VW offers Golf Sportwagen Limited Edition

the Golf Sportwagen Limited Edition is a value offering from VW

the Golf Sportwagen Limited Edition is a value offering from VW

  • Slots into SportWagen range between S and SE models, starting at $24,995
  • Includes an array of driver assistance features as standard
  • Adds panoramic sunroof and 17-inch aluminum-alloy wheels over S model
  • Golf SportWagen offers cargo space on par with compact SUVs for size and versatility

Volkswagen of America, Inc. announced the release of the all-new Golf SportWagen Limited Edition, which is scheduled to arrive in dealerships later this month. Positioned in the sweet spot of the Golf SportWagen lineup, the vehicle will have a starting Manufacturers Suggested Retail Price (MSRP) of $24,995.

The Golf SportWagen Limited Edition is loaded with popular equipment, including an array of standard driver assistance features. These include Adaptive Cruise Control (ACC), Blind Spot Monitor, and Forward Collision Warning and Autonomous Emergency Braking (Front Assist). The Limited Edition model also features a number of exterior enhancements over the S model, such as 17-inch aluminum-alloy wheels, a panoramic sunroof, chrome window trim, and a “Limited” badge on the front fenders.

On the inside, the Golf SportWagen Limited Edition comes standard with leatherette seating surfaces and KESSY® keyless access with push-button start. Every vehicle is also equipped with heatable front seats and window washer nozzles, which were previously available only on the SE model.

The Golf SportWagen Limited Edition also features Volkswagen’s new MIB II infotainment system, which provides a comprehensive suite of connectivity features. The MIB II system offers USB and VW-Car Net® App-Connect, allowing owners with these systems to access select apps from their smartphones directly through the vehicle’s head unit. Volkswagen of America is one of the first in the industry to support all three available connected car systems: Apple CarPlay®, Android Auto™ and MirrorLink®. VW Car-Net’s connected vehicle services umbrella also includes connected car services, advanced telematics, and enhanced navigation available by subscription.

The Golf SportWagen Limited Edition is equipped with a 1.8-liter turbocharged and direct-injection TSI® four-cylinder engine that produces 170 horsepower and 199 pound-feet of torque. The engine is mated to a six-speed automatic transmission. On the highway, the vehicle achieves an EPA estimated fuel economy rating of 35 mpg.

VW’s ‘Golden Sisters’ return to year-end sales event



Not since Clara Peller asked “Where’s the Beef?” in a 1984 Wendy’s spot and the “Golden Girls” made senior sisters a symbol of resilience and silly fun on weekly sitcom TV has a commercial  for Volkswagen of America, Inc. brilliantly filled the same space with irreverant humor, hard of hearing senior citizens, malaprops, double-entendres and well-written ads back to TV.

VW is bringing  “The Golden Sisters,” back again to star in the brand’s Model Year End Sales Event. With their unmistakable wit and charm, the sisters add a humorous yet creative twist to the usual sales campaign work typically seen in the industry. Kicking off online and broadcast, the sisters will be featured in two 30-second television ads, “What About a Deal” and “Hot Deals,” followed by six 15-second online videos which will appear on Volkswagen social media channels.

“We are happy to have the Golden Sisters back for another round of fun as we kick off our Model Year End Sales Event on TV and online,” said Vinay Shahani, vice president, Marketing, Volkswagen of America. “The sisters prove that sales event campaigns can be anything but typical, just like our dynamic range of products.”

The “Golden Sisters” made their Volkswagen debut in March of this year as stars of the VW TDI® Clean Diesel social media campaign, “Old Wives Tales.” The response to the campaign was overwhelmingly positive, making the decision to bring the trio back for more an easy one.

The campaign was created by Volkswagen’s advertising agency of record, Deutsch LA.

