles, are now optional on the S and SE trims, while the panoramic sunroof is now standard on the SE with Appearance trim. A stylized rear bumper is added to the top level R-Line model.

Touareg

The facelifted Touareg is coming in early 2015 as a MY15 vehicle.

  • Refreshed styling and interior enhancements
  • Host of new driver assistance systems
  • More details will follow closer to launch
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2014 Beetle nets 2013 Top Safety IIHS pick

2014 VW Beetle

2014 VW Beetle

  • VW snags 9TH Top Safety Pick from Insurance Institute for Highway Safety

  •  2013 Top Safety Pick applies to the 2013 model year Beetle built after March 2013 and all 2014 model year Beetles.

BY GERRY MILES

While there was an undercurrent to why Beatle Paul McCartney spoke the words “number nine” if an album was played backwards, you’ll forgive the folks at Volkswagen of America for repeating something similar in a positive way after the 2014 Beetle snagged the firm’s ninth IIHS Top Safety pick.

VW’s iconic Beetle earned the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK rating for vehicles that score highly in IIHS moderate overlap frontal crash, side impact and rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. Only vehicles with head protection airbags AND Electronic Stability Control (ESC) and head protection airbags are eligible to get IIHS top scores.

The Beetle has a rigid body structure utilizing ultra-high-strength, hot-formed steels in the crash-load paths and seamless laser welds, and standard ESC. Its Intelligent Crash Response System shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in certain types of collision.

“Volkswagen is passionate about safety,” said Mark McNabb, chief operating officer, Volkswagen of America, Inc. “To have IIHS recognize the Volkswagen Beetle as a Top Safety Pick is a great statement for the brand. The fact that we now have nine 2013 Top Safety Picks is a testament to our commitment to continually improve the safety and quality of our vehicles.”

Other 2013 Volkswagen models to receive the accolade are:

  • CC 2.0T
  • Jetta
  • Jetta SportWagen
  • Passat
  • Tiguan
  • Touareg
  • 4-door Golf/GTI models
  • VW Passat received the top accolade of “Top Safety Pick +.”

VW sets limited edition Beetle GSR price at $29,995

Beetle GSR

Beetle GSR

• $29,995 for GSR® with manual trans., $31,095 with the DSG® automatic

• Limited edition of just 3500 worldwide

BY GERRY MILES

VW today announced that its limited edition Beetle GSR pricing starts at $29,995 if you opt for the  6-speed manual transmission or $31,095 if you desire the 6-speed DSG dual-clutch automatic.

Production will be limited to just 3,500 of these bumblebee worldwide.

Borrowing from the GSR (“Yellow Black Racer”) of the 1970s, the yellow-and-black theme runs throughout: the body and R-Line® bumpers are mostly yellow; the hood is mainly black; and the trunklid, roof, and the exterior mirror caps are black. “GSR” lettering above the side skirts and a large rear spoiler to complete the look.

The GSR rides on 19-inch “Tornado” aluminum-alloy wheels covered by 235/40 tires that surround black-painted brake calipers.

Other interior changes include an R-Line dash pad, a GSR shift lever, a leather-wrapped handbrake lever, and black floormats with contrasting yellow embroidery. A badge on the steering wheel is marked with the special-edition number (1 through 3,500) to emphasize the uniqueness of the car.

Power comes from a 210 hp, turbocharged, direct-injection 2.0-liter TSI® engine with 207 pound-feet of torque, producing a  0 to 60 mph time of 6.6 seconds. The top speed is electronically governed to 130 mph.

The GSR comes equipped with the Fender® Premium Audio System; a panoramic sunroof; the RNS 315® navigation system; Keyless access with push-button start; Bi-Xenon headlights with LED DRLs; LED license-plate lighting; heatable front seats; Bluetooth® connectivity; a Media Device Interface (MDI) with iPod® cable; three-color ambient lighting; aluminum-alloy-look pedals; and three auxiliary instruments that include a clock with a stopwatch function and a boost gauge.

Beetle GSR

Beetle GSR

Thoughts on today’s auto sales reports from Edmunds.com

CHRYSLER

From Edmunds.com Senior Analyst Michelle Krebs: “The Jeep Liberty replacement, to be unveiled at the New York Auto Show next month, can’t hit the market soon enough. The winddown of the old Liberty hurt Jeep sales, which have led Chrysler’s revival. The freshened Compass saw a sales surge that bodes well for a revamped Liberty.”Other brands picked up Jeep’s slack with the small Dodge Dart gaining some traction; Dart had its best sales month since going on sale in last summer.”

FORD

From Edmunds.com Senior Analyst Michelle Krebs:
“Much hand-wringing has taken place over multiple and early recalls of the Ford Escape and Ford Fusion, but that doesn’t appear to matter to consumers who bought those models in big numbers. It suggests that Ford has built up a healthy amount of good will in the marketplace, causing consumers to overlook those stumbles.”

