Edmunds.com Announces 2015 Best Retained Value Awards

  • Toyota and Acura Win Brand Awards
  • 15 Car Companies Win Model Awards

SANTA MONICA, Calif. — Toyota and Acura took home the top prizes in the fifth annual Edmunds.com Best Retained Value® Awards, which recognize the brands and 2015 models that have the highest projected residual values after five years based on their average “cash” True Market Value® (TMV®) price during their first five months in the market, or for vehicles introduced in November or December of 2014, through March 2015. Toyota won in the non-luxury division with a projected 52.4 percent residual value after five years, and Acura won the luxury crown with a projected five-year residual value of 46.9 percent.

In addition to these brand-level awards, Edmunds.com issued model-level awards in 24 separate segments. Toyota had four winners, the most of any brand. A full list of all 24 model winners can be found in Appendix 1 below and on Edmunds.com Best Retained Value® Awards page at http://www.edmunds.com/car-reviews/best-retained-value-cars.html.

“Smart car shoppers who are likely to sell their car within five years should always stop and consider projected residual values before making a new car purchase,” said Edmunds.com Consumer Advice Editor Carroll Lachnit. “Whether you are leasing or buying, the retained value of a car can make a big difference in your wallet.”

Each brand with both more than 100,000 unit sales in 2014, and models offered within at least four vehicle-type categories, was eligible for this year’s brand-level Best Retained Value® Awards. Each model year 2015 vehicle that both was launched by the end of 2014, and had unit sales in February 2015 that were at least 25 percent of the average unit sales for the models in its segment was eligible for this year’s model-level Best Retained Value® Awards. Edmunds determined each model’s category for the 2015 awards based on its body type segment; for certain categories, the size of the model within its body type segment; and for certain categories, the model’s price and/or its competitive segment.

More details on Edmunds.com’s Best Retained Value® Awards can be found at http://www.edmunds.com/car-reviews/best-retained-value-cars.html.


2015 Edmunds.com Best Retained Value® Awards 

Model-Level Winners

Segment Make Model Average Retained Value after Five Years
Compact Car Subaru WRX 53.2%
Compact Crossover Suv Honda CR-V 55.2%
Midsize Truck Toyota Tacoma 64.5%
Entry Luxury Car Acura ILX 48.2%
Entry Luxury SUV Acura RDX 47.8%
Entry Sports Car Dodge Challenger 56.5%
Large Car Toyota Avalon 44.8%
Large Crossover SUV GMC Acadia 44.3%
Heavy Duty Truck Ford F-350 Super Duty 58.5%
Large Traditional SUV GMC Yukon 47.7%
Large Truck Toyota Tundra 57.2%
Midrange Luxury Car Lexus GS 350 46.3%
Midrange Luxury SUV Lexus GX 460 49.9%
Midrange Sports Car Chevrolet Corvette 52.2%
Midsize Car Subaru Legacy 48.5%
Midsize Crossover SUV Toyota Highlander 54.4%
Midsize Traditional SUV Jeep Wrangler 62.4%
Minivan Honda Odyssey 49.9%
Premium Luxury Car Porsche Panamera 44.7%
Premium Luxury SUV Mercedes-Benz G-Class 52.6%
Premium Sports Car Nissan GT-R 50.6%
Subcompact Car Honda Fit 54.5%
Small Commercial Van Ford Transit Connect 47.0%
Large Commercial Van Ram Promaster Cargo Van 44.1%

Acura NSX Concept to Debut in Gran Turismo®6

Best selling PlayStation® driving simulator to feature virtual Acura NSX Concept

Boosting the buzz about the return of its halo car, the NSX, Acura will get a virtual boost with hits car getting a starring role in the new release of Gran Turismo®6 (GT6) on PlayStation®3 system.

“Whether in the virtual world of Gran Turismo today, or on real-world roads and racing circuits less than two years from now, the Acura NSX will be an incredibly innovative and thrilling ride that delivers something entirely new to the world of super sports cars,” said Mike Accavitti, senior vice president of Auto Operations at American Honda Motor, Co., Inc. “The wait is over for NSX fans eager to get behind the wheel of the next Acura supercar, and they can rest assured the actual production car will be even more amazing than the in-game concept version.”