VW sets e-Golf price at $35,445; on sale in November

2015 VW e-Golf

2015 VW e-Golf

  • The most versatile Electric Vehicle in its class goes on sale in November, priced at $35,445 for the fully equipped SEL Premium model
  • Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard
  • Standard fast charging capability allows 80 percent battery charge within 30 minutes
  • First U.S.-market Volkswagen to be fitted with all-LED headlights

Herndon, VA  — Volkswagen of America, Inc., announced pricing for its 2015 e-Golf, the brand’s first fully electric, zero tailpipe emissions vehicle for the U.S. market. Joining Volkswagen’s extensive Golf family of versatile, sporty hatchbacks, the e-Golf starts at $35,445 (plus $820 destination and delivery) for the SEL Premium model.

Built on the Golf’s sporty Modular Transverse Matrix (MQB) platform, and powered by a compact electric motor and lithium-ion battery (built in-house at Volkswagen’s Braunschweig facility), the e-Golf follows the Golf’s “fun-to-drive, yet practical” formula, with all of the benefits of an electric vehicle.

Additionally, Volkswagen is further improving the ownership experience with a groundbreaking and holistic approach to e-Mobility. Volkswagen has announced a collaboration with 3Degrees®, a renewable energy services provider, to invest in carbon reduction projects to help offset the emissions created from production, distribution and charging of the e-Golf for up to approximately 36,000 miles of driving. Charging solutions from Bosch® and Chargepoint®, along with a new Roadside Assistance program and the VW Car-Net® e-Golf app are designed to make owning the e-Golf a thoroughly reassuring, rewarding and enjoyable experience.

The key features, benefits and standard equipment of the e-Golf are:

  • Combined Charging System (CCS) allows 80 percent battery charge within 30 mins
  • Standard 7.2kW onboard charger
  • Avg. range 70 – 90 miles, depending on driving style, and charging behavior
  • Class-leading 199 lb-ft of torque, with 115 horsepower
  • Largest interior space in a compact EV—an impressive 93.5 cubic feet, same volume as Golf
  • Versatile cargo area, with 22.8 cubic feet of space behind the rear seats; 52.7 cubic feet with seats folded
  • Three driving profiles designed to preserve energy (“Normal”, “Eco”, and “Eco+”)
  • Three driver-selectable regenerative braking levels
  • 5.8-inch touchscreen navigation system and infotainment center
  • Bluetooth® technology
  • SiriusXM® Satellite Radio
  • Automatic Post-Collision Braking system
  • Leather-wrapped multifunction steering wheel
  • Dual-zone automatic climate control
  • LED headlights
  • Bespoke 16-inch aluminum-alloy wheels
  • Keyless access
  • Heatable front seats
  • Rearview camera; and front and rear Park Distance Control
  • The e-Golf will go on sale in select states in November 2014.
2015 e-Golf Pricing
Model Price Features
e-Golf SEL Premium $35,445 115 hp, 199 lb-ft electric motor, 1-speed transmission, 24.2 kWh lithium-ion battery; 7.2kW onboard charger; DC fast charging (SAE Combined Charging System); 3 driver-selectable regeneration modes; 16-inch aluminum-alloy wheels; front and rear disc brakes; electric parking brake; ESC; XDS® Cross Differential system; electrically heated windshield; power adjustable and heatable exterior mirrors; rear window wiper and washer system; heated front washer nozzles; LED headlights with dynamic headlight range adjustment and LED DRLs; body color exterior mirror caps, moldings, door handles and bumpers; front center armrest; front and rear carpeted floormats; comfort seats; V-Tex leatherette seating surfaces w/ front manual lumbar support; tilt and telescope steering column; split folding rear seats with center armrest and pass-through; heatable front seats; Climatronic® automatic dual-zone A/C; power windows w/ one-touch up/down on all windows; Keyless access; cruise control; leather-wrapped handbrake, shifter knob, and multifunction steering wheel; LED reading lights; touchscreen radio/navigation system w/8 speakers, CD, MDI with iPod® integration, Bluetooth® connectivity, and SiriusXM® Satellite Radio; VW Car-Net® connected services; front and rear Park Distance Control; rearview camera; dual front airbags, driver and front passenger, front side airbags, Side Curtain Protection® system for front and rear passengers; Automatic Post-Collision Braking System
Destination $820 All prices exclude destination

VW to build midsize SUV in Chattanooga

Future midsize VW SUV

Future midsize VW SUV

  • Winterkorn: “This model will play a key role for Volkswagen’s presence in North America”
  • Volkswagen Group of America to invest approximately $900 million in the project
  • Second model to be produced in Chattanooga, in addition to the US-built Passat, starting from the end of 2016
  • Approximately 2,000 additional jobs to be created
  • Establishment of a National Research & Development and Planning Center in Chattanooga
  • Group Works Council Chairman Osterloh to be named a member of the Board of Directors of Volkswagen Group of America


It was, I suppose, the next natural step: building a midsize SUV for VW.

