BY GERRY MILES
Not since Clara Peller asked “Where’s the Beef?” in a 1984 Wendy’s spot and the “Golden Girls” made senior sisters a symbol of resilience and silly fun on weekly sitcom TV has a commercial for Volkswagen of America, Inc. brilliantly filled the same space with irreverant humor, hard of hearing senior citizens, malaprops, double-entendres and well-written ads back to TV.
VW is bringing “The Golden Sisters,” back again to star in the brand’s Model Year End Sales Event. With their unmistakable wit and charm, the sisters add a humorous yet creative twist to the usual sales campaign work typically seen in the industry. Kicking off online and broadcast, the sisters will be featured in two 30-second television ads, “What About a Deal” and “Hot Deals,” followed by six 15-second online videos which will appear on Volkswagen social media channels.
“We are happy to have the Golden Sisters back for another round of fun as we kick off our Model Year End Sales Event on TV and online,” said Vinay Shahani, vice president, Marketing, Volkswagen of America. “The sisters prove that sales event campaigns can be anything but typical, just like our dynamic range of products.”
The “Golden Sisters” made their Volkswagen debut in March of this year as stars of the VW TDI® Clean Diesel social media campaign, “Old Wives Tales.” The response to the campaign was overwhelmingly positive, making the decision to bring the trio back for more an easy one.
The campaign was created by Volkswagen’s advertising agency of record, Deutsch LA.
Road Miles 