The actual NSX will be powered by a mid-mounted, direct-injected and twin-turbocharged V-6 engine mated to Acura’s Sport Hybrid SH-AWD® (Super Handling All-Wheel Drive) system.

Acura’s Sport Hybrid SH-AWD® is an all-new, three-motor high-performance hybrid system that combines torque vectoring all-wheel drive with advanced hybrid efficiency through the use of three electric motors – one motor integrated with the V-6 engine and its all-new dual-clutch transmission (DCT) driving the rear wheels, and two high-output electric motors driving the front wheels.

The all-new NSX is expected to go on sale in 2015.

Acura RLX Sport Hybrid SH-AWD Debut at LA Auto Show

Acura RLX Sport Hybrid SH-AWD set to debut at Los Angeles International Auto Show on November 20, 2013.

Acura RLX Sport Hybrid SH-AWD set to debut at Los Angeles International Auto Show on November 20, 2013.

RLX Sport Hybrid SH-AWD is the most powerful and technologically advanced Acura sedan ever made, producing 377 horsepower; delivering V-8 power and 4-cylinder fuel economy

TORRANCE, Calif., Nov. 1, 2013 – The Acura RLX Sport Hybrid SH-AWD, the flagship of the Acura luxury-performance sedan lineup, will be on display at the Los Angeles International Auto Show on November 20, 2013.

Acura’s first luxury sedan to use hybrid powertrain technology and electric-powered all-wheel-drive, the RLX Sport Hybrid SH-AWD delivers V8-like performance with 4-cylinder fuel economy, along with the outstanding handling and all-weather performance capabilities of Acura’s torque-vectoring Super-Handling All-Wheel Drive (SH-AWD) system.

The RLX Sport Hybrid SH-AWD is the most powerful and technologically advanced Acura sedan ever made, and combines a 3.5-liter SOHC direct-injected i-VTEC V-6 engine with a 7-speed dual clutch transmission and three high-output electric motors to produce a combined 377 horsepower and an EPA-rated 30 miles per gallon combined city-highway fuel economy.1

The RLX Sport Hybrid SH-AWD will join the 310-horsepower RLX with Precision All-Wheel Steer (P-AWS) in the Acura model line in 2014. The RLX P-AWS model made its world debut at the Los Angeles International Auto Show in 2012 and went on sale earlier this year.

Acura debuts campaign for new MDX: Made for Mankind

The 2014 Acura MDX Made For Mankind campaign.

The 2014 Acura MDX Made For Mankind campaign.


Apparently needing to underscore the importance of its vehicle being used for daily use, Acura has rolled out a three-part media campaign called “The Extremely New MDX – Made for Mankind” to highlight the all-new 2014 MDX SUV.

The series will show how the luxo suv connects to the driver, the road and wherever they might be going – ahem, in style – in the national ad rollout

There are three distinct video concepts as part of the campaign.

  1. Human Race” is the anthem spot evoking Acura’s dedication to creating vehicles performing in harmony with the driver.
  2. Re-Invention” depicts how the MDX has been re-thought and improved to the point that the only remaining component of the previous generation model is a small metal bracket.
  3. Choose,” focuses on the MDX’s all-new Integrated Dynamic System (IDS) with three driving modes: Sport, Normal and Comfort to suit the tastes of the driver.

“The all-new 2014 MDX is the benchmark for luxury SUVs. We’ve advanced the current MDX’s already great dynamic performance, while improving fuel efficiency and luxury comfort and styling,” said Mike Accavitti, senior vice president of automobile operations at Acura. “The new MDX campaign captures Acura’s unique perspective on luxury defined by the quality of the driving experience, where the vehicle performs at the will of the driver.”

Acura partnered with its new creative agency-of-record Mullen (Boston and LA) and with MediaVest, the new media agency-of-record for the brand, in the development of the new campaign. This is the first campaign from Mullen and MediaVest since the agencies were hired in March of this year.

“The most emotionally resonant big ideas are born from an absolute truth about a brand, and Acura’s own designers and engineers will tell you, everything they consider and eventually create starts with the human beings behind the wheel,” said Gary Robinson, manager, national advertising and brand at Acura. “Luxury as the result of synergy between man and machine. That harmony was our guide – and all of our work will seek to tell that story in ways that consistently elevate the brand’s prestige.”