They’ve got two tongue-twisting models already: the full-sized Tourag and the smaller Tiguan, so I’d expect the future midsize to follow with a similar silly name beginning with the letter “T.”

“The United States of America is and will remain one of the most important markets for Volkswagen. Over the past few years, we have achieved a lot there. We are now launching the second phase of the Volkswagen campaign in the US. With the midsize SUV, the expansion of the Chattanooga plant and the new development center, the focus is on the wishes of the US customer. This is also a strong signal for the US as an industrial and automobile production location. The Volkswagen brand is going on the attack again in America,” said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, in Wolfsburg.

“The Chattanooga-built midsize SUV will allow us to fulfill the wishes of our dealer network, bringing new customers to our showrooms and additional growth for the brand,” said Michael Horn, President and CEO Volkswagen Group of America. “We are eager to be entering this growing vehicle segment with a world-class, seven-passenger SUV from Volkswagen.”

From 2014 to 2018, the Volkswagen Group will be investing more than US$7 billion in the US and Mexico. It is Volkswagen’s goal to deliver 800,000 vehicles in the US by 2018.

“Today is an exciting day not just for Chattanooga and Hamilton County but for all of Tennessee, and I want to thank Volkswagen for its significant long-term investment in our state,” Governor Bill Haslam said. “The impact of this announcement goes far beyond the 2,000 new jobs because of the large multiplier effect of the automotive industry, and adding an additional manufacturing line and the National Research & Development and Planning Center sends a clear signal that Tennessee can compete with anyone in the global marketplace.”

At Chattanooga, the new SUV will be integrated into existing plant structures. Existing areas in production will be used for the assembly of the midsize SUV. A total floor space of 50,000 m² (approx. 538,000 sq ft) will be added to the existing production facility. The midsize SUV, which is based on the CrossBlue concept vehicle, was developed especially for the North American market. The CrossBlue made its global debut at the 2013 North American International Auto Show in Detroit.

T-ROC a blend of old, new and maybe that funky Nissan Murano drop top

Die neue Volkswagen SUV-Studie T-ROCT-ROC makes debut with removable roof halves and digital instruments

Ten important facts on the world premiere of the T-ROC:

  1. The progressive design of the front end demonstrates a new approach to compact SUVs by Volkswagen.
  2. Cameras are at work at the front and rear, supported by LED spotlights in darkness.
  3. The roof halves can be removed and stowed in the boot.
  4. The T-ROC is powered by a 135 kW / 184 PS turbodiesel engine with 380 Nm of torque. The gearbox used here is a 7-speed DSG.
  5. The fuel consumption of the 2.0 TDI is a low 4.9 l/100 km.
  6. The concept has the latest version 4MOTION permanent all-wheel drive with a Haldex-5 coupling.
  7. The T-ROC can be driven in three different driving modes: “Street”, “Offroad” and “Snow”.
  8. Only digital instruments and digital climate controls are used in the T-ROC.
  9. A portable tablet serves as the infotainment display.
  10. The T-ROC design is based on the modular transverse matrix (MQB) platform. It is 4,179 mm long, 1,831 mm wide and 1,501 mm high.


There may be a new shape to the Tiguan. Maybe.

Sprung from the CrossBlue and CrossBlue Coupe concepts comes the funky T-ROC SUV.

Removable roof halves. The concept car being presented in Geneva follows a new design and interior line. In addition, the two-door car combines the talents of an all-wheel drive SUV – which does not shy away from rocky off-road trails (“ROCK”) – with the light summery air of a convertible. That is because the middle section of the roof consists of two halves, which can be removed with just a few hand movements and stowed in the boot. Incidentally, the “T” in T-ROC is a reference to the nomenclature of current and future Volkswagen SUVs such as the Taigun, Tiguan and Touareg.