GENERAL MOTORS

From Edmunds.com Senior Analyst Michelle Krebs:

“The impressive sales performance of most vehicles in the Chevy line up help mask a significant issue: the all-new and high-volume Malibu’s sales were up a bit but nowhere near what they should be for a new model. The estimated True Cost of Incentives for Malibu averaged $3,200 per vehicle sold in January. Lease subsidies alone averaged over $4,000 per Malibu sold in January. By comparison, the Ford Fusion had blistering sales in January; they are selling as fast as Ford can make them.”

GENERAL MOTORS From Edmunds.com Senior Analyst Jessica Caldwell: “GM’s January sales reflect impressive momentum, perhaps partly due to buzz about the company’s strong showing at the Detroit auto show. All four GM brands are posting year-over-year gains, and even the outgoing Corvette is up 44%. By the end of the day we’ll know if the automaker kept its market share above 20% which it achieved in December for the first time since the summer of 2011 (when the Japanese automakers’ inventory had taken a massive hit following the tsunami.)”

OVERALL TRUCK MARKET

From Edmunds.com Senior Analyst Michelle Krebs:
“As Edmunds.com has been predicting, pickup truck sales are gaining on the strength of an improving housing market and the unleashing of pent-up demand. Chrysler’s Ram pickups showed 14 percent rise; Ford’s F-Series sales were up about 22 percent; and GM’s two trucks – the Chevrolet Silverado and GMC Sierra which will be replaced this year – had a 32-percent rise in sales. These vehicles are the volume sales and profit generators for Detroit manufacturers, so this has tremendous significance for the auto industry and the economy overall.”

TOYOTA

From Edmunds.com Senior Analyst Jessica Caldwell:

“It’s been three years since Toyota safety recalls seriously threatened its brand, but now sales are very strong and don’t look to be slowing. Incentives are low, the portfolio is rich with new product, and consumer consideration numbers are high for Toyota.”

VOLKSWAGEN

From Edmunds.com Senior Analyst Jessica Caldwell: “With all the hype about advanced drive vehicles, Volkswagen has quietly achieved a significant portion of its overall volume by selling diesels. The VW brand currently controls over 90% of the diesel passenger car market, which gives them a unique edge in comparison to other mainstream brands. Chevy, of course, is hoping to change this when it debuts the diesel Cruze next week at the Chicago Auto Show.”

VW airs Super Bowl spot; draws controversy

VW 'Get Happy' Ad still shot

VW ‘Get Happy’ Ad still shot

by Gerry Miles

Come on, get happy was a tagline from the Partridge Family and it makes a reappearance in this Sunday’s Super Bowl spot from Volkswagen, called “Get Happy”.

However many people are reportedly upset that the man character sports a Jamaican accent while he tries to turn his fellow workers’ frowns upside down. His efforts ultimately win over his stody boss, naturally.  Whether you’re offended or not is up to you. Seeing that  most of the spots in commercials and the Super Bowl with its wide audience go for humor and specifically satire, I say it lands squarely in the satire slot. Hands down. It just breaks the neat and tidy rules.

Here’s part of the official VW presser.

“The Big Game presents an unparalleled creative opportunity to represent the Volkswagen brand,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “We’re excited to reveal this year’s campaign, “Get In. Get Happy.”, which is designed to bring a jolt of happiness to viewers’ daily lives.”

Volkswagen’s 2013 Game Day commercial, “Get Happy” features a man who brightens up his dreary office environment with a positive attitude and inexplicable Caribbean accent.

The 60-second spot builds on Volkswagen’s heritage of “human stories, told simply,” and will serve as a thematic continuation of the brand’s feel good ads including “Smiles,” which first premiered last September, and last year’s Big Game commercial “The Dog Strikes Back,” named by Google as one of 2012’s leading ads on YouTube.

“With ‘Get Happy,’ we set out to create a lighthearted and energetic ad to represent the positive energy and sunny disposition that only the Beetle and Volkswagen can deliver,” said Mike Sheldon, CEO, Deutsch LA, Volkswagen of America’s creative Agency of Record. “We are thrilled to bring the Volkswagen brand essence to life on America’s biggest stage.”

Volkswagen teased its 2013 Game Day campaign with a pre-game release on January 24th. “Sunny Side” features well-known YouTube sensations singing along with Rock and Roll Hall of Famer Jimmy Cliff, all learning how to “C’mon, Get Happy.”

Jimmy Cliff’s latest critically acclaimed album REBIRTH was recently nominated for a GRAMMY award and listed as one of the top 50 albums of 2012 by Rolling Stone.

Being happy in a crowded elevator during the VW Super Bowl spot.

Being happy in a crowded elevator during the VW Super Bowl spot.