The 2014 MDX went on sale at Acura dealerships nationwide on June 20, 2013. Built on a completely new platform, the seven-passenger 2014 Acura MDX offers outstanding ride comfort, a more versatile and luxurious cabin, increased fuel efficiency, advanced connectivity and exceptional dynamic performance. The MDX is also being offered for the first time in a more affordable and even more fuel-efficient two-wheel-drive configuration.

The “Human Race” TV spot can be seen by clicking here.

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The Acura lineup features six distinctive models including the all-new MDX luxury sport utility vehicle and RLXluxury flagship sedan, the TL performance luxury sedan, the TSX sedan and Sport Wagon, the ILX compact luxury sedan, and the RDX luxury crossover SUV.

How to

  • Connect with Acura:

Jeep’s Wrangler, Grand Cherokee, Acura Capture Edmunds.com’s 2013 Best Retained Value Awards


There’s few people, or companies, that don’t like receiving awards. Especially if the award notes your product has staying power, is desired and retains its value long after the sale.

The folks at Jeep and Acura are probably tired from smiling all week after Edmunds.com cited the brands for having the best retained value, in a  projected residual value estimation after five years of ownership after being sold new. Edmunds.com qualifies the new price as being based upon its own True Market Value (TMV).

Jeep won in the non-luxury division, while Acura won in luxury division. That Jeep is placed in a non-luxury grouping is curious, given the addition of specific model and the up-level packages that can be ordered to run the stickers right up into what many would consider a luxury price and ride…but, I digress. Jeep’s Wrangler and Grand Cherokee were noted for their value while Acura’s

“Jeep’s small lineup is led by two popular models – Wrangler and Grand Cherokee – that deliver big residual value for their owners. The Wrangler is especially vital to the brand because its retained value sits at an elite level matched by few other vehicles in any segment,” says Edmunds.com Director of Auto Remarketing Joe Spina. “Meanwhile, this is the second year in a row that Acura has won, and the brand clearly has done a great job distinguishing its value in a hypercompetitive luxury market.”

In addition to these brand-level awards, Edmunds.com issued model-level awards in 22 separate categories. Ford and Toyota tied for the most model winners with four apiece. A full list of all 22 model winners can be found in Appendix 1 below and on Edmunds.com’s Best Retained Value® Awards page at http://www.edmunds.com/car-reviews/best-retained-value-cars.html.

All vehicle makes with more than 100,000 unit sales in the U.S. in 2012 were eligible for this year’s brand-level Best Retained Value® Awards. All model-year 2013 vehicles that were launched by the end of 2012 and had unit sales in March 2013 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value® Awards. Edmunds determined each model’s competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model’s body type.

More details on Edmunds.com’s Best Retained Value® Awards can be found at http://www.edmunds.com/car-reviews/best-retained-value-cars.html.


2013 Edmunds.com Best Retained Value® Awards
Model-Level Winners




Retained Value^

Compact Truck




Convertible Under $35,000




Convertible $35K-$45K




Convertible Over $45K


Shelby GT500


Coupe Under $25,000




Coupe $25K-$35K




Coupe $35K-$45K


3 Series


Coupe Over $45,000








Large Light Duty Truck


Silverado 1500


Large Heavy Duty Truck


Sierra 3500HD


Sedan Under $20,000




Sedan $20K-$30K




Sedan $30K-$40K




Sedan Over $40K




SUV Under $25,000




SUV $25K-$35K




SUV $35K-$45K




SUV Over $45,000


LX 570






Wagon Under $35,000




Wagon Over $35,000








^ – Retained Value is the projected private party resale value after five years in the market and assuming 15,000 miles driven per year, expressed as a percentage of the True Market Value® (TMV®) price when sold new.

Acura sponsors ‘Comedians in Cars Getting Coffee’ with Seinfeld

Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl Commercial.

Jerry Seinfeld with the NSX Concept in Acura’s First Super Bowl Commercial.


OK, we know that Seinfeld’s show was actually about nothing, but life in the world as it happened to a bunch of hapless friends in the Big Apple. We watched, we laughed, we had our own Festivus festivals and more.

Saab convertible sales got a boost as did many other things. So having Seinfeld do nothing actually does something to a brand, or brands in a show with someone who’s about marketing, brand recognition and publicity.