Street / Offroad / Snow. The T-ROC, which is powered by a 135 kW / 184 PS direct-injection turbodiesel engine, is equipped with three different operating modes: “Street”, “Offroad” and “Snow”. Each mode modifies the parameters of the 4MOTION all-wheel drive system, engine, 7-speed DSG (dual-clutch gearbox), ABS and hill start and hill descent assist systems. The modes are activated by an intuitively operated turn wheel on the DSG gear shift grip; the mode that is active is shown in a pop-up window in the fully digital instrument set.

Exterior – features and design of the T-ROC

Dimensions and weight. The T-ROC is 4,179 mm long, 1,831 mm wide and 1,501 mm tall. It is based on the modular transverse matrix (MQB) platform, and thanks to its lightweight design, the SUV weighs just 1,420 kg. Visually distinctive and in part responsible for the SUV’s proportions are its relatively short overhangs (front: 811 mm, rear: 772 mm) and track widths of 1,578 mm (front) and 1,564 mm (rear), which are large relative to the body width. The wheelbase is 2,595 mm. Front and rear, the SUV is equipped with multi-part 19-inch alloy wheels; 245/45 tyres maintain contact to the ground both on the road and off-road.

Forward-looking design. The team at Volkswagen Design, led by Walter de Silva and Klaus Bischoff, has progressively advanced the brand’s SUV DNA in the T-ROC, but at the same time have preserved Volkswagen history. This is immediately apparent at the front end. Distinctive here is the 3D radiator grille designed with large, honeycomb-shaped openings – a new and dominant design element, high and wide in the middle, running out narrower on the sides. In an upwards direction, it is surrounded by a high-gloss black trim strip with a knife-sharp look; on the sides, it is bordered by the dual LED headlights, and at the bottom it is framed by a cross-member in aluminium look. This cross-member that progressively narrows towards the sides is more than just a decorative element; at its outside ends it houses the LED daytime running lights and LED indicators (when the indicators are activated, the white daytime running lights become orange indicator lights). If only the daytime running lights are active, then one LED light point is automatically lit at the centre of each of the dual headlights. The dipped beam light is generated by the out-board LED headlights; when the main beam is activated, this adds the adjacent LED headlights mounted in-board of them. Also visually prominent is the lower section of the front end: it is designed almost as if one were to place a mirror under the radiator grille with its contours reappearing in the lower air inlet. The side of the bumper facing the street is bordered by a rugged underbody protection element.

Multifunctional spotlights. A dominant element of the front-end design between the radiator grille and the lower air inlet is a cross trim piece in body colour (“Blue-Splash Metallic”). Towards the sides in this area are the large, round headlight modules, which are visually reminiscent of those of the legendary Volkswagen Karmann Ghia Type 34. However, unlike five decades ago, the technology behind the glass covers can do much more than just generate light. Each of the two round headlights has a strip of three LEDs at its centre, with these LEDs forming the fog light. Above this light strip is a power LED which assumes the function of a swivelling spotlight. Beneath the strip of three LEDs, Volkswagen has integrated a movable camera. Whenever the driver activates Offroad mode, the spotlights and cameras can be activated. Here, the power LEDs and cameras follow the steering angle of the T-ROC; the image of the surroundings is transmitted to a large display (removable tablet) on the centre console, so that the driver can see the stones or potholes in front of the car and drive around them.

Die neue Volkswagen SUV-Studie T-ROCDesign of the side profile… The sides of the car give a clean and powerful appearance. At the top, the silhouette is defined by the contour of the high-gloss black roof which forms a dark line in the vehicle’s silhouette and together with the front windscreen, large roof spoiler and rear windscreen gives the T-ROC a coupé-like contour. Beneath the roof line, an aluminium strip that runs out into the termination of the C pillars makes the car appear lower to the ground than it really is at a height of 1,501 mm. When viewed from the sides, the C pillars themselves look like a roll-over bar that is set far to the rear. Integrated between this imaginary bar and the front windscreen frame are the removable roof halves. When they are removed and all four side windows are lowered, the T-ROC becomes a convertible, especially for those sitting in front.

…is clean and precise. The window line transitions into the engine bonnet and the wings at the height of the A pillar; giving the bonnet an especially long appearance which is further emphasised by the significant rear-ward offset of the front windscreen. In the area beneath the window line, there is what is known as the character line; this light-reflecting edge, upon whose line the door handles are also integrated, runs between muscular wheel arches, front and rear. The upper radius of the rear wheel arch transitions into a horizontal line that finally ends in the LED rear lights – so each line has its purpose. And that is typical of Volkswagen design. Also eye-catching in side profile are the spokes of the 19-inch alloy wheels with interior surfaces painted in body colour. The chrome side sills have a sophisticated look, while the wrap-around off-road accents of dark plastic in “Cool Granite” that protect the body are rugged.

Design of the rear body. The C-pillar elements of the boot lid and the roof spoiler are designed in high-gloss black. Beneath them is the consistently horizontal organisation of the rear elements. The LED rear lights have a three-dimensional shape; on the sides they are part of the rear wings, and towards the middle they are part of the boot lid. Like the daytime running light bars at the front end, the rear lights also have visually hovering aluminium elements. The elements of the rear lights adjoining the boot lid are also completely made of aluminium.

Rear cameras as well. At the front end, the outer contours of the radiator grille are repeated in the lower air inlet. In the rear body, it is the design of the rear lid lines that appears to be reflected on the surface for the vehicle licence plate. Large round elements are also integrated in high-gloss black trim panels to the left and right of the surface. As in front, three LEDs are integrated in these elements as well, and these form the reversing lights. The power LED above them assumes the role of the rear fog lights here. There is also a camera beneath the three LEDs, which is used to display visual images of the space behind the T-ROC. The images from the rear-view camera are also projected onto the tablet on the centre console. Beneath the round lighting and camera modules and to the sides are the exhaust tailpipes (aluminium, matt with a carbon frame) which are integrated in the bumper and the underbody protection with four aluminium elements.



Interior – features and design of the T-ROC

Designed for adventure. The T-ROC is a four-seater with a fully reconceptualised interior. In their functionalities, all elements are designed to match the off-road character of the T-ROC. That is, the features are rugged, with non-slip surfaces and are designed to be used on the move – such as the touchscreen in the centre console that was conceptualised as a tablet and the HD camera integrated in the area of the rear-view mirror. These features can also be used outside the T-ROC.

Blue and anthracite dominate. Stylistically, the low-profile dashboard exhibits a horizontal layout. A central element here is the dashpad painted in “Blue-Splash Metallic”. Volkswagen implements painted interiors in production as well, such as in the up! and Beetle lifestyle models. Also painted in body colour in the T-ROC are the door accent strips, the trim panel of the centre console and the trim accents of the leather-trimmed steering wheel that are arranged in the shape of wings. The other interior surfaces – with the exception of the seats – are designed in an anthracite named “Adamantium Dark”. The four leather-upholstered seats, meanwhile, exhibit a colour transition from blue to anthracite.

Digital instruments. The controls, status indicators and climate control functions in the T-ROC are all entirely in digital form. Accordingly, a 12.3 inch colour display is used as a combined instrument. Depending on the driving mode – “Street”, “Offroad” or “Snow” – it shows a range of colours and information that is adapted to the given situation. In “Offroad” mode, for instance, the speed range displayed by the speedometer ends at 80 km/h instead of 260 km/h. These interactions are displayed in a fascinating way with flowing transitions and clear animations; the information is visualised by an entirely unique form of digital aesthetics.

User-configurable infotainment screen. The touchscreen that is used for the infotainment system is a tablet. It is firmly locked into the dashboard with the upper two-thirds of the display extending out from the dashboard. The multitouch display (reacts to finger gestures) is user-configurable. Just like the instrument cluster in front of the driver, the range of colours and information displayed on the tablet also change according to the driving mode. In Offroad mode, the tablet also becomes a screen for the cameras. The HD camera mounted in the rear-view mirror bracket is also controlled from the tablet and can be used to take videos of either the outside or the inside of the vehicle.

Digital climate control. The climate control system of the T-ROC also has digital controls. A super-brilliant and high-resolution AMOLED display (Active Matrix Organic LED) is used here. The climate functions are set via this touchscreen. The AMOLED display is integrated into the centre console. Cutting-edge here is the “body-related” operating logic, where the user can set an individual “perceived temperature” – i.e. not just the temperature of the air stream – for different body areas. The climate control system automatically regulates the temperature and fan settings as well as the air distribution for this setting. Showing a love of detail, meanwhile, is the centre console panel; its design of integral straps was inspired by the motocross helmet.


Technology – drive system of the T-ROC

Strong and efficient. The T-ROC is powered by a torque-strong and fuel-efficient turbodiesel engine: the 2.0 TDI with 135 kW / 184 PS, the engine that is also used in the sporty Golf GTD. In the concept vehicle, the high-tech diesel delivers a top speed of 210 km/h, acceleration to 100 km/h in 6.9 seconds and a ample torque to the two driven axles (380 Nm from 1,750 rpm). This contrasts with a combined fuel consumption figure of 4.9 l/100 km (equates to 129 g/km CO2). A 7-speed dual-clutch gearbox (DSG) handles the transmission of engine power to the 4MOTION all-wheel drive system.

4MOTION all-wheel drive. In normal operation, the 4MOTION all-wheel drive system, which is equipped with the latest Haldex coupling, transfers nearly all of the engine’s power to the front axle. That is very fuel-efficient. Nonetheless, even in this situation the 4MOTION system continues to be a permanent all-wheel drive solution, because the rear axle momentarily receives more power as soon as slip is detected at the front wheels or the sensors of the T-ROC detect an increase in transverse acceleration. 4MOTION utilises pre-control strategies depending on the specific driving state. This system variably engages the rear axle in fractions of a second via the Haldex coupling whenever necessary.

“Street” / “Offroad” / “Snow”. The T-ROC is equipped with three driver-selectable driving modes: “Street”, “Offroad” and “Snow”. Parameters of the running gear, engine-gearbox unit and hill start and hill descent assist systems are modified depending on the mode. The desired mode is activated via an intuitive turn wheel control on the DSG gear shift grip; the mode that is active is indicated in a pop-up window in the digital instrument cluster.

Die neue Volkswagen SUV-Studie T-ROC

What is VW thinking? Phaeton may come back to US market, no more US plants.


An interesting piece of PR mail landed in the in-box just now. VW, wait for it, MAY bring back the Phaeton to the US market later on this decade. Yup, this decade, like 2018. After being roundly excoriated for such an opulent non-plussed expensive sedan produced from the firm that originally built “the people’s car” and sagging sales, it went quickly into the dark night.

Part of it has resurfaced, its huge engine sits under the bonnet of most Bentleys in what a friend calls Bentwagens, and another unprintable term for the unwieldy combination of a British-German car given past World War history and all, but as he is won’t to say, no one listens to him.

Volkswagen Group of America President/CEO Michael Horn told Bloomberg’s Matt Miller at the NY Auto Show that they won’t build any more plants in the USA, the Phaeton is slated for a comeback and small market pickup trucks aren’t likely. The excerpts are below but you can watch the interview if you click on the link here.


On whether bringing a German back to run VW Americas is a sign that VW America need to get more efficient and more organized:

“No, not at all.  I think it is more a sign that we need to connect closer from the American market to the German market.  And since I know the German company for more than 20 years, I think I’m very — I have a lot of value added to explain the American demand to the American customers to our German entity.  And I this is the most important reason for them to bring me over here.”

On his plans for VW America:

“Well, first of all, we will be very close to the dealer network.  That is very important.  If you look at the NADA results last year, and most probably also winter, which will be published pretty soon, the dealers are not happy because they do not earn enough money.  And then they send a great distance to the company, both in Hern (ph) and in Wolfsburg.  And so we have been working very hard with dealer council and the dealers to get this reconnection and lots of different things on the bonus programs on tier 2 marketing, on service loaner cars.  And our overall approach to talk together again as partners.  This is very important to get the dealers engaged.”

“And the second big thing is product.  And we start with the Golf and with the Jetta.  Next year is the Passat.  It will be a new Passat, maybe even all new.  So we have to see on whether this is possible. And then we’re going to see the next step when the two SUVs are coming, the Passat SUV and the compact SUV.  So we’re working very hard not only on bringing cars to the market, but with all the accessible features, what we talked about, all the exterior designs, and to go from there.”

On whether he is aiming to make VW more of a luxury brand in North America:

“No, not at all.  My experience is more than 20 years with the brand Volkswagen, and I had a short time, two or three years, introducing the Phaeton and the Touareg, which was an interesting experience.  Very good experience, but I am a people’s car guy. As I come from Golf, I come from Jetta to the top and so we definitely don’t want to position the brand upwards, but we want to make it even more mainstream and to conquer volume.”

On whether he is looking to bring the Golf and Jetta into the North America mix more:

Jetta is our best selling car.  So we sell roughly 150,000 Jettas in the U.S., 120,000 Passats.  And the Jetta is very important because it’s a long-term big seller here for us.  And so for us, it is very important now to continue our value story because we refreshed the Jetta from the outside.  It’s going to be very good-looking, very nice, more sporty and more dynamic because we lowered, we widened it.  The interior is eased up quite a bit.  We seat tubes inside and we will have the value story on the Jetta.  So we moved the acceptable, high-premium features like rearview cameras, like all the collision warning systems, we moved them down to make it more accessible.  We don’t talk about pricing yet, but it will not just look nice, and will be totally renovated also in terms of technology.  We have new engines, a new diesel engine, V8, 288 and the 1.8 turbo, which you know.  But they will be more fuel efficient, 10 percent, roughly, highway miles per gallon, average miles per gallon.”

On what Americans want:

“The Americans pretty much want to have everything starting from the base.  You want it all and you want to have great and nice-looking cars also from the base, so not differentiate too much the lines from the outside small chrome, small price, pick from the price.  And that is what we are working at.  And you would see this also with a Jetta.”

On whether the Chattanooga factory is making cares for the rest of North America: “Yes.  And we even export cars to Korea. So it is a North American car and the car gets being exported to some of the Asian markets, not to China.”

On whether there are any plans to build more factories in the U.S.:

No, I think that from this location, it is pretty much set up what we have in Mexico, what we have in Chattanooga and then we have more opportunity to grow the business there.”

On whether the Phaeton is coming back to the U.S.:

“Yes we plan to bring it back somewhere in 2018, 2019”

On whether VW will sell pickup trucks in the U.S.:

“No, it’s the emerald.  We built this in Argentina.  I checked one of our plants over there.  And even in Hanover, but it’s very small.  It is much smaller than the F-150.  And the technology and the engineering is a little bit too expensive from our point of view for the U.S. markets.  So if we would want to – if the SUV market, SUV segment here – we would really need to do something different.”

VW engineers ‘wing it’ in Super Bowl spot

A VW engineer works with his wings

A VW engineer works with his wings


It’s common knowledge that every time you hear a special lullaby chime in a hospital a new child has entered the world.

Spinning off a similar theme that underscores the long-distance durability of a VW to roll over the 100,000 mark on the odometer. In VW’s Super Bowl spot, a white coated engineer receives their wings when the odo tops the 100k mark. The German automaker is claiming it has the most vehicles with on the road with more than 100,000 miles.

Wings” can be seen on VW’s YouTube® channel before it airs in the second quarter of the Big Game this Sunday. 

“The Big Game is a unique chance for Volkswagen to entertain tens of millions of people and to show consumers why we have so much pride in the brand,” said Vinay Shahani, Vice President, Marketing at Volkswagen of America, Inc. “We are thrilled with this year’s creative, which highlights the enthusiasm around our brand and our vehicles’ German engineering in a humorous spot that embodies the Volkswagen spirit.”