Thus, Acura, just signed as the sole sponsor of “Comedians in Cars Getting Coffee,” the popular award-winning web series created by and starring Jerry Seinfeld, returning this summer to Crackle and http://www.ComediansInCarsGettingCoffee.com.  Acura will sponsor 24 new episodes to be released in 2013 and 2014.

Seinfeld, who previously worked with Acura and starred in the luxury automaker’s much-heralded 2012 Super Bowl commercial, will incorporate several unique product integrations, including the much-anticipated, all-new Acura MDX.

Instead of a show about nothing, it’s about driving, the fun of driving, having coffee and the subsequent costs of said java beans and what they’re driving by en route to a java joint. It’s great fun and entertainment, especially if you were one of the denizens who loved Seinfeld’s old show on network TV.

“We at ‘Comedians in Cars Getting Coffee’ are so glad a company we already admire has stepped forward to support us,” said Jerry Seinfeld. “Not everyone understood what we were doing. But like Moe Green who invented Las Vegas, Acura is a company of vision and guts. We could not be more thrilled to have them as our sponsor. Because of them, we advance!”

Sponsorship of the series was a natural fit for Acura, as the brand is inspired by those who are not afraid to defy convention. “Comedians in Cars Getting Coffee” achieves just that, boldly breaking away from traditional expectations, and Seinfeld is pushing the standards of entertainment. While the mediums are different, the end goals are the same – to be inspired by the taste-makers who are propelling the future forward.

“We love Jerry’s unconventional, fan-first approach of creating great content and trusting that the right people will find it,” said Mike Accavitti, Acura Senior Vice President of Auto Operations. “It is totally consistent with Acura’s organic approach of putting the customer first and building the vehicle around them.”

In terms of execution, Acura and Seinfeld are aligned on a unique approach, building content around the consumer – not the other way around. As the only sponsor the upcoming 24 episodes, Acura will integrate short, contextually relevant ads at the beginning and end of each episode.

Said Eric Berger, Executive Vice President of Digital Networks for Sony Pictures Television and General Manager of Crackle. “It’s a great fit to have Acura on board and through our exclusive partnership, we will be working closely to engage millions of fans around the fun, simple pleasures of driving.”

The breakout hit returns this summer, featuring Seinfeld’s conversations with comedy greats like David Letterman, Sarah Silverman, Chris Rock and Don Rickles.

Connect with Acura:

Consumer Information: http://www.acura.com

Facebook: http://www.facebook.com/Acura

Twitter: http://www.twitter.com/Acura_Insider

YouTube: http://www.youtube.com/acura

Flickr: http://www.flickr.com/acuranews

Pinterest: http://pinterest.com/acura

Google+: https://plus.google.com/+acura

Acura’s 2014 RDX SUV to start at $34,250

The 2014 Acura RDX

The 2014 Acura RDX


Acura released the starting price of its new 2014 RDX SUV at $34,250 and accompanying packages today for its premium crossover vehicle. The starting MSRP does NOT include a delivery charge of $895 and any other registration fees and document charges, of course.

The redesigned RDX features a 273 hp 3.5-liter V-6 engine, a 6-speed automatic transmission and an all-wheel-drive system (available as a $1,400 option). The RDX exterior incorporates an aerodynamically efficient body with Amplitude Reactive Dampers and a motion adaptive electronic power steering system.

The Technology Package brings high-tech appointments such as AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, a hard disk drive (HDD) with 60 gigabytes of storage capacity, AcuraLink Real-Time Traffic with Traffic Rerouting™, AcuraLink Real-Time Weather™, a GPS-linked solar-sensing, dual-zone automatic climate control system, Acura/ELS Surround® Premium Sound System, a power-actuated rear tailgate, projector beam headlights with Bi-Xenon High Intensity Discharge (HID) bulbs and front fog lights.

A new Kona Coffee exterior paint replaces the 2013 Amber Brownstone paint choice for 2014.
The 2014 RDX is produced (using U.S. and globally sourced parts) exclusively by the company’s East Liberty, Ohio plant home to one of four Honda plants ranked among the top five-rated assembly lines in North America in the J.D. Power and Associates’ 2011 Initial Quality Study (IQS).

RDX $34,520 20/28/23
RDX with Technology Package $38,220 20/28/23
RDX with AWD $35,920 19/27/22
RDX with AWD and Technology Package $39,620 19/